Technology Platform - Publications - Faculty & Research

July 2006
Article

Dynamic Mixed Duopoly: A Model Motivated by Linux vs. Windows

By: Ramon Casadesus-Masanell and Pankaj Ghemawat

This paper analyzes a dynamic mixed duopoly in which a profit-maximizing competitor interacts with a competitor that prices at zero (or marginal cost), with the cumulation of output affecting their relative positions over time. The modeling effort is motivated by... View Details

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28 Feb 2014
News

The First Five Years: Omowale Casselle (MBA 2009)

Omowale Casselle What does your work involve? "My official title is director of product management, SAMPLEit, a new venture at redbox. In this role, I'm responsible for leveraging technology across our different product lines—kiosk,... View Details

Keywords: General Merchandise Stores; Retail Trade

29 Jun 2015
HBS Case

Consumer-centered Health Care Depends on Accessible Medical Records

tend to seek technology partners that can grow with them over a long period, rather than bearing the switching costs of starting over with a new platform and supplier. Ideally, a sophisticated analytics... View Details

Keywords: by Dina Gerdeman; Technology; Technology

25 Aug 2022
News

In My Humble Opinion: Road Tested

One and Revolution Money, Gregg shifted to B2B with a move to FleetCor, a provider of fuel cards and business-payment products, before becoming CEO in 2017 of RoadSync, a digital payment platform targeting drivers, warehouses, freight... View Details

Keywords: Julia Hanna; trucking; leadership; fintech; career

May 2016 (Revised April 2018)
Case

Building the Digital Manufacturing Enterprise of the Future at Siemens

By: Willy Shih

This case describes the motivation for and the development of Siemens' digital manufacturing enterprise vision, which became the foundation for its implementation of Industrie 4.0. While the effort started with a purely defensive move by Anton Huber, head of the... View Details

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November 2000
Exercise

Atlantis-Biovent Negotiation: Confidential Instructions for Atlantis

By: Michael A. Wheeler

This two-party exercise illustrates bidding strategy in the context of settling a large insurance claim. Specifically, the claimant (Biovent) and the insurer (Atlantis) are asked to submit confidential offers to a dispute resolution Web site that will determine whether... View Details

Keywords: Insurance; Bids and Bidding; Digital Platforms; Negotiation Process; Conflict and Resolution; Strategy; Internet and the Web

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January 2017 (Revised August 2019)
Case

X Fire Paintball & Airsoft: Is Amazon a Friend or Foe? (A)

By: Feng Zhu and Angela Acocella

Three years after launching his brick-and-mortar store, X Fire Paintball and Airsoft, Steve Herbert Sr. and his sons began selling products on Amazon.com’s third-party Marketplace, and online sales expanded rapidly. Over time, X Fire noticed that products of which it... View Details

Keywords: Ethics; Competition; Digital Platforms; Internet and the Web; Small Business; Retail Industry; Canada

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April 2016
Teaching Note

Flipkart: Transitioning to a Marketplace Model

By: Sunil Gupta and Das Narayandas

In 2015, Sachin and Binny Bansal, co-founders of India's largest e-tailer, Flipkart, announced that the company would switch to a marketplace model and move its logistics arm into a separate company. At the time of the announcement, Snapdeal already claimed to be... View Details

Keywords: India; Marketplaces; Digital Platforms; Internet and the Web; Market Entry and Exit; E-commerce; Retail Industry; India

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01 Mar 2019
News

Napkin Finance: Say It in a Picture

for anyone who wants to understand money and finance. Courtesy Napkin Finance The company was an accidental outgrowth of another startup Hay founded—a payment platform targeting millennials that also included some Napkin Finance–style... View Details

Keywords: Julia Hanna

17 Nov 2009
First Look

First Look: Nov. 17

Platform Competition, Compatibility, and Social Efficiency (revised) Authors:Ramon Casadesus-Masanell and Francisco Ruiz-Aliseda Abstract Katz and Shapiro (1985) study systems compatibility in settings with one-sided View Details

