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  • 20 Jun 2017
  • First Look

First Look at New Research and Ideas, June 20

the United States. Patrón needed to grow, and in Mexico, the second largest market for tequila, the brand was perceived as American. What portfolio and branding strategy would best serve Patrón to conquer... View Details
Keywords: Sean Silverthorne
  • 26 Mar 2019
  • First Look

New Research and Ideas, March 26, 2019

challenging areas. Download working paper: https://www.hbs.edu/faculty/Pages/item.aspx?num=55885 Learning or Playing? The Effect of Gamified Training on Performance By: Buell, Ryan W., Wei Cai, and Tatiana Sandino Abstract—Gamified training is a novel View Details
Keywords: Dina Gerdeman
  • 01 Jun 2008
  • News

Understanding the Digital Frontier

LI AND BERNOFF: Executives can’t afford to turn their backs on social networking. Nothing gives CEOs and marketers instant heartburn more than seeing their hard-won brand equity hijacked by forces beyond their control — too often by... View Details
Keywords: Sean Silverthorne; Management
  • 10 Oct 2011
  • Research & Ideas

Retailing Revolution: Category Killers on the Brink

environments. Space Rentals. Retailers can also decide to become quasi real-estate companies that manage the overall merchandising look and feel of the spaces they rent. The UK chain Selfridges and department stores in Japan have employed... View Details
Keywords: by Rajiv Lal & Jose B. Alvarez; Retail
  • 19 Jun 2012
  • First Look

First Look: June 19

management team wants to target a younger demographic and has revamped its fall product line to offer more fashionable styles to appeal to younger women. But, repositioning the brand has proven to be harder... View Details
Keywords: Sean Silverthorne
  • 28 Jul 2015
  • First Look

First Look: July 28, 2015

Publisher's link: https://www.hbs.edu/faculty/Pages/item.aspx?num=49412 Forthcoming Management Science Fake It Till You Make It: Reputation, Competition, and Yelp Review Fraud By: Luca, Michael, and Georgios Zervas Abstract—Consumer... View Details
Keywords: Carmen Nobel
  • 07 Jul 2015
  • First Look

First Look: July 7, 2015

economies. But only a handful of companies have managed to do it successfully until now. In this article, an MIT engineering professor and a Tuck professor of management explain why. After conducting a... View Details
Keywords: Sean Silverthorne
  • 10 Mar 2015
  • First Look

First Look: March 10

  Publications February 2015 Academy of Management Review Reflections on the 2013 Decade Award: "Exploitation, Exploration, and Process Management: The Productivity Dilemma Revisited" Ten Years Later By: Benner, Mary, and... View Details
Keywords: Carmen Nobel
  • 11 Jul 2006
  • First Look

First Look: July 11, 2006

the following century. Firms employed marketing and marketing strategies to diffuse products and brands internationally despite business, economic, and cultural obstacles to globalization. The process was difficult and complex. The... View Details
Keywords: Sean Silverthorne
  • 22 Sep 2009
  • First Look

First Look: September 22

experience high costs of capital that are only partly mitigated by the presence of venture capital, the evidence for high costs of R&D capital for large firms is mixed. Nevertheless, large established firms do appear to prefer internal funds for financing such... View Details
Keywords: Martha Lagace
  • 29 Jan 2013
  • First Look

First Look: Jan. 29

different non-work identity management strategies-namely assenting to, complying with, resisting, or inverting the pressures-and delineate the consequences of these strategies for people and their organizations/occupations. Expected Firm... View Details
Keywords: Sean Silverthorne
  • 02 Aug 2011
  • First Look

First Look: August 2

pharmaceutical and skin care company. During World War I the expropriation of its brands and trademarks revealed its vulnerability to political risk. Following the advent of the Nazi regime in 1933, the largely Jewish owned and View Details
Keywords: Sean Silverthorne
  • 13 Nov 2018
  • First Look

New Research and Ideas, November 13, 2018

because of the challenges associated with measuring effectiveness. Notably, these obstacles are not limited to evaluation by external parties, as firm managers also struggle to assess the returns associated with investments in compliance.... View Details
Keywords: Dina Gerdeman
  • 13 Sep 2011
  • First Look

First Look: September 13

(category demand expansion or market share stealing). To help brand managers make informed marketing mix decisions, it is essential that marketing mix models appropriately measure the different effects of... View Details
Keywords: Sean Silverthorne
  • January 2009 (Revised June 2010)
  • Case

Cisco Systems (2001): Building and Sustaining a Customer-Centric Culture

By: Ranjay Gulati
Customer centricity has been an important part of the culture at Cisco Systems since its inception. While part of this is attributable to values put in place by the founders and retained by subsequent management, it is also closely interwoven with its organizational... View Details
Keywords: Customer Satisfaction; Organizational Design; Organizational Structure; Organizational Change and Adaptation; Change Management; Organizational Culture; Research and Development; Job Cuts and Outsourcing; Employees; Brands and Branding; Customer Relationship Management; Business Units
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  • 03 May 2010
  • Research & Ideas

What Is the Future of MBA Education?

economics and political system. Datar: MBAs need to understand what it means to be a general manager in a global world and the differences in institutions, norms, cultures, and legal frameworks. It would be fascinating, for example, to... View Details
Keywords: by Martha Lagace; Education
  • 22 Dec 2009
  • First Look

First Look: Dec. 22

to popular expectations, corporate headquarters in the U.S. are about twice the size of European counterparts. Headquarters there exert a higher level of functional influence and have larger staffs in certain key areas, such as IT and R&D. U.S. View Details
Keywords: Martha Lagace
  • 07 Mar 2017
  • First Look

First Look at New Research, March 7

in press Academy of Management Annals Scaling: Organizing and Growth in Entrepreneurial Ventures By: DeSantola, Alicia, and Ranjay Gulati Abstract—Entrepreneurial ventures face unique challenges related to growth, particularly in the... View Details
Keywords: Sean Silverthorne
  • 10 Apr 2018
  • First Look

First Look at New Research, April 10, 2018

Spring 2018 MIT Sloan Management Review The Store Is Dead—Long Live the Store By: Bell, David R., Santiago Gallino, and Antonio Moreno Abstract—In this article, we pursue two interconnected themes: the expansion of online-first retailers... View Details
Keywords: Sean Silverthorne
  • 08 Nov 2016
  • First Look

November 8, 2016

of 1906 further assisted the management of product color in the food business by regulating and endorsing the industry's color control practices. By 1938, food dyes had achieved such widespread use, and had raised such public concern,... View Details
Keywords: Sean Silverthorne