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      • Faculty Publications  (1,189)

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      • March 1985
      • Article

      Experts as Negative Opinion Leaders in the Diffusion of a Technical Innovation

      By: D. A. Leonard
      Keywords: Leadership; Information Technology; Innovation and Invention; Change
      Citation
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      Leonard, D. A. "Experts as Negative Opinion Leaders in the Diffusion of a Technical Innovation." Journal of Consumer Research 11, no. 4 (March 1985).
      • June 1983
      • Background Note

      Note on the Paper Machinery Industry

      By: Christopher A. Bartlett
      Describes the major structural changes taking place in the paper industry in the 1970s: major oil and pulp price increases, pollution legislation, a shift in industry development from OECD countries to LDCs and NICs and the technological revolution in paper making.... View Details
      Keywords: Engineering; Price; Global Strategy; Growth and Development; Industry Structures; Organizational Change and Adaptation; Pollutants; Competition; Pulp and Paper Industry
      Citation
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      Bartlett, Christopher A. "Note on the Paper Machinery Industry." Harvard Business School Background Note 383-185, June 1983.
      • July 1981
      • Background Note

      Competitive Status of the U.S. Automobile Industry--1981: Crisis and Transition

      By: Kim B. Clark
      Examines the competitive status of the U.S. auto industry in 1979-80. Provides information on the historical background of the current crisis using data on the United States and Japan. Discusses the competitive position of the U.S. industry in terms of productivity,... View Details
      Keywords: Competitive Advantage; Auto Industry
      Citation
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      Clark, Kim B. "Competitive Status of the U.S. Automobile Industry--1981: Crisis and Transition." Harvard Business School Background Note 682-006, July 1981.
      • January 1980 (Revised August 1986)
      • Case

      General Electric vs. Westinghouse in Large Turbine Generators (A)

      By: Michael E. Porter
      Describes the U.S. large turbine generator industry in early 1963, a period of severe price cutting and depressed industry conditions. Presents data to allow a structural analysis of the industry and an analysis of the strategies of the major players since 1946. The... View Details
      Keywords: Transformation; Customer Focus and Relationships; Machinery and Machining; Cost Management; Price; Management Analysis, Tools, and Techniques; Marketing Strategy; Industry Structures; Competition; Manufacturing Industry; United States
      Citation
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      Porter, Michael E. "General Electric vs. Westinghouse in Large Turbine Generators (A)." Harvard Business School Case 380-128, January 1980. (Revised August 1986.)
      • September 1972 (Revised April 1984)
      • Case

      Crown Cork & Seal and the Metal Container Industry

      By: Joseph L. Bower
      Discusses the technical, economic, and packaging trends in the metal container industry, and the impact of these trends on major companies within the industry. Shows the response of Crown Cork & Seal Co. to these trends. Based on Crown Cork & Seal Co. and Note on the... View Details
      Keywords: Information Technology; Operations; Supply and Industry; Economics; Trends; Manufacturing Industry
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      Bower, Joseph L. "Crown Cork & Seal and the Metal Container Industry." Harvard Business School Case 373-077, September 1972. (Revised April 1984.)
      • Research Summary

      Branding in Digital and Social Media

      By: Jill J. Avery
      This very contemporary line of research explores the rapidly changing digital world, and investigates how emerging technologies are creating a new consumer culture in which consumers expect to be partners in the co-creation of brands.  The work explores the branding... View Details
      • Teaching Interest

      Business Opportunties in Climate Adaptation

      By: John D. Macomber

      This is a Short Intensive Program or SIP at Harvard Business School.  It’s an optional student offering prior to the formal start of the Spring semester the following week.  SIPs tend to cover new material on current topics, to be less formal than the HBS Case Study... View Details

      Keywords: Resilience; Climate Risk; Climate Impact; Fire Protection; Insurance Risk Exposure; Hedge Fund; Public Health; Public Health Measures; Climate Change; Adaptation; Infrastructure; Real Estate Industry; Transportation Industry; Insurance Industry; United States; Africa; Latin America
      • Research Summary

      Current Research

      By: Leslie K. John

      Professor John is a behavioral scientist who uses both laboratory and field experiments to investigate questions that are at the intersection of marketing, organizational behavior, and public policy.

