creativity - Publications - Faculty & Research

23 May 2018
News

Claudio L. Haddad, OPM 12, 1987

Walking the halls of Insper, which now enrolls 10,000 students, one sees that Haddad has harnessed the vitality and creativity that is so prevalent in São Paulo: There are vibrant photos in the hallways and modern, modular classrooms... View Details

Keywords: Susan Young

01 Sep 2023
News

End Game

social or environmental responsibilities are embedded in a company’s fiduciary duties. Naive as it may sound, the evidence is there, says Jones: “Business has this amazing ability to innovate, to come up with creative solutions. It... View Details

Keywords: Jen McFarland Flint; Miscellaneous Store Retailers; Retail Trade

26 Sep 2011
HBS Case

HBS Cases: Lady Gaga

Elberse. "That was just three years ago, and now she is, by many measures, the biggest celebrity on the planet. Gaga is a marketing phenomenon." This fall, Elberse will teach a case on Lady Gaga's meteoric career in her popular second-year MBA course,... View Details

Keywords: by Carmen Nobel; Entertainment & Recreation; Music

Web

ICIC - Institute For Strategy And Competitiveness

Promote a dynamic urban marketplace powered by diversity, creative enterprise, and untapped competitive advantages Determine the industry clusters with the highest market opportunity for inner city business growth and job creation Teach... View Details

01 Jun 2022
News

A Sustainable Solution for Fashion

creative decisions that really matter, while the repeatable actions are done by a sophisticated machine.” Theuerkauf came to HBS with a good understanding of the problem. He and Stockmann formulated the Syrup solution after meeting in... View Details

Keywords: April White

06 May 2021
HBS Case

How Four Women Made Miami More Equitable for Startups

1990s to build an entrepreneurial ecosystem that could harness its business-minded immigrant population. Strategic investment had given rise to creative events and spaces, like the international Art Basel fair in Miami, new performing... View Details

Keywords: by Carolyn DiPaolo

25 Mar 2015
HBS Case

Tate’s Digital Makeover Transforms the Traditional Museum

conversation." From 1.0 To 2.0 The museum's head of digital, John Stack, and head of content and creative director Jane Burton, recruited curators, conservators, and archivists to blog about their behind-the-scenes experiences in a... View Details

Keywords: by Michael Blanding; Education

Web

Attract additional Black talent to all parts of the HBS community. - Advancing Racial Equity

that change, including cultural change, is beginning to take hold. Faculty and doctoral students A diverse faculty is critical to scholarship, teaching, and connections with practice. Diversity enhances creativity and unlocks... View Details

10 Oct 2012
Research & Ideas

Taking Advantage of Life’s (Few and Far Between) Inflection Points

colleagues or bosses why I regularly took time to meet with him. On this particular morning I was telling Howard about my friend Michelle, whose boss had unexpectedly announced her retirement. Michelle is an extraordinarily creative and... View Details

Keywords: Re: Howard H. Stevenson

18 Apr 2000
Research & Ideas

Learning in Action

months. During the test period, Bean encourages extensive feedback at all times, and formally solicits feedback at three points: when the product is first received, at the midpoint, and at the end of the test. The midpoint evaluations are especially revealing because... View Details

Keywords: by David A. Garvin

16 Aug 2004
Research & Ideas

Luxury Isn’t What It Used to Be

ongoing enticement for Birnbaum and the other alumni interviewed for this article. "Luxury goods are in essence a highly creative field," notes Thuy T. Tranthi (HBS MBA '93), president of Thomas Pink USA, the London-based... View Details

Keywords: by Julia Hanna; Consumer Products

12 Nov 2021
News

Alumni Business Leaders on Confronting the Climate Change Challenge

get. Alan Horn (MBA 1971) Chief Creative Officer, Disney Studios Content Business Should Lead the Way BIO It is time for business leaders to respond to the challenge of climate change in a powerful and effective way. It is clear—and... View Details

Web

Frequently Asked Questions | HBS Online

evaluated? Your participation score will be based on the quality of your contributions across four areas: Required in-course elements, such as in-course reflections, cold calls, and shared reflections Peer Help (answering questions, sharing particularly interesting or... View Details

04 Feb 2010
What Do You Think?

What’s the Best Way to Make Careful Decisions?

to help predict the future, it may be a good idea to refer to it. But in most cases, the decision maker is posed with a unique challenge." Vanitha Rangganathan, arguing for the role of intuition in the creative process, commented... View Details

Keywords: by James Heskett

01 Aug 1998
News

High Honors

executive, she was promoted in 1988 to president of the Nabisco Biscuit Company, the largest operating unit of the Nabisco Foods Group. It was at Nabisco that Marram's creative business sense came into full bloom. In 1989, the first year... View Details

22 Feb 2022
News

New Urban Order

that they want to invest in for the long term.” “Private equity firms look at water as a critical asset that they want to invest in for the long term.” But the path to further innovations and technology in the water space, says Littlefield, needs some View Details

Keywords: Kathleen Fu, Deborah Blagg, Julia Hanna, and Maureen Harmon; illustrations by; energy; environment; sustainability; entrepreneurship; Transit and Ground Passenger Transportation; Transportation; Water, Sewage and Supply Systems; Utilities; Construction of Buildings; Construction; Waste Management and Remediation Services; Corporate Services

27 Jun 2019
Research & Ideas

Rituals Strengthen Couples. Here’s Why They’re Good for Business, Too

Sezer, and Michael I. Norton Garcia-Rada says companies could find creative ways to leverage the research results, for example by figuring out how they can foster relationship rituals in consumers. "Most companies that sell products and... View Details

Keywords: by Dina Gerdeman

01 Mar 2023
News

Step Change

outlet by which creativity can currently find its fullest expression and support at a time when journalism and the arts are given more scrutiny. Before the revolution, you might aspire to a government post or a job with a multinational,... View Details

Keywords: Julia Hanna; photographed by Abdelrahman Gabr – Koree; entrepreneurship; women; venture capital; Egypt; developing economies; Finance

10 Sep 2020
Research & Ideas

The COVID Two-Step for Leaders: Protect and Pivot

keep the team progressing toward their goal, but to properly address all concerns raised along the way. Use the “clean sheet of paper” exercise to think creatively about company processes Another best practice is to perform the clean... View Details

Keywords: by Boris Groysberg and Katherine Connolly Baden

March 2010 (Revised August 2010)
Case

Systems Infrastructure at Google (A)

By: Linda A. Hill and Emily Stecker

This case describes how a senior vice president of engineering at Google, Bill Coughran, leads a high-performing engineering organization. The case focuses specifically on Coughran's encouraging two teams of engineers to develop competing solutions for application... View Details