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      • February 2000 (Revised April 2003)
      • Case

      InSite Marketing Technology (A)

      By: Lynda M. Applegate, Genevieve J.S. Feraud and Sheila L Marcelo
      Introduces students to products and services that improve customers' online shopping experience. Also discusses the challenges of marketing new product concepts and finding funding for start-up ventures. View Details
      Keywords: Customer Focus and Relationships; Financing and Loans; Technological Innovation; Business or Company Management; Marketing Strategy; Product Launch; Service Delivery; Competitive Strategy; Competitive Advantage; Service Industry; Web Services Industry
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      Applegate, Lynda M., Genevieve J.S. Feraud, and Sheila L Marcelo. "InSite Marketing Technology (A)." Harvard Business School Case 800-279, February 2000. (Revised April 2003.)
      • February 2000 (Revised March 2001)
      • Case

      Alphatec Electronics Pcl

      By: Stuart C. Gilson, C. Fritz Foley and Perry Fagan
      The newly appointed CEO of an important high-technology company in Thailand must lead the company through a complicated debt restructuring. Due to the collapse of the Thai currency, the company's debt burden, like that of most Thai companies, has skyrocketed because it... View Details
      Keywords: Currency Exchange Rate; Valuation; Management Teams; Restructuring; Laws and Statutes; Insolvency and Bankruptcy; Developing Countries and Economies; Borrowing and Debt; Technology Industry; Technology Industry; Thailand; United States
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      Gilson, Stuart C., C. Fritz Foley, and Perry Fagan. "Alphatec Electronics Pcl." Harvard Business School Case 200-004, February 2000. (Revised March 2001.)
      • January 2000 (Revised April 2000)
      • Case

      StarMedia: Launching a Latin American Revolution

      By: Thomas R. Eisenmann and Jon K Rust
      By the fall of 1999, StarMedia had sprinted to a sizable lead in the race to acquire Latin American Internet users. Its pan-regional, horizontal portal was the first to target Spanish- and Portuguese-language speakers on the Internet, registering 1.2 billion page views... View Details
      Keywords: Private Ownership; History; Risk Management; Business Cycles; Corporate Entrepreneurship; Infrastructure; Media; Emerging Markets; Cross-Cultural and Cross-Border Issues; Web; Information Technology Industry; Information Technology Industry
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      Eisenmann, Thomas R., and Jon K Rust. "StarMedia: Launching a Latin American Revolution." Harvard Business School Case 800-166, January 2000. (Revised April 2000.)
      • January 2000 (Revised May 2000)
      • Case

      Patagon.com: Building (and Defending) the First Financial Destination in Latin America

      By: William A. Sahlman, Ramiro Montealegre and Luis Pereiro
      Describes Patagon.com, a company trying to build a financial portal in Latin America. The company's founders, Wenceslao Casares and Constancio Larguia, must deal with complex financial and strategic challenges as they guide the company in a difficult context. View Details
      Keywords: Strategy; Internet and the Web; Entrepreneurship; Problems and Challenges; Business Startups; Finance; Financial Services Industry; Latin America
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      Sahlman, William A., Ramiro Montealegre, and Luis Pereiro. "Patagon.com: Building (and Defending) the First Financial Destination in Latin America." Harvard Business School Case 800-185, January 2000. (Revised May 2000.)
      • January 2000 (Revised April 2000)
      • Case

      AsiaMail.com: What's in a Name?

      By: Myra M. Hart and Sharon Peyus
      Three founders of an international Internet company (e-mail-based marketing) struggle with naming the company. As they prepare to invest more than $10 million of first-round venture funding in advertising and marketing, they search for a name that will have power and... View Details
      Keywords: Business Startups; Venture Capital; Brands and Branding; Internet and the Web; Entrepreneurship; Advertising; Marketing; Information Technology Industry; Information Technology Industry; Asia
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      Hart, Myra M., and Sharon Peyus. "AsiaMail.com: What's in a Name?" Harvard Business School Case 800-132, January 2000. (Revised April 2000.)
      • January 2000 (Revised November 2000)
      • Case

      Lucent Technologies New Ventures Group

      By: Rosabeth M. Kanter and Michelle Heskett
      Lucent Technologies' successful New Ventures Group must present company executives with a strong case for continuing corporate venturing activities despite a troubled financial performance in difficult market conditions. View Details
      Keywords: Corporate Entrepreneurship; Business or Company Management; Management Teams; Business Ventures; Venture Capital; Financial Condition; Change Management; Wireless Technology; Financial Services Industry; Computer Industry; New Jersey
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      Kanter, Rosabeth M., and Michelle Heskett. "Lucent Technologies New Ventures Group." Harvard Business School Case 300-085, January 2000. (Revised November 2000.)
      • December 1999
      • Case