      Professor John’s work has been published in leading... View Details

      • Research Summary

      Digital Transformation

      By: Sunil Gupta

      The fact that digital technology disrupts existing businesses is no longer news. We have seen and heard many case studies of incumbents struggling in the digital age as new and nimble players emerge with innovative business models. How should large established... View Details

      • Teaching Interest

      Driving Digital Strategy (DIGS)

      By: Sunil Gupta
      Digital technologies have changed the way consumers search for information, communicate with each other, and buy products. Rapid changes in technology and consumer behavior have had a profound impact on business models and marketing practices. This program equips... View Details
      • Research Summary

      Energy, IT, real estate, and sustainability

      By: Rebecca M. Henderson

      Professor Henderson’s current research focuses on the energy, information technology, and real estate sectors and the challenges firms encounter as they attempt to act in more sustainable ways. This work is an outgrowth of her decade-long examination of the... View Details

      • Research Summary

      Evolution of firm structure in vertical specialized technology supply chains

      By: Willy C. Shih
      The global market in many everyday products has been transformed by the internationalization of production.  In many industries, semiconductors and electronic products in particular, a sequential mode of production has evolved in which goods are produced... View Details
      Keywords: Globalization Of Supply Chain; Globalization; Technological Innovation; Manufacturing Industry; Biotechnology Industry; Auto Industry; United States; Asia; China
      • Teaching Interest

      Harvard Business Analytics Program: Operations and Supply Chain Management

      By: Dennis Campbell
      Digital technologies and data analytics are radically changing the operating model of an organization and how it connects to its broader supply chain and ecosystem. This course emphasizes managing product availability, especially in a context of rapid product... View Details
      • Research Summary

      Managing Product Development in Rapidly Changing Environments

      By: Alan D. MacCormack
      A consistent finding in many studies of innovation is the repeated failure of established firms when faced with radical changes in their core markets or technologies. Professor MacCormack's research takes the view that many of these failures can be attributed to the... View Details
      • 2015
      • Other Teaching and Training Material

      Marketing Reading: Digital Marketing

      By: Sunil Gupta and Joseph Davin
      Digital technology has changed how consumers search for information, interact with each other, and buy products. The popularization of these technologies has made it possible for companies to have a better understanding of their customers' decision journey and... View Details
      Keywords: Advertising; Buzz Marketing; Internet Marketing; Marketing; Marketing Management; Social Media; Social Networks; Viral Marketing; Word-of-mouth Marketing; Digital; Internet; Marketing Channels; Marketing Reference Programs; Online Advertising; Advertising Industry
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      Gupta, Sunil, and Joseph Davin. "Marketing Reading: Digital Marketing." Core Curriculum Readings Series. Boston: Harvard Business Publishing 8224, 2015.
      • Teaching Interest

      Overview

      By: Ethan S. Bernstein
      Professor Bernstein currently teaches a second-year MBA course in Managing Human Capital (MHC). He is also the faculty chair for the Harvard Business School Online Developing Yourself as a Leader course and teaches in a variety of executive education... View Details
      Keywords: Leadership; Leadership Development; Leadership Style; Innovation Leadership; Management Practices and Processes; Management Succession; Management Style; Management Systems; Management Teams; Managerial Roles; Organizations; Organizational Culture; Organizational Design; Organizational Structure; Mission and Purpose; Organizational Change and Adaptation; Performance; Information Technology; Strategy; Human Resources; Compensation and Benefits; Employees; Recruitment; Resignation and Termination; Retention; Selection and Staffing
      • Research Summary

      Overview

      By: John C. Mulliken
      My research involves climate strategy, climate finance, and building climate technology ventures. View Details
      Keywords: Climate; Climate Risk; Climate Finance; Governance; Climate Change; Strategy; Retail Industry
      • Research Summary

      Overview

      By: Iavor I. Bojinov
      Over the last decade, technology companies like Amazon, Google, and Netflix have pioneered data-driven research and development processes centered on massive experimentation. However, as companies increase the breadth and scale of their experiments to millions of... View Details
      • Research Summary

      Overview

      By: Lynda M. Applegate
      My current research builds on past research on the role of information, analytics and technology in transforming business and society. Over the past two years, this research focuses on how organizations partner to build innovation ecosystems that accelerate the... View Details
      Keywords: Innovation Ecosystems; Leadership And Change Management; Organizational Adaptation; Innovation and Invention; Energy; Entrepreneurship; Leadership; Organizations; Technology; Strategy; Technology Industry; Technology Industry; Technology Industry; Technology Industry; Africa; North and Central America; Middle East
      • Research Summary

      Overview

      By: Debora L. Spar
      My work focuses generally on the intersection between technological change and societal structures, and on the many areas in which business both shapes and is shaped by societal norms. View Details
      Keywords: Technological And Scientific Innovation; Technological Change: Choices And Consequences; Business & Government Relations; Business And Community; Capitalism; Reproduction; Technological Innovation; Government and Politics; Gender; Business History; Business and Government Relations; Education Industry; United States; Europe; Africa; Asia
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