Online Consumer Reviews - Publications - Faculty & Research

Career Coach

Rich Schneider

deep experience in new business development, marketing, life sciences/health care, and consumer goods and services. He helps individuals to develop a clear vision of their objectives for career transition in general, most often in the... View Details

Keywords: Consumer Products; Consumer Products; Consumer Products; Consumer Products; Consumer Products

08 Feb 2016
Research & Ideas

The Civic Benefits of Google Street View and Yelp

if city regulators wanted to see the impact of licensing three new businesses on a particular block, they could monitor changes in Google Street Views, cross-referencing that data with online reviews in the... View Details

Keywords: by Michael Blanding; Consumer Products

10 Jun 2013
Research & Ideas

How Numbers Talk to People

Thomas H. Davenport and Jinho Kim offer an introduction to the best methods for consuming data. In this excerpt, Davenport and Kim discuss multiple ways to tell a story with data, "the best way to communicate results to nonanalytical... View Details

07 Nov 2007
Op-Ed

How Marketing Hype Hurt Boeing and Apple

shortages at Apple and AT&T retail stores. Despite a retail price over $500, iPhones were quickly being offered on eBay for $100 extra. Two problems then arose: First, the reviews were mixed. At that retail price and with that level... View Details

Keywords: by John Quelch; Consumer Products; Consumer Products

19 May 2011
Research & Ideas

Empathy: The Brand Equity of Retail

difference between a customer's decision to shop in a store rather than online. This is a key issue at a time when many potential customers will walk into a store, use their smartphone to snap a photo of a product they like, then return home to search View Details

Keywords: by Carmen Nobel; Health

01 Jun 2014
News

Ready for Takeoff

percent where that change is occurring." Related Article e-Commerce in Brazil: A Look at olook André Beisert (MBA 2009), CEO of São Paulo–based women's online fashion retailer olook, sees the impact of a new View Details

Keywords: Dan Morrell; Air Transportation; Transportation

26 Feb 2014
Research & Ideas

How Grocery Bags Manipulate Your Mind

those who bring their own bags are more likely to buy indulgent items like ice cream and cookies. Moreover, consumers tend to place a higher value on both organic products and decadent treats when they bring their own bags than when they... View Details

Keywords: by Carmen Nobel; Retail

05 Sep 2014
Blog Post

CPD on the Road in Manila

barriers to starting businesses in the country. E-commerce and online services seem to dominate the start-up arena, but tourism and food-related companies are also springing up. These businesses are targeting not only the burgeoning... View Details

Keywords: Consumer Products / Retail; Consumer Products / Retail; Consumer Products / Retail

25 Oct 2012
Research & Ideas

10 Reasons Customers Might Resist Windows 8

for Microsoft. Alas, when it comes to embracing the latest technology, consumer hardware and corporate software are as different as apples and orang well, as different as Apples and corporate software. "Software is the method by... View Details

Keywords: by Carmen Nobel; Consumer Products; Consumer Products

01 Mar 2011
First Look

First Look: March 1

asymmetric equilibrium where only one retailer elects to operate an online arm but earns lower profits than its bricks-only rival. We also characterize equilibria where firms open an online channel, even... View Details

Keywords: Sean Silverthorne

18 Nov 2014
First Look

First Look: November 18

subsequent growth into a diversified group. Download working paper: http://papers.ssrn.com/sol3/papers.cfm?abstract_id=2520237 Optimal Aggregation of Consumer Ratings: An Application to Yelp.com By: Dai, Weijia, Ginger Jin, Jungmin Lee,... View Details

Keywords: Sean Silverthorne

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Research Links - The Art of American Advertising

Competitiveness Recruit Alumni Recruiting MBA Recruiting Recruiting Resources Alumni Bulletin Baker Library | Bloomberg Center Business History Review Harvard Business Publishing Harvard Business Review HBS... View Details

Career Coach

Connie Walsh

team for $5B Staples Brands Group at Staples, Inc. She was responsible for marketing & developing product lines and brands across retail, contract, online and catalogue businesses and for the packaging strategy and production of over... View Details

Keywords: Consumer Products; Consumer Products; Consumer Products; Consumer Products

Career Coach

Nicola Pugliese

optimally communicating a career narrative and personal brand, through written collateral (resumes, LinkedIn profiles, cover letters), interviewing and networking. Work Experience: Gillette/P&G Ð Global Consumer Product Marketing,... View Details

Keywords: Consumer Products; Consumer Products; Consumer Products; Consumer Products

29 May 2013
Blog Post

Reflections and learnings

So, without further ado, the 7* lessons that made this all worthwhile for me: Winning is not easy: It’s easy to look at an industry leader like Sephora and imagine a seamlessly polished machine cranking out innovation after the next. Not so. The competition is hungry,... View Details

Keywords: Consumer Products / Retail

Career Coach

Andrea Kimmel

banking prior to HBS and then led to consumer and retail brand marketing and finally to the start-up she began in the childcare industry in 2011 which she has grown to 2 locations and soon to be a franchise. Work Experience: Deutsche... View Details

Keywords: Education; Entrepreneurship; Investment Banking; Financial Services (All); Retail

01 Feb 2000
News

Breaking Down Barriers: The Electronic Wallet

online consumers about a better deal at another Web site. Originally designed to automatically complete online point-of-sale forms with a single click, the electronic wallet is... View Details

Keywords: Judith A. Ross

25 Aug 2022
News

Action Plan: Fired Up

indie-music enthusiasts whose lifestyles were in sync with the company’s small, young workforce, he notes, “We didn’t have to wonder what our consumers would like; we shared their passions.” When he accepted the job at the... View Details

Keywords: Deborah Blagg; company culture; barbecue; entertaining; food; marketing; brand

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A Marketing Revolution - The Art of American Advertising