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- All HBS Web
(1,666)
- People (1)
- News (248)
- Research (1,289)
- Events (3)
- Multimedia (2)
- Faculty Publications (754)
- 13 May 2014
- News
Inside Africa
look like when she was an investment banker. Originally from Los Angeles, Clarke is a “triple-winner” at Harvard, having earned her undergraduate, law, and business degrees from the University. While interest in such areas as constitutional law, public protection, and... View Details
Keywords: Constantine von Hoffman
- 01 Sep 2005
- News
Predictable Surprises
a huge and growing debt owed by the airlines, and it’s only a matter of time before those frequent-flier miles disappear. That’s something consumers can do right now, but most of the other problems we touch on are far less easily acted... View Details
- November 2024
- Article
Price Discounts and Cheapflation During the Post-Pandemic Inflation Surge
By: Alberto Cavallo and Oleksiy Kryvtsov
We study how within-store price variation changes with inflation, and whether households exploit it to attenuate the inflation burden. We use micro price data for food products sold by 91 large multi-channel retailers in ten countries between 2018 and 2024. Measuring... View Details
Keywords: Macroeconomics; Inflation and Deflation; Price; Consumer Behavior; Personal Finance; Product Positioning
Cavallo, Alberto, and Oleksiy Kryvtsov. "Price Discounts and Cheapflation During the Post-Pandemic Inflation Surge." Journal of Monetary Economics 148 (November 2024).
- 05 Jul 2011
- News
Driving Innovation
joining Google in 2006, the former head of digital marketing at DaimlerChrysler has been helping Google get its approach to consumer marketers up to speed by drawing on her auto industry experience and a previous ten-year stint at IBM. As... View Details
- July – August 2008
- Article
When Virtue Is a Vice
By: Anat Keinan and Ran Kivetz
Choosing duty over pleasure today can cause regret down the road—whereas regret over the reverse is fleeting. Marketers of luxury products and services should consider prompting customers to predict their future feelings about choices made now. View Details
Keywords: Decision Choices and Conditions; Forecasting and Prediction; Moral Sensibility; Marketing Strategy; Consumer Behavior; Emotions; Luxury
Keinan, Anat, and Ran Kivetz. "When Virtue Is a Vice." HBS Centennial Issue Harvard Business Review 86, nos. 7/8 (July–August 2008): 22.
- 07 Jun 2011
- First Look
First Look: June 7
five-year-old company were pleased with the company's billion dollar IPO, the biggest Internet IPO since Google's, but changes in consumer behavior on the Internet were obliging a review of the model.... View Details
Keywords: Sean Silverthorne
- 01 Mar 2010
- News
HBS Grads Make Their Mark in India
health-care information to Indian consumers via text messaging and mobile Web browsing. India has a low Internet penetration but 450 million cell phone users, making mobile handsets the best device for delivering information on common... View Details
- April 2011
- Teaching Note
Porcini's Pronto: "Great Italian cuisine without the wait!" (Brief Case)
By: James L. Heskett and Richard Luecke
Teaching Note to 4277. View Details
- 01 Jun 2004
- News
Luxe Redux
Cashing in on the $60 billion global luxury goods market has never been tougher — or more rewarding. Competition is keen. And consumer preferences are constantly shifting, causing the concept of luxury itself to change over time. As a... View Details
- 30 Dec 2013
- Research & Ideas
Most Popular Articles of 2013
Advertising Authors Pavel Kireyev, Koen Pauwels, and Sunil Gupta find that popular Web metrics do not adequately capture consumer behavior online and lead marketers to create less effective marketing... View Details
Keywords: by Staff
- 10 Mar 2015
- Research & Ideas
The Surprising Winners and Losers in the Retail Revolution
today, a combination of fragmentation in consumer shopping behavior and emerging alternatives to home delivery will change how Americans buy consumables. The inexorable march of internet technology will... View Details
- 01 Dec 2007
- News
Lighten Up
improve stability on trails. The company now holds patents on the technology. It was an innovative product in search of a brand. “Is this really a Timberland idea, we asked ourselves,” Smith recalls. “Timberland is all about leather and stitching. We had... View Details
- April 2012
- Article
The Impact of Relative Standards on the Propensity to Disclose
By: Alessandro Acquisti, Leslie John and George Loewenstein
Two sets of studies illustrate the comparative nature of disclosure behavior. The first set investigates how divulgence is affected by signals about others' readiness to divulge. Study 1A shows a "herding" effect, such that survey respondents are more willing to... View Details
Keywords: Rights; Surveys; Management Practices and Processes; Ethics; Corporate Disclosure; Judgments; Consumer Behavior; Standards
Acquisti, Alessandro, Leslie John, and George Loewenstein. "The Impact of Relative Standards on the Propensity to Disclose." Journal of Marketing Research (JMR) 49, no. 2 (April 2012): 160–174.
- 2009
- Chapter
Creating Superior Customer Value in a Connected World
By: Ranjay Gulati
"In the early twenty-first century, customers are more demanding than ever, and difficult economic times make them all the more so. As customers tighten their wallets and increase their demands, firms face greater pressure to provide superior customer value. Reducing... View Details
- 01 Jun 2007
- News
Profiles from the class of 2007
quality and outcomes. Consumers need to have that information to make good decisions.” Jain believes that any health-care system should center on a strong doctor-patient relationship and allow physicians sufficient time and opportunity to... View Details
Keywords: Garry Emmons;Julia Hanna;Lewis I. Rice
- January 2021 (Revised May 2021)
- Case
Ocado Group: Ready for the Future
By: José B. Alvarez, Damien McLoughlin and Natalie Kindred
Keywords: Growth and Development; Innovation and Invention; Innovation and Management; Innovation Strategy; Innovation Leadership; Strategy; Disruption; Disruptive Innovation; Internet and the Web; Consumer Behavior; Crisis Management; Customer Value and Value Chain; Consumer Products Industry; Consumer Products Industry; Consumer Products Industry; Consumer Products Industry; Consumer Products Industry; United Kingdom; United States; Europe
Alvarez, José B., Damien McLoughlin, and Natalie Kindred. "Ocado Group: Ready for the Future." Harvard Business School Case 521-061, January 2021. (Revised May 2021.)
- 25 Aug 2015
- News
Sunset in the East?
But China will not become a land without farmers or rural industries overnight, and those hundreds of millions of people will need to access the social safety net that allows them to consume if the domestic market is to continue to grow... View Details
- 06 Dec 2011
- First Look
First Look: Dec. 6
that escalate anxiety in high achievers and the unproductive behaviors you turn to for relief. Then adopt practices that give you the courage to "do the right things poorly" before "doing the right things well."... View Details
Keywords: Sean Silverthorne
- 25 Oct 2016
- First Look
October 25, 2016
understanding of how consumers adopt innovations with how firms effectively acquire, serve, and retain customers. The result is a lens through which to view the commercial potential of innovations and a powerful vehicle for placing a... View Details
Keywords: Sean Silverthorne
- 01 Feb 1998
- News
Short Takes
people can't anticipate or avoid." According to the study, consumers do not let paradoxes get the best of them. They combat such inner conflict by adopting coping mechanisms. They might, explains Fournier, use confrontative strategies... View Details
Keywords: Judith A. Ross