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  • All HBS Web  (1,433)
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  • April 2025
  • Supplement

Joe Mazzulla and the Boston Celtics (B)

By: Linda A. Hill, James I. Cash and Lydia Begag
This case is a supplement to “Joe Mazzulla and the Boston Celtics” (A) and is set against the backdrop of the 2024 NBA Finals. It describes the impact of Mazzulla’s decision to rally his team with an aggressive “go for the kill” mindset instead of choosing language... View Details
Keywords: Personal Development and Career; Change Management; Communication; Values and Beliefs; Decision Making; Innovation Leadership; Collaborative Innovation and Invention; Leading Change; Leadership Development; Leadership Style; Crisis Management; Management Skills; Business Processes; Organizational Culture; Organizational Structure; Performance Efficiency; Sports Industry; Sports Industry; United States
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Hill, Linda A., James I. Cash, and Lydia Begag. "Joe Mazzulla and the Boston Celtics (B)." Harvard Business School Supplement 425-060, April 2025.
  • January 2023 (Revised April 2025)
  • Case

Peloton Interactive (A)

By: Suraj Srinivasan, Lynn S. Paine and David Lane
Early in February 2022, the board of Peloton Interactive faced some knotty challenges. Immense pandemic demand for its stationary exercise bicycles and treadmills had prompted the firm to scale up production rapidly. But as gyms reopened and the virulence of the virus... View Details
Keywords: Corporate Governance; Governing and Advisory Boards; Growth Management; Investment Activism; Leadership; Sports Industry; Sports Industry; United States
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Srinivasan, Suraj, Lynn S. Paine, and David Lane. "Peloton Interactive (A)." Harvard Business School Case 323-005, January 2023. (Revised April 2025.)
  • October 1984 (Revised March 1999)
  • Case

NIKE (E)

Provides the background for a discussion of Nike (E1), (E2), and (E3). Outlines Nike's senior management group's early program to deal with the company's increasingly difficult competitive circumstance. View Details
Keywords: Management Style; Competition; Situation or Environment; Management Teams; Sports Industry; Sports Industry
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Roberts, Michael J. "NIKE (E)." Harvard Business School Case 385-033, October 1984. (Revised March 1999.)
  • 15 Apr 2016
  • Blog Post

Working With Organizations That Recruit at HBS: An Interview with Molly DeCastro

How long have you been working at HBS? I have been at HBS for almost 5 years now. I guess time flies when you are having fun. What did you do before coming to HBS? My entire career has been in career development and I truly love the work. Before HBS I worked at the... View Details
Keywords: Entertainment / Media / Sports; Entertainment / Media / Sports
  • Clubs

West Coast Club

Keywords: Entertainment / Media / Sports; Entertainment / Media / Sports
  • Clubs

Gaming and Game Industry Club

Keywords: Entertainment / Media / Sports; Entertainment / Media / Sports
  • 27 Jan 2014
  • Research & Ideas

Family CEOs Spend Less Time at Work

manufacturing firms, asking whether they would be willing to take part in a study of how CEOs spend their time. Some 356 CEOs agreed to participate. Some family CEOs spend less time at work than professional CEOs, especially during major View Details
Keywords: by Carmen Nobel
  • March 2025
  • Teaching Note

Seattle's Climate Pledge Arena: Ticket to a Greener Future

By: Rosabeth Moss Kanter and Jacob A. Small
Teaching Note for HBS Case No. 325-110. CEO Tim Leiweke reviewed the process by which his newly formed Oak View Group had managed a major rebuild of a landmark arena in Seattle which attracted a National Hockey League franchise and major entertainers concerned about... View Details
Keywords: Climate Change; Environmental Sustainability; Leadership; Bids and Bidding; Standards; Corporate Social Responsibility and Impact; Green Buildings; Construction; Partners and Partnerships; Sports Industry; Entertainment and Recreation Industry; Seattle
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Kanter, Rosabeth Moss, and Jacob A. Small. "Seattle's Climate Pledge Arena: Ticket to a Greener Future." Harvard Business School Teaching Note 325-114, March 2025.
  • February 2013
  • Case

18 Months in a Startup: Zaggora.com

By: Tom Nicholas
The founders of Zaggora reflected back on a tumultuous year-and-a-half in which they had generated, from just $40,000 in personal savings, a multi-million dollar sportswear enterprise selling Hotpants to women. These were hotpants not of the 1960s hipster variety, but... View Details
Keywords: Internet and the Web; Growth Management; Problems and Challenges; Business Startups; Brands and Branding; Innovation and Invention; Corporate Finance; Sports Industry; Sports Industry
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Nicholas, Tom. "18 Months in a Startup: Zaggora.com." Harvard Business School Case 813-140, February 2013.
  • April 1994
  • Supplement

Planet Reebok (B)

By: John A. Quelch
Supplements Planet Reebok (A). View Details
Keywords: Globalization; Advertising Campaigns; Brands and Branding; Sports Industry; Sports Industry; France; Germany; United Kingdom
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Quelch, John A. "Planet Reebok (B)." Harvard Business School Supplement 594-095, April 1994.
  • April 1994 (Revised March 1997)
  • Case

