Publications

August 2008 (Revised September 2008)
Case

The Flaxil Label (A)

This case focuses on the 2001 negotiation between Mytex Pharmaceuticals and the U.S. Food and Drug Administration (FDA). The outcome of the negotiation would determine the new label for Mytex's blockbuster drug for arthritis, Flaxil. The negotiation is quite... View Details

Keywords: Governing Rules, Regulations, and Reforms; Health Disorders; Product Launch; Negotiation Process; Business and Government Relations; Safety; Pharmaceutical Industry

Keywords: Finance;#45;#Insurance;#64;#Software/App;#75;#Venture Capital;#53;#Media & Publishing;#20;#Ecommerce;#24;#Electronics & Hardware

01 Jun 2012
News

FIELD 3 Tests Students

FIELD course. FIELD 3, the final module, thrust students into experiencing the real-world roles of entrepreneur, analyst, marketer, and investor. It challenged them to refine the leadership and teamwork skills they learned in FIELD 1 last fall, and the View Details

Keywords: FIELD program

Shereen Shermak

stage VC firm, where she managed the Where Funds investments in 13 early stage companies. She co-founded BuysideFX, where she led Product and was a member of the management team, and held a similar role at Boston-based Currensee (acq.... View Details

May 2004
Background Note

56K Modem Battle

By: David B. Yoffie and Deborah Freier

Examines the battle to set the standard for the 56K modem. Set in 1996, this case looks at how computers accessed the Internet via a telephone line, or dial-up connection, and a hardware modem. In 1995, there were 18.6 million total modem unit shipments, with market... View Details

Keywords: Announcements; Revenue; Patents; Product Launch; Network Effects; Standards; Competition; Information Infrastructure; Internet and the Web; Technology Industry; Illinois

Find at Harvard

10 Mar 2021
News

Action Plan: Brewing Awareness

bitterness of an IPA. To change that, Murad launched White Owl Brewery in his hometown of Mumbai in 2014. A few years later, contract manufactured at plants in northern and southern India, White Owl currently offers four different brews... View Details

Keywords: Julia Hanna; beer; India; leadership; COVID-19; manufacturing; marketing; Beverage and Tobacco Product Manufacturing; Beverage and Tobacco Product Manufacturing

25 Feb 2020
News

Case Study: The Credit Bureau

build. The third option is a hybrid approach, where Mobley fine-tunes the brand and product and at the same time starts that B2B2C channel in an effort to leverage both. Which route should they pursue: D2C, B2B2C, or both? The Answers: I... View Details

Keywords: Jen McFarland Flint; Real Estate

12 Sep 2018
News

Game-Changing Analytics

at multiple contact points, including ticket sales, retail transactions, digital communications, and social media,” notes Gelman, a former Crimson basketball star who also played professionally in Europe. She cites the Patriots’ launch a... View Details

01 Jun 2024
News

3-Minute Briefing: David Perpich (MBA 2007)

I interned at a lot of different places in high school and college—a hospital, a retail store, a magazine, an ad agency. At Duke, I was part owner of a student-run food-delivery service. In Clay Christensen–speak, it was the “emergent strategy,” exploring as I went and... View Details

Keywords: Julia Hanna; sports reporting; digital media; strategy; management

01 Sep 2008
News

Farming for Fuel

with senior researchers James Weber and Mary Louise Shelman, examines the complex political and economic underpinnings of the ethanol industry and the dilemma facing the farmers of Mid-Missouri Energy (MME). The farmers must make major decisions about View Details

Keywords: Julia Hanna; Animal Production and Aquaculture; Animal Production and Aquaculture; Animal Production and Aquaculture; Animal Production and Aquaculture

January 2008 (Revised November 2009)
Case

Linear Air: Creating the Air Taxi Industry

Linear Air is an air taxi start-up established to take advantage of the emergence of Very Light Jets, which incorporate new technology that cuts jet operating costs by about 40%. Air taxis could make use of the 5400 smaller regional airports throughout the US,... View Details

Keywords: Business Model; Business Startups; Entrepreneurship; Disruptive Innovation; Product Launch; Industry Structures; Competition; Air Transportation Industry

07 Nov 2014
News

The First Five Years: Tiffany Pham (MBA 2012)

“Ultimately, the MOGUL platform leverages technology to connect women and empower them to learn from each other as well as support themselves.” What have been the best and most challenging parts about launching the company? “The best part... View Details

Keywords: News, Library, Internet, and Other Services; Information

13 Jun 2018
News

The First Five Years: Momchil Filev and Ben Faw (both MBA 2014)

In our latest “First Five Years” interview, we discuss product reviews, lessons learned at HBS, and more with BestReviews.com cofounders Momchil Filev and Ben Faw (both MBA 2014). The company, which they View Details

13 Mar 2019
News

The First Five Years: Sierra Smith and Taylor Wiegele (both MBA 2017)

because we wanted it to be perfect. The reality is a startup isn’t about perfection on the first try. When we launched our first product we were hawks––watching and waiting for any feedback we could get.... View Details

Arjun Chopra

computing company, where he launched and led their cloud strategy, products and services. He was a member of the board and executive team that raised multiple rounds of financing and spun out smartShift Inc.... View Details

November 2016 (Revised November 2016)
Case

Radial Analytics Probes Post-Acute Care

By: Richard G. Hamermesh and Olivia Hull

Thaddeus Fulford-Jones and Eric Weiss, founders of healthcare technology startup Radial Analytics, have been busy developing a software program designed to save hospitals money and improve patient outcomes by producing customized care plans for patients leaving the... View Details

Keywords: Electronic Medical Records; Electronic Health Records; Data Science; Entrepreneurship; Health Care and Treatment; Business Model; Business Startups; Innovation and Invention; Growth Management; Marketing Strategy; Product Launch; Product Positioning; Science-Based Business; Business Strategy; Health Industry; Technology Industry; Cambridge; Massachusetts

11 Apr 2020
News

Reading Together, Apart

When Max Tuchman (MBA 2012) and her cofounder launched the storybook app Caribu in 2017, they knew their product would be a hit with parents who want to be able to read with their children each night, even... View Details

Keywords: Educational Support Services; Educational Services

29 Mar 2023
News

Giving Hope and Comfort

Jeff Feingold (MBA 1997) launched Hope and Comfort out of his Boston-area garage in 2011 to address the issue of hygiene insecurity in Massachusetts. "If you don't have basic hygiene products, it's very hard to stay clean, healthy, and... View Details

29 Jul 2021
News

Support System

To the people of Ghana, shea butter is known as “women’s gold.” Used for everything from stretch marks to diaper rash, it’s a go-to product in high demand. And it offers employment opportunities for women willing to survey shea-nut trees... View Details

November 2012 (Revised May 2013)
Case

ASUSTeK and the Google Nexus 7 Tablet

By: Willy C. Shih and Jyun-Cheng Wang

Days after Jerry Shen introduced a new tablet computer at the Consumer Electronics Show, a Google meeting convinced him to go with a lower price point and co-branding as the Nexus 7. While his company would have a premier position at launch, companies like Samsung... View Details