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Show Results For
- All HBS Web
(2,150)
- People (10)
- News (603)
- Research (1,270)
- Events (3)
- Multimedia (4)
- Faculty Publications (784)
- 01 Dec 2017
- News
2017 in Retail: Voice-Activated, One-Hour-Delivery Shopping
devices. And this year, we started using our voice to shop. Amazon launched that trend with Alexa, and recently Google and Walmart announced they are teaming up to do the same thing. We are in the early days of this digital commerce—it... View Details
- 01 Jun 2002
- News
The Mind Speaks, Marketers Listen
been used by the likes of Coca-Cola, General Motors, and AT&T to craft marketing strategies. “Most new products are developed and launched using focus groups and questionnaires,” Zaltman said, “and 60 to 80... View Details
- 29 Jul 2021
- News
Support System
To the people of Ghana, shea butter is known as “women’s gold.” Used for everything from stretch marks to diaper rash, it’s a go-to product in high demand. And it offers employment opportunities for women willing to survey shea-nut trees... View Details
- June 2008
- Teaching Note
Transparent Value LLC (TN)
By: Sharon P. Katz and Krishna G. Palepu
Teaching Note for [108098]. View Details
- 09 Jul 2008
- Research & Ideas
Starbucks’ Lessons for Premium Brands
experience to the American mass market. Wall Street bought into the vision of Starbucks as the "third place" after home and work. New store openings and new product launches fueled the stock price.... View Details
- 24 Aug 2016
- Blog Post
Internship In Action
introducing a new operational strategy for a group of sellers. After a few weeks of investigation my manager and I pushed to initiate the launch of this new operational strategy, which has been super cool. After visiting the warehouse and... View Details
Keywords: Consumer Products / Retail
- 01 Sep 2012
- News
Women and VC
DODI: Backing ventures with products important to women and families. Photo courtesy Monica Dodi A cofounder of MTV Europe, a former executive at Walt Disney/Europe, and former CEO of AOL’s Entertainment Asylum, Monica Dodi (MBA 1984) is... View Details
- Career Coach
Alan Braly
Alan (MBA ’10; SM, MIT ’11; BS, JHU ’02) has ~20 years of life sciences experience across a variety of therapeutic areas, roles, and sectors, working in product management, strategy, innovation, and product... View Details
- Web
Scott D. Cook | Baker Library
basic software that would help people pay their bills quickly and easily, via their PCs. He launched Intuit in 1984, which today offers software and online products to help individuals and small companies... View Details
- 25 Feb 2020
- News
Case Study: The Credit Bureau
build. The third option is a hybrid approach, where Mobley fine-tunes the brand and product and at the same time starts that B2B2C channel in an effort to leverage both. Which route should they pursue: D2C, B2B2C, or both? The Answers: I... View Details
- December 1999
- Case
Agrochemicals at Ciba-Geigy AG (A)
By: Michael L. Tushman, Wendy Smith and Daniel Radov
After spending five years to develop a revolutionary product, the director of Ciba-Geigy's fungicide research department is handed an unfavorable market study. The case details the R&D process for the new product, including information on corporate partnerships,... View Details
Keywords: Agribusiness; Plant-Based Agribusiness; Research and Development; Innovation and Invention; Innovation Strategy; Product Launch; Marketing Channels; Change Management; Product Development; Business Processes; Organizational Structure; Corporate Accountability; Agriculture and Agribusiness Industry; Pharmaceutical Industry
Tushman, Michael L., Wendy Smith, and Daniel Radov. "Agrochemicals at Ciba-Geigy AG (A)." Harvard Business School Case 400-022, December 1999.
- 13 Apr 2021
- News
Face Value
As a teenager in Houston, Texas, and one of the few Asian students in her high school, Vicky Tsai (MBA 2006) recognized that didn’t fit the accepted beauty standard. She was more drawn to the Western luxury skincare brands her mother sold in her beauty View Details
- Web
Crisis Leadership - Bubbles, Panics & Crashes – Historical Collections – Harvard Business School
and launched a successful advertising campaign that featured a fully mechanized exhibition of Waltham watch production methods that was displayed at international expositions. In 1876, while the rest of the... View Details
- February 2011 (Revised December 2014)
- Case
RentJuice
By: Thomas Eisenmann and Liz Kind
RentJuice, founded in mid-2008, provided a subscription software service—sold via phone and live online webinars—that allowed real estate professionals like brokers and agents to manage and market rental listings, communicate with clients, and complete transaction... View Details
Keywords: Renting or Rental; Product Launch; Applications and Software; Property; Business Startups; Salesforce Management; Product Marketing; Real Estate Industry; Information Technology Industry
Eisenmann, Thomas, and Liz Kind. "RentJuice." Harvard Business School Case 811-069, February 2011. (Revised December 2014.)
- 01 Jun 2011
- News
Mr. Start-Up
Issue Focus: Entrepreneurship Cassidy: At Google, a more intense and frenetic experience than launching his own companies. Art by Joe Ciardiello Related Links Watch a video of Mike Cassidy explaining his approach to rapid View Details
Marty Blue
business development, licensing, B2B marketing, product development and industry relations. Marty is currently an Independent board member (and Compensation Committee Chair) at Openbay which is simplifying automotive repair and service.... View Details
- 01 Dec 2014
- News
Creating the Shopping Experience of the Future
Ivy Ross uses the word “magic” more than once as she describes the changes that Google Glass could bring to the shopping experience. The woman in charge of Glass’s consumer launch is brainstorming potential uses for the $1,500 wearable... View Details
- 01 Sep 2015
- Blog Post
Building a Startup at HBS
researchers, or product managers – we could use our time at HBS as an opportunity to both launch a product and build a business from scratch. After discussing a number of pain... View Details
- Profile
Tiffany Pham
“Ultimately, the MOGUL platform leverages technology to connect women and empower them to learn from each other as well as support themselves.” What have been the best and most challenging parts about launching the company? “The best part... View Details
- 23 May 2019
- News
Marla Beck, MBA/MPA 1998
Group invests in Bluemercury 2012 M-61 skincare launched 2014 Appointed Entrepreneur-in-Residence, HBS 2015 Lune+Aster cosmetics launched 2015 Macy’s acquires Bluemercury 2019 Bluemercury opens its 195th... View Details
Keywords: Susan Young