Publications

04 Sep 2019
News

Ask the Expert: Bounce Back

which we can build a richer, more accurate profile for users of any age. That allows us to personalize messages more precisely, which is exactly what consumers want. They get irritated by offers that clearly aren’t for them—like the... View Details

Keywords: Jen McFarland Flint

01 Dec 2007
News

Where Are the Innovators in Health Care?

providers, abetted by legislators and insurance companies, have made it virtually impossible for them to succeed. Unlike any other U.S. industry, consumers do not set prices, yet they provide all the money through taxes for government... View Details

Keywords: Regina E. Herzlinger; Health, Social Assistance; Management

26 Feb 2021
News

Latinx on Boards; High-Tech Reforestation

more than 30 years of experience in VC, worldwide streaming channel development, digital media, and consumer products. “This is about using science and technology to address the climate crisis, in this case, using drones to reforest in a... View Details

Keywords: Margie Kelley

October 2013 (Revised January 2016)
Case

J.C. Penney's 'Fair and Square' Strategy (Abridged)

By: Elie Ofek and Jill Avery

As he gets ready to release 2nd quarter 2012 results, Ron Johnson, the new CEO of department store J.C. Penney, is reconsidering the dramatic changes he initiated for the business model and brand image of his company. A new pricing scheme he put in place in February,... View Details

Keywords: Business Model; Change Management; Marketing Strategy; Price; Consumer Behavior; Decision Making; Management Teams; Brands and Branding; Retail Industry; United States

08 Jan 2018
Research & Ideas

The Startling Percentage of Financial Advisors with Misconduct Records

iStock Even as President Donald Trump and Republican leaders seem set on a course to weaken Obama-administration consumer protection regulations, a soon-to-be-published study reports that 7.3 percent of financial advisors in the United... View Details

Keywords: by Michael Blanding; Financial Services

09 Feb 2010
First Look

First Look: Feb. 9

Author:Julio J. Rotemberg Publication:In Policymaking Insights from Behavioral Economics. Boston: Federal Reserve Bank of Boston, 2009 Abstract This paper starts by discussing consumers' cognitive and emotional reaction to posted prices.... View Details

Keywords: Martha Lagace

March 2007 (Revised March 2007)
Case

Burt's Bees: Leaving the Hive

Rapid growth is pushing Burt's Bees' natural personal care products into mass distribution channels, with products and brand elements that are less quirky, more commercial than they used to be. Indeed, CEO John Replogle believes that by focusing on efficacious,... View Details

Keywords: Growth Management; Consumer Behavior; Asset Pricing; Entrepreneurship; Distribution Channels; Product Development; Brands and Branding; Beauty and Cosmetics Industry; United States

July 2002
Case

Introducing ... The XFL!

By: Susan M. Fournier, Stephen A. Greyser and Seth Schulman

When the XFL professional football league debuted on February 3, 2001, it generated a Nielsen rating of 10.1, higher than any nationally televised program in a Saturday evening time slot. The next week, ratings plummeted, and by week nine the XFL game earned the title... View Details

Keywords: Advertising; Forecasting and Prediction; Product Positioning; Consumer Behavior; Product Development; Culture; Commercialization

21 Mar 2024
News

OC Alumni Get Clarity on AI; Inequality and Climate Change Explored in DC

consumer needs. “It would be awfully nice to be able to use data and predictive power to get computers to say ‘we recognize this pattern, we’ve seen this before, we should do x instead of y.’ It would get us there faster, more... View Details

Keywords: Margie Kelley

05 Feb 2009
Research & Ideas

In Praise of Marketing

how and why, has advanced greatly in the last twenty years. Low-cost data analysis enables marketers to understand what level and mix of incentives will produce behavior change, even down to the level of the individual consumer. Marketers... View Details

Keywords: by John Quelch; Advertising

October 5, 2023
Column

A Smarter Way to Design Business Strategies to Serve the Poor

By: Bhavani Shanker Uppari, Ioanna Popescu, Serguei Netessine and Rowan P. Clarke

Keywords: Poverty Reduction; Technology; Business Model; Strategy; Renewable Energy; Consumer Behavior; Developing Countries and Economies; Poverty; Africa; Rwanda

Read Now

June 2020
Article

Real-time Data from Mobile Platforms to Evaluate Sustainable Transportation Infrastructure

By: Omar Isaac Asensio, Kevin Alvarez, Arielle Dror, Emerson Wenzel, Catharina Hollauer and Sooji Ha

By displacing gasoline and diesel fuels, electric cars and fleets reduce emissions from the transportation sector, thus offering important public health benefits. However, public confidence in the reliability of charging infrastructure remains a fundamental barrier to... View Details

Keywords: Environmental Sustainability; Transportation; Infrastructure; Behavior; AI and Machine Learning; Demand and Consumers

Find at Harvard

01 Dec 2009
News

Noted & Quoted

18, 2009) “Google will have continuous challenges to major initiatives around consumer choice, security and trust, and privacy. ” — Professor David Yoffie, commenting on the legal and consumer backlash... View Details

September 2006 (Revised March 2007)
Case

QuickBase

By: Clayton M. Christensen and Mark Szigety

Describes the challenge that engineers and marketing executives at Intuit Corp. faced when finding markets and applications for their QuickBase product. The breakthrough occurred when they abandoned their conventional modes of market segmentation, and instead strove to... View Details

Keywords: Applications and Software; Engineering; Product Marketing; Segmentation; Jobs and Positions; Consumer Behavior; Information Technology Industry