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- All HBS Web
(1,663)
- People (1)
- News (363)
- Research (1,077)
- Events (1)
- Multimedia (2)
- Faculty Publications (314)
- 15 May 2013
- Research & Ideas
From McRibs to Maseratis: The Power of Scarcity Marketing
years, when he "drove exuberantly." Car-sharing companies like Zipcar provide customers with a similar opportunity for exuberance by turning driving back into a treat. Whereas traditional car rental companies choose standard... View Details
Keywords: Re: Michael I. Norton
- 12 Jul 2020
- Research & Ideas
Solving COVID'S Mental Health Crisis
staying away or unable to pay and rising costs for personal protective gear and new technology. “Compounding the problem, SUD treatment and prevention programs risk draconian cuts to public funding as states experience economic downturns... View Details
- 26 Jun 2012
- First Look
First Look: June 26
On the flip side, we observe mobility costs accruing to professionals in workgroups with higher proportions of same-sex and same-race peers. Qualitative data offer insights into the social identification processes underlying demographic... View Details
Keywords: Sean Silverthorne
- 15 Dec 2008
- Research & Ideas
The Surprisingly Successful Marriages of Multinationals and Social Brands
It is important for the large company to recognize that they do not fully understand or have mastery over the social technology and therefore need to respect the social icon's distinctive knowledge and competencies. In fact, it is most productive to view the... View Details
- 03 Nov 2003
- Research & Ideas
Making Money Making Movies
the lion's share of admissions. In that respect, audience tastes in U.S. and international markets are actually fairly similar. Q: What opportunities do you see for entertainment marketers who want to ensure a film's success overseas? How... View Details
- 08 Dec 2015
- First Look
December 8, 2015
that may arise. Publisher's link: https://www.hbs.edu/faculty/Pages/item.aspx?num=50144 2015 The Cambridge Handbook of Consumer Psychology The Consumer Psychology of Online Privacy: Insights and Opportunities from Behavioral Decision... View Details
Keywords: Sean Silverthorne
- 02 Mar 2010
- First Look
First Look: March 2
legal change applied). These reductions in agency costs were followed by an increase in average leverage and a reduction in interest costs. Finally, we can estimate the welfare implications of agency costs, because firm values increased... View Details
Keywords: Martha Lagace
- 20 Dec 2019
- Blog Post
Top 10 MBA Voices Blogs of 2019
and, in particular, the significant impact translational science has on patients’ lives. I became fascinated by the challenges and immense potential that sit at the intersection of life sciences and business. Read More>>> How Financial Aid Can Help You Meet... View Details
- 10 Apr 2023
- Blog Post
Creating Emerging Markets Sustainability Series - Innovations to Address the Global Water Crisis
saves water.” Innovations such as drip irrigation present an opportunity for significant water conservation, especially when one considers the fact that agricultural production will need to increase (by at least 60% according to some... View Details
- 13 Feb 2020
- News
Honoring a Legend
Inventions at Georgia Tech’s ATDC incubator, with a mission to commercialize a set of scientific breakthroughs for improving silicon photovoltaics. Through his Freeing Energy Project, Nussey is writing a book to help people outside the industry understand the economic... View Details
Keywords: Margie Kelley
- 02 Feb 2015
- Research & Ideas
Disruptors Sell What Customers Want and Let Competitors Sell What They Don’t
Rides that allow drivers to use a car on demand owned by the firm, by the driver, or by strangers, respectively, without the cost of purchasing or maintaining one. Exploiting decoupling opportunities has... View Details
Keywords: by Michael Blanding
- Web
IFC: Japan; Exploring Japan's Innovation Ecosystem - Course Catalog
simultaneously creating economic and societal value. Through project work with a diverse range of business partners, from established corporations to burgeoning startups, students will have an opportunity to gain practical insights into... View Details
- Web
Buildings & Cities - Business & Environment
figure out which assets to harden and defend, which to abandon, and which to prepare to rebuild after events. I’m interested in how we can cost justify and mobilize investments in real property - and address the human vulnerabilities as... View Details
- Profile
Marla Malcolm Beck
and with Macy’s financial support, Beck foresees an opportunity to grow to 350 stores, a number she targeted prior to the sale. “It’s a great time to start a business,” Beck said. “It reminds me of 1999, when I started... View Details
- 01 Jan 2006
- News
William H. Donaldson, MBA 1958
both saw an opportunity for a new kind of research geared toward the professional investors who were on the rise at mutual and pension funds. At the time, institutions accounted for less than 25 percent of equity ownership, but the way... View Details
- 19 Jun 2018
- First Look
New Research and Ideas, June 19, 2018
through the lens of their mistaken theory, meaning a person may ignore or discard information her mistaken theory leads her to consider unimportant. We propose solution concepts embedding such channeled attention that predict when a mistaken theory will persist in the... View Details
Keywords: Dina Gerdeman
- 01 Dec 2002
- News
Bad Times for Business
pay back ill-gotten gains from option exercises that preceded accounting restatements — and longer vesting would be great. Another significant step would be to expense stock options, which would make their costs more evident and more... View Details
Keywords: Garry Emmons
- 07 Apr 2003
- Research & Ideas
Three Steps for Crisis Prevention
head of the European Commission's competition authority, was widely believed to be looking for an opportunity to assert Continental independence. It seems the real reason Welch was surprised is that he just didn't pay enough attention.... View Details
Keywords: by Michael D. Watkins & Max H. Bazerman
- Web
IFC: Singapore; Shaping a Global Innovation Hub - Course Catalog
highlight both the opportunities and challenges of launching and operating a venture within the region. Experts from Singapore’s private and public sectors will share their insights, offering a balanced perspective. The Fall classes will... View Details
- 10 Dec 2013
- First Look
First Look: December 10
capabilities across markets: no learning, local learning, and global learning. Three equilibrium strategies arise: accommodate, marginalize, and collocate. We identify how these strategies emerge depending on the tradeoff between the View Details
Keywords: Sean Silverthorne