      Sun Microsystems, Inc. (A): An Enterprise of Change

      By: Rosabeth M. Kanter and Jane Roessner
      In 1999, Sun Microsystems, Inc., was claiming a leadership position in the burgeoning world of e-commerce and networking computers. Its goal: "to dot-com the world." What was it about Sun's culture that made it so conducive to innovation and entrepreneurship? And how... View Details
      Keywords: Business Ventures; Leading Change; Innovation Leadership; Information Infrastructure; Corporate Entrepreneurship; Business Growth and Maturation; Growth and Development Strategy; Global Strategy; Experience and Expertise; Technology Industry; Technology Industry
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      Kanter, Rosabeth M., and Jane Roessner. "Sun Microsystems, Inc. (A): An Enterprise of Change." Harvard Business School Case 300-074, December 1999.
      • December 1999 (Revised September 2000)
      • Case

      Excite@Home: Betting on a Broadband Revolution

      By: Stephen P. Bradley and Matthew Sandoval
      In January 1999, @Home, a high-speed Internet access provider, announced the $6.7 billion purchase of Excite, the second largest of the major Internet "portals." This purchase marked a continuing consolidation of companies in the Internet "content" and "access"... View Details
      Keywords: Mergers and Acquisitions; Joint Ventures; Technological Innovation; Growth and Development Strategy; Competitive Strategy; Corporate Strategy; Internet and the Web; Information Technology Industry; Information Technology Industry
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      Bradley, Stephen P., and Matthew Sandoval. "Excite@Home: Betting on a Broadband Revolution." Harvard Business School Case 700-069, December 1999. (Revised September 2000.)
      • December 1999
      • Case

      Sun Microsystems, Inc. (A5): Solaris 7: Rich Green on Product Strategy and Culture Change

      By: Rosabeth M. Kanter and Jane Roessner
      Solaris, Sun Microsystems' version of the UNIX operating system, was an amorphous collection of capabilities that had accumulated over the years, a product the company vaguely wished it could market and sell better. Developing and marketing Solaris 7 would help... View Details
      Keywords: Digital Platforms; Applications and Software; Organizational Change and Adaptation; Product Positioning; Growth and Development Strategy; Organizational Culture; Success; Change; Diversification; Technology Industry; Technology Industry
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      Kanter, Rosabeth M., and Jane Roessner. "Sun Microsystems, Inc. (A5): Solaris 7: Rich Green on Product Strategy and Culture Change." Harvard Business School Case 300-079, December 1999.
      • December 1999
      • Case

      E Ink: Financing Growth

      By: William A. Sahlman and Matthew C. Lieb
      A set of financial and strategic decisions confront the management of a company trying to develop a technology for creating "electronic ink." If successful, the company will be able to create "radio paper," essentially turning a piece of paper into a computer monitor... View Details
      Keywords: Entrepreneurship; Financial Management; Technological Innovation; Growth and Development Strategy; Strategy; Hardware
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      Sahlman, William A., and Matthew C. Lieb. "E Ink: Financing Growth." Harvard Business School Case 800-252, December 1999.
      • December 1999 (Revised July 2000)
      • Case

      Cimetrics Technology (B): Russian Perspectives

      By: Lynn S. Paine
      Presents the perspectives of two Russian software developers working for Cimetrics in Moscow. A central issue from the Russian perspective is whether a more structured and formal arrangement is needed for managing the Russian team. View Details
      Keywords: Business Model; Applications and Software; Business or Company Management; Corporate Entrepreneurship; Human Resources; Cross-Cultural and Cross-Border Issues; Labor and Management Relations; Product Development; Performance Evaluation; Information Technology Industry; Russia; Canada; United States
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      Paine, Lynn S. "Cimetrics Technology (B): Russian Perspectives." Harvard Business School Case 300-055, December 1999. (Revised July 2000.)
      • October 1999 (Revised October 2005)
      • Case

      Autobytel.com

      By: Youngme E. Moon
      Autobytel enjoys first-mover advantage in the Internet new car buying space. According to a number of metrics, it is the online leader in this category. However, a number of competitors have sprung up, raising questions about the long-term viability of Autobytel's... View Details
      Keywords: Growth and Development Strategy; Internet and the Web; Marketing Channels; Strategy; Internet and the Web; Competition; Business Model; Service Operations; Budgets and Budgeting; Growth and Development; Auto Industry
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      Moon, Youngme E. "Autobytel.com." Harvard Business School Case 500-015, October 1999. (Revised October 2005.)
      • September 1999 (Revised June 2001)
      • Case

      eBay, Inc.