Keywords: Martha Lagace

Web

Teams | New Venture Competition

CareCorgi Hailey How (MBA 2025) Bobby Zhao, (MDes 2025) Supporting first-time family caregivers of adults aged 65 and older with an AI-powered platform Colorful Future Christopher Egi, MBA 2026 Building a more equitable economy by helping... View Details

April 2017 (Revised February 2020)
Supplement

edaixi (eWash): Digital Transformation of Laundry Services (B)

By: Feng Zhu, Weiru Chen, Chuang Chen and Ciwu Lin

Founded in 2013 as a laundry service featuring online ordering for home pickup and delivery, China’s edaixi (eWash) illustrated the online-to-offline (O2O) business model. As yet unclear in 2016 was the optimal way to organize third-party laundry service providers,... View Details

Keywords: Laundry; O2O; Online-to-offline; Service Operations; Business Model; Digital Platforms; Transformation; Service Industry; China

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19 Oct 2023
Blog Post

New Venture Competition 2023: Business and Environment Ventures

Business Development; Dr. Joseph Laux, CTO; Dr. Bhawna Nagar, Research Projects - Grensol closes the materials loop for car recycling to valorize industrial waste, recover valuable resources, and produce energy. TOP FINALISTS Earthbond - Chidalu Onyenso (MBA 2023)-... View Details

31 Oct 2023
Blog Post

Climate Change Pioneers in the Class of 1978

technology platform around naturally occurring beneficial bacteria found on all plants. After a career in private equity and venture capital, Steve became an entrepreneur in 2012, helping to feed a growing... View Details

24 Apr 2014
News

Boutique workouts brought to the busiest people, at home

convenient online platform. “I’d love to create the official fitness platform for the Lean In generation, people want to stay active but have very little time,” says Kumar. In just her first two months of operation, with almost no... View Details

10 Jun 2002
Research & Ideas

Disruption: The Art of Framing

a still-viable business model while simultaneously trying to develop a new platform for growth, it gets pulled in two directions, and both efforts underperform. Kodak, for example, needs to continue to focus on traditional competitors... View Details

Keywords: by Clark Gilbert & Joseph L. Bower

01 Jun 2024
News

Case Study: Ready for an Upgrade

Illustration by Alvaro Dominguez The Los Angeles–based startup Stell was borne of a pain point almost as old as recorded history itself: paperwork. One of Stell’s cofounders, Malory McLemore (MBA 2022), had landed a job as an engineer at Airbus after earning a... View Details

Keywords: Jen McFarland Flint; Computer Systems Design and Related Services; Professional Services

04 Apr 2022
Research & Ideas

Tech Hubs: How Software Brought Talent and Prosperity to New Cities

may be able to settle in less-expensive regions and use crowdsourcing software and other platforms to stay on top while giving employees a better quality of life by allowing them to live in areas with lower-priced housing, Kerr says. “The... View Details

Keywords: by Rachel Layne

31 Jul 2014
Research & Ideas

A Scholarly Crowd Explores Crowdsourcing

Cox Pahnke, Dan Wang, and Benjamin Hallen. Ripe for study. In a plenary talk on crowdsourced contests and competitions, Lakhani outlined numerous areas in need of further study, which is made much easier by hundreds of crowdsourcing View Details

Keywords: by Sean Silverthorne

November 2021 (Revised April 2022)
Case

EbonyLife Media (A)

By: Andy Wu, Feng Zhu, Pippa Tubman Armerding and Wale Lawal

Founded by Mosunmola “Mo” Abudu in 2012 with a mission to bring high-quality African stories to the world, EbonyLife was the company behind many of Nigeria’s biggest films and TV shows. The company began as a television channel on the Africa-wide direct broadcast... View Details

Keywords: Entrepreneurship; Mission and Purpose; Growth and Development Strategy; Digital Platforms; Consumer Behavior; Media and Broadcasting Industry; Nigeria; Africa

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