Publications

November 2022
Case

Para: Pay Transparency and Gig Drivers' Rights

By: Christopher Stanton and George Gonzalez

The case presents the founding vision and early days of a young startup that seeks to empower delivery drivers with tools and transparency. The company's flagship mobile app has been taken up by tens of thousands of delivery drivers across major U.S. cities who use it... View Details

Keywords: Gig Workers; Corporate Entrepreneurship; Entrepreneurship; Business Startups; Applications and Software; Disruptive Innovation; Compensation and Benefits; Technology Industry; San Francisco

07 Jun 2010
Research & Ideas

Improving Brand Recognition in TV Ads

Teixeira uses an eye-tracking setup that also films a viewer's face: Software detects facial deviations and analyzes universal facial expressions for joy, disgust, sadness, anger, surprise, and fear. "This View Details

Keywords: by Julia Hanna; Media & Broadcasting; Entertainment & Recreation

11 Dec 2007
First Look

First Look: December 11, 2007

stock prices had been reached. Despite Fisher's poor prediction on that occasion, he played a neglected, but significant role in the growth of the forecasting industry and in the rise of a class of early business analysts. An Interdisciplinary Model for Effective View Details

Keywords: Martha Lagace

21 Nov 2006
First Look

First Look: November 21, 2006

Ricardo Software Harvard Business School Case 607-019 Engineer John Harrison must determine why motorcycle racer Marco Presto does not feel that his motorcycle is providing enough power as it comes out of corners. Harrison uses engine... View Details

Keywords: Sean Silverthorne

22 Aug 2011
Research & Ideas

Getting to Eureka!: How Companies Can Promote Creativity

you to raise money, and that would be a big deal." In modern terms, you can observe the same phenomenon in the basement programmer who designs open-source software as a calling card or the blogger who wants to establish herself as an... View Details

Keywords: by Michael Blanding

01 Oct 2015
Working Paper Summaries

Efficiencies and Regulatory Shortcuts: How Should We Regulate Companies like Airbnb and Uber?

Keywords: by Benjamin Edelman & Damien Geradin; Web Services

May 2017 (Revised February 2018)
Supplement

VMware and the Public Cloud (B)

By: Raffaella Sadun and Christine Snively

Supplements the (A) case. View Details

Keywords: Information Technology; Information Infrastructure; Applications and Software; Computer Industry; Technology Industry; Information Technology Industry

October 1994
Supplement

Frito-Lay, Decision Support System Software: Windows Network Version

By: Lynda M. Applegate

Keywords: Decision Making; Applications and Software; Digital Platforms

Find at Harvard

June 1995
Supplement

Frito-Lay, Decision Support System Software: Macintosh Network Version

By: Lynda M. Applegate

Keywords: Decision Making; Applications and Software; Digital Platforms

Find at Harvard

January 2002 (Revised February 2002)
Case

Postgirot Bank and Provment AB: Managing the Cost of IT Operations

By: F. Warren McFarlan and Nancy Bartlett

Describes a specific approach for measuring the efficiency of the groups of computers inside an organization and suggests ways this tool may be used to reduce the company's computing investment while maintaining service. It is a software-enabled industrial engineering... View Details

Keywords: Cost Management; Investment; Management Analysis, Tools, and Techniques; Management Style; Information Technology; Applications and Software

September 1996
Case

InterSoft of Argentina (C)

By: Linda A. Hill and Stacy Palestrant

Supplements the (A) and (B) cases. Designed to be handed out at the end of class. View Details

Keywords: Applications and Software; Cross-Cultural and Cross-Border Issues; Business Growth and Maturation; Mergers and Acquisitions; Management Teams; Groups and Teams; Partners and Partnerships; Conflict Management; Information Technology Industry; Argentina; Russia

11 Dec 2006
Research & Ideas

Fixing Price Tag Confusion

instead of being all-inclusive, was partitioned as "Hardware $1,500 + Software $500" consumers would investigate their feelings about both hardware performance and software desirability, and they might get... View Details

Keywords: by Sean Silverthorne; Retail

17 Feb 2009
Research & Ideas

What’s Good about Quiet Rule-Breaking

What do software engineers, flight attendants, factory workers, mail carriers, truck drivers, and hospital nurses have in common? According to HBS professor Michel Anteby, these professions—and many others just as dissimilar, maybe even... View Details

Keywords: by Martha Lagace

March 2002 (Revised August 2002)
Case

Microsoft.NET

By: Alan D. MacCormack and Kerry Herman

Set in the summer of 2000, following the unveiling of Microsoft's .NET initiative to the public. Three of the key figures in .NET's development are considering the next steps they would have to take to keep the initiative moving forward. Specifically, the challenges... View Details

Keywords: Applications and Software; Growth and Development Strategy; Change Management; Talent and Talent Management; Policy; Business Model; Computer Industry; Web Services Industry