Planet Reebok (A)

By: John A. Quelch
Reebok International Ltd. is preparing to launch its first global advertising campaign for "Planet Reebok" in three European countries--France, Germany, and the United Kingdom. Planet Reebok was recently launched in the United States during the 1993 Superbowl. The... View Details
Keywords: Globalization; Advertising Campaigns; Brands and Branding; Sports Industry; Sports Industry; France; Germany; United Kingdom
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Quelch, John A. "Planet Reebok (A)." Harvard Business School Case 594-074, April 1994. (Revised March 1997.)
  • October 1984
  • Case

NIKE (F): The Apparel Division

Deals with challenges confronting a new divisional manager of Nike's apparel division, David Chang. The teaching plan would focus on a diagnosis of the division's current strategy and what future strategic moves might be considered. View Details
Keywords: Strategic Planning; Business Divisions; Management Teams; Business Strategy; Sports Industry; Sports Industry
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Christensen, C. Roland. "NIKE (F): The Apparel Division." Harvard Business School Case 385-039, October 1984.
  • October 1984 (Revised April 2002)
  • Case

NIKE (C)

Explores the president of Nike's leadership, and focuses on his general management style, his personal philosophy, and his pattern of working with key members of management. View Details
Keywords: Management Style; Leadership Style; Management Teams; Sports Industry; Sports Industry
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Christensen, C. Roland, and David C Rikert. "NIKE (C)." Harvard Business School Case 385-029, October 1984. (Revised April 2002.)
  • October 1984
  • Case

NIKE (A1)

Presents a specific marketing policy decision on the servicing of large, important chain store customers versus giving priority to small specialty running equipment stores. View Details
Keywords: Decisions; Marketing Strategy; Distribution Channels; Sports Industry; Sports Industry
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Christensen, C. Roland. "NIKE (A1)." Harvard Business School Case 385-026, October 1984.
  • Career Coach

Cathy Hutchinson

Cathy (Kellogg '01) is a member of the Career & Professional Development team and coaches students and alumni interested in entertainment/ media & technology career paths.  In addition to managing external marketing, communications & technology initiatives... View Details
Keywords: Sports; Sports; Sports; Sports
  • August 1967 (Revised January 1973)
  • Case

Brunswick Corp.: The Snurfer (A)

By: Paul A. Vatter
Keywords: Sports Industry; Sports Industry
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Vatter, Paul A. "Brunswick Corp.: The Snurfer (A)." Harvard Business School Case 113-085, August 1967. (Revised January 1973.)
  • September 2014 (Revised July 2018)
  • Case

adidas Group: IT Multi-Sourcing

By: Lynda M. Applegate, Martin Wiener, Carol Saunders and Grandon Gill
This case describes the design and implementation of an IT-multi-sourcing strategy at a large global sportswear company, the adidas Group, which is headquartered in Germany. To help increase the benefits and reduce the risks of its sourcing arrangements, adidas... View Details
Keywords: IT Strategy; Outsourcing; Organizational Structure; Information Technology; Strategy; Sports Industry; Sports Industry; Germany
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Applegate, Lynda M., Martin Wiener, Carol Saunders, and Grandon Gill. "adidas Group: IT Multi-Sourcing." Harvard Business School Case 815-002, September 2014. (Revised July 2018.)
  • March 2007 (Revised August 2009)
  • Case

Will RacingThePlanet Ltd. Reach the Finish Line?

Mary Gadams, founder and CEO of RacingThePlanet is facing one of the many logistical crises that her young Hong Kong-based venture faces as it stages its popular 4Deserts(tm) adventure marathon series in Atacama Chile, Gobi Desert Mongolia, Sahara Desert Egypt, and... View Details
Keywords: Global Range; Business or Company Management; Logistics; Entrepreneurship; Globalization; Sports Industry; Sports Industry; Hong Kong; Egypt; Mongolia; Chile; Antarctica
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Isenberg, Daniel J. "Will RacingThePlanet Ltd. Reach the Finish Line?" Harvard Business School Case 807-148, March 2007. (Revised August 2009.)
  • October 1984
  • Case

NIKE (E1): The Announcement

Details changes in the senior management roster at Nike, focusing on the appointment of Robert Woodell as the company's new president. View Details
Keywords: Management Succession; Management Teams; Sports Industry; Sports Industry
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Christensen, C. Roland. "NIKE (E1): The Announcement." Harvard Business School Case 385-034, October 1984.
  • October 1984 (Revised March 1999)
  • Case

NIKE (B)

Describes Nike's corporate culture and looks closely at individual key senior and middle managers, outlining the processes by which the management group conducts its business and noting the values which bind the management group together. The teaching objective is to... View Details
Keywords: Values and Beliefs; Management Practices and Processes; Organizational Culture; Management Teams; Sports Industry; Sports Industry
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Christensen, C. Roland, and David C Rikert. "NIKE (B)." Harvard Business School Case 385-027, October 1984. (Revised March 1999.)
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