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  • 06 May 2014
  • First Look

First Look: May 6

http://www.cambridge.org/US/academic/subjects/economics/economics-general-interest/democracy-and-its-elected-enemies-american-political-capture-and-economic-decline August 2013 Journal of Marketing Research Contingent Match Incentives... View Details
Keywords: Sean Silverthorne
  • 09 Feb 2015
  • Research & Ideas

Professional Networking Makes People Feel Dirty

networking is beneficial to their careers, they often don't do it," says Francesca Gino, a professor in the Negotiation, Organizations & Markets unit at Harvard Business School, who coauthored the study with Tiziana Casciaro (Rotman... View Details
Keywords: by Carmen Nobel
  • 22 Nov 2011
  • First Look

First Look: November 22

seeking to double her budget for social media and other digital marketing initiatives for 2011. A number of digital efforts implemented in the past two years seem to be bearing fruit, and there is a desire to intensify Sephora's social... View Details
Keywords: Sean Silverthorne
  • 2022
  • Working Paper

Small Campaign Donors

By: Laurent Bouton, Julia Cagé, Edgard Dewitte and Vincent Pons
In this paper, we study the characteristics and behavior of small donors, and compare them to those of large donors. We first build a novel dataset including all the 340 million individual contributions reported to the U.S. Federal Election Commission between 2005 and... View Details
Keywords: Campaign Finance; Campaign Contributions; Small Donations; ActBlue; WinRed; TV Advertising; Political Elections; Finance; Demographics; Advertising; Analysis; Analytics and Data Science
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  • 19 Apr 2016
  • First Look

April 19, 2016

forthcoming Journal of Marketing Research Does 'Liking' Lead to Loving? The Impact of Joining a Brand’s Social Network on Marketing Outcomes By: John, Leslie K., Oliver Emrich, Sunil Gupta, and Michael I.... View Details
Keywords: Sean Silverthorne
  • 03 Jun 2010
  • Working Paper Summaries

Platforms and Limits to Network Effects

Keywords: by Hanna Halaburda & Mikolaj Jan Piskorski
  • 31 Jan 2023
  • Research & Ideas

It’s Not All About Pay: College Grads Want Jobs That ‘Change the World’

looking for meaning in their work—and are eager for roles offering a higher purpose even if they pay less than traditional positions. When graduates are willing to work for less in jobs they feel are “useful to society,” the labor market... View Details
Keywords: by Rachel Layne
  • 13 Sep 2010
  • Research & Ideas

The Consumer Appeal of Underdog Branding

large corporations, such as Apple and Google, are careful to retain their underdog roots in their brand biographies." A forthcoming article coauthored by Keinan for the Journal of Consumer Research, "The Underdog Effect: The View Details
Keywords: by Martha Lagace
  • 06 Jan 2014
  • Research & Ideas

Technology Re-Emergence: Creating New Value for Old Innovations

the country was producing only 10 percent of the world's watches. Yet Switzerland has reemerged as the global leader of watch exports (by export value), due to a newfound market demand for old-style mechanical watches. This curious... View Details
Keywords: by Carmen Nobel; Apparel & Accessories; Technology; Consumer Products
  • 26 Jun 2007
  • First Look

First Look: June 26, 2007

example, those with a talented director or well-known actor) also receive more advertising. In this study, we use data on a movie's stock price as it trades on the Hollywood Stock Exchange, a popular online View Details
Keywords: Martha Lagace
  • 29 Jan 2007
  • Research & Ideas

The Business Press Is a Watchdog that Bites

analysts, but it's not clear that the analysts were actually uncovering fraud. In the twenty-some situations where an analyst was a source, only four or five identified a problem in writing in advance of the fraud. Market tests showed... View Details
Keywords: by Martha Lagace; Journalism & News; Publishing
  • 23 Jan 2013
  • Research & Ideas

Three-Dimensional Strategy: Winning the Multisided Platform

When start-up thredUP launched its peer-to-peer online exchange for used children's clothes two and a half years ago, its creators were the latest generation of entrepreneurs competing online as multi-sided... View Details
Keywords: by Julia Hanna
  • 08 Mar 2004
  • Research & Ideas

Creating Value in Your Business Ecosystem

Its market capitalization represents a larger portion of the ecosystem—typical for a keystone because of its powerful position—but it has never been higher than 0.4 percent. Even in the much smaller software ecosystem, in which the... View Details
Keywords: by Marco Iansiti & Roy Levien
  • Web

Becoming an Entrepreneur - Alumni

entrepreneurship immediately, or acquire more business experience first? When you feel ready to be a founder, you'll need: An idea for a problem to be solved And/or a team of partners who have a marketable idea, or have skills/experiences... View Details
  • 08 Jul 2019
  • Research & Ideas

Are Paywalls Saving Newspapers?

Media outlets large and small have adopted digital paywalls to augment dramatic declines in print revenues, but given their negative effect on website traffic (and, in turn, online advertising), are paywalls an effective sales strategy? A... View Details
Keywords: by Kristen Senz; Journalism & News; Media & Broadcasting
  • 01 Sep 2023
  • News

Global Outposts Expand HBS’s Intellectual Footprint

for faculty members or help them pursue a particular avenue of inquiry across regions. More recently, the responsibilities of HBS global outposts have expanded to include helping to facilitate student immersions in a variety of markets... View Details
Keywords: Jennifer Gillespie
  • 04 Dec 2019
  • Book

Creating the Experimentation Organization

When customers log onto Booking.com—the world’s largest online accommodations platform—they might naturally assume they are seeing the same website as every other customer logged on at the same time. In fact, Booking is running... View Details
Keywords: by Michael Blanding
  • 18 Jun 2013
  • First Look

First Look: June 18

make its service worthwhile for all. Drivers hesitate to pay for SaferTaxi's smartphones and service unless these will deliver passenger bookings-and passengers have no reason to sign up unless drivers are available. Meanwhile, regulators question the permissibility of... View Details
Keywords: Anna Secino
  • 02 Apr 2013
  • First Look

First Look: April 2

Andrei, and Hanna Hałaburda Abstract—In markets with network effects, users must form expectations about the total number of users who join a given platform. In this paper, we distinguish two ways in which rational expectations can be... View Details
Keywords: Sean Silverthorne
  • 13 Feb 2018
  • First Look

New Research and Ideas, February 13, 2018

2018 Pearson Education Horngren's Cost Accounting: A Managerial Emphasis By: Datar, Srikant M., and Madhav Rajan Abstract—Horngren’s Cost Accounting defines the cost accounting market and continues to innovate today by consistently... View Details
Keywords: Sean Silverthorne