      By: Stephen P. Bradley and Kelley Porter
      eBay was the world's largest and most popular person-to-person trading community on the Internet. In early 1999, the company was doing very well and seemed to have solved many of its early problems. However, on March 30, 1999, Amazon.com announced that it was entering... View Details
      Keywords: Technological Innovation; Growth and Development Strategy; Marketing Strategy; Planning; Competition; Competitive Strategy; Competitive Advantage; Retail Industry; Web Services Industry
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      Bradley, Stephen P., and Kelley Porter. "eBay, Inc." Harvard Business School Case 700-007, September 1999. (Revised June 2001.)
      • September 1999 (Revised April 2000)
      • Case

      Novell: World's Largest Network Software Company

      By: Richard L. Nolan
      After phenomenal growth and market leadership in networking, founder and CEO Ray Noorda made a frontal assault on Microsoft's core strengths. In 1994, Noorda spend over $1.5 billion acquiring companies such as WordPerfect to combat Microsoft Word, products such as... View Details
      Keywords: Information Infrastructure; Applications and Software; Competition; Internet and the Web; Strategic Planning; Corporate Strategy; Information Technology Industry
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      Nolan, Richard L. "Novell: World's Largest Network Software Company." Harvard Business School Case 300-038, September 1999. (Revised April 2000.)
      • September 1999 (Revised July 2001)
      • Case

      Charles Schwab Corporation (B)

      By: F. Warren McFarlan and Nicole Tempest
      Catches the situation facing Charles Schwab Corp. in late August 1999 in the dramatically changing brokerage industry. Their bold moves in January 1998 have created a new industry competitive pattern and provoked aggressive response by companies like Merrill Lynch. View Details
      Keywords: Information Technology; Business Strategy; Situation or Environment; Competition; Financial Services Industry
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      McFarlan, F. Warren, and Nicole Tempest. "Charles Schwab Corporation (B)." Harvard Business School Case 300-025, September 1999. (Revised July 2001.)
      • September 1999 (Revised March 2001)
      • Case

      Charles Schwab Corporation (A)

      By: F. Warren McFarlan and Nicole Tempest
      A look at the industrial restructuring in the brokerage industry made possible by e-commerce. Focuses the student's attention on the decision alternatives facing Charles Schwab, one of the industry leaders in January 1998. In a word, the challenge is "Do they slash... View Details
      Keywords: Restructuring; Internet and the Web; Price; Decision Choices and Conditions; Business Strategy; Competitive Strategy; Financial Services Industry
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      McFarlan, F. Warren, and Nicole Tempest. "Charles Schwab Corporation (A)." Harvard Business School Case 300-024, September 1999. (Revised March 2001.)
      • September 1999 (Revised April 2000)
      • Case

      drugstore.com

      By: Richard L. Nolan
      On a clear day in August 1999 in the new headquarters of drugstore.com, against a backdrop of the Blue Angels flying in formation over Lake Washington practicing for their hydroplane Seafare Cup performance, Peter Neupert was pleased with his company's IPO performance.... View Details
      Keywords: Business Growth and Maturation; Internet and the Web; Problems and Challenges; Business Startups; Retail Industry
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      Nolan, Richard L. "drugstore.com." Harvard Business School Case 300-036, September 1999. (Revised April 2000.)
      • September 1999 (Revised February 2004)
      • Case

      WebSpective Software, Inc. (A)

      By: Michael J. Roberts, Joseph B. Lassiter III, John T. Gourville and Sun Ming Wong
      Describes the situation at WebSpective, a software company that develops products to help companies manage the network of servers that support their Websites. Describes the use of "concept engineering" tools to interview customers, determine their needs and the... View Details
      Keywords: Entrepreneurship; Management Practices and Processes; Customers; Customer Focus and Relationships; Communication Intention and Meaning; Product Development; Product Marketing; Management Analysis, Tools, and Techniques; Customer Satisfaction; Marketing Strategy; Information Technology Industry
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      Roberts, Michael J., Joseph B. Lassiter III, John T. Gourville, and Sun Ming Wong. "WebSpective Software, Inc. (A)." Harvard Business School Case 800-136, September 1999. (Revised February 2004.)
      • August 1999 (Revised October 1999)
      • Case

      RCA Records: The Digital Revolution

      By: Jeffrey F. Rayport, Carin-Isabel Knoop and Cate Reavis
      In 1995, Bertelsmann-owned RCA Records was considered a "tired and old" record label. By 1999, the company represented a number of the "hottest" acts in the music industry. Nevertheless, the company's position (as well as that of the entire music industry) was under... View Details
      Keywords: Brands and Branding; Business Model; Competition; Corporate Strategy; Internet and the Web; Change Management; Marketing Strategy; Music Industry; Entertainment and Recreation Industry; United States
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      Rayport, Jeffrey F., Carin-Isabel Knoop, and Cate Reavis. "RCA Records: The Digital Revolution." Harvard Business School Case 800-014, August 1999. (Revised October 1999.)
      • August 1999 (Revised May 2000)
      • Case

      E Ink

      By: Teresa M. Amabile and Susan Archambault
      E Ink is a high-technology start-up attempting to revolutionize print communication through electronic ink displays. The founders and top managers of this two-year-old firm are striving to translate a technological breakthrough into a working prototype, move from... View Details
      Keywords: Customer Focus and Relationships; Entrepreneurship; Technological Innovation; Business or Company Management; Growth and Development Strategy; Industry Structures; Organizational Structure; Commercialization; Technology; Information Technology Industry
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      Amabile, Teresa M., and Susan Archambault. "E Ink." Harvard Business School Case 800-143, August 1999. (Revised May 2000.)
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