Publications

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2005
Working Paper

A Feminist Analysis of Micro Research on Gender in Organizations: Suggestions for Advancing the Field

By: Robin J. Ely and Irene Padavic

Article

Improving Environmental Performance Assessment: Comparative Analysis of Weighting Methods used to Evaluate Chemical Release Inventories

By: Michael W. Toffel and Julian D. Marshall

17 Mar 2021
Working Paper Summaries

Consuming Contests: Outcome Uncertainty and Spectator Demand for Contest-based Entertainment

Keywords: by Patrick J. Ferguson and Karim R. Lakhani

2014
Other Teaching and Training Material

Marketing Reading: Segmentation and Targeting

By: Sunil Gupta

This Reading introduces two of the integral parts of any marketing strategy: segmentation and targeting. It covers, first, all of the methods, techniques, and variables with which a business first uncovers the full range of its potential customers and then... View Details

Keywords: Behavioral Segmentation; Conjoint Analysis; Demographic Segmentation; Geographic Segmentation; Market Opportunities; Market Segmentation; Marketing; Marketing Strategy; Psychographic Segmentation; Unethical Marketing Practices; United States

September 2010
Article

Strategies to Fight Ad-sponsored Rivals

By: Ramon Casadesus-Masanell and Feng Zhu

We analyze the optimal strategy of a high-quality incumbent that faces a low-quality ad-sponsored competitor. In addition to competing through adjustments of tactical variables such as price or the number of ads a product carries, we allow the incumbent to consider... View Details

Keywords: Strategy; Business Models; Tactics; Pricing; Business Model; Advertising; Competition; Quality; Price; Product Marketing

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January 2015 (Revised April 2015)
Case

Zeal: Launching Personalized and Social Learning

By: John J-H Kim and Christine S. An

Set in 2014, this case follows John Danner and his team at Zeal as they consider their product development strategy. In February 2013, serial entrepreneurs John Danner and Sanjay Noronha co-found Zeal, an education technology start up providing a web-based, mobile... View Details

Keywords: Entrepreneurship; Education Technology; MVP; Product Development; Product Market Fit; Monetization Strategy; SaaS Business Models; Education; Personalized Learning

February 2018
Case

Qualtrics (A)

By: Doug J. Chung and James M. Lattin

Qualtrics was an online survey research platform and since the beginning, the company had relied entirely on an inside sales model—sales done remotely without face-to-face contact with clients. The low-cost inside sales model, along with an emphasis on a strong sales... View Details

Keywords: Sales Strategy; Inside Sales Model; Sales; Strategy; Growth and Development Strategy; Organizational Change and Adaptation

16 Jun 2021
News

From Permanent Work-from-Home Models to Full-Scale Returns, Companies like Amazon, Twitter, and Goldman Sachs Are Pursuing Different Office Policies as Restrictions Ease

08 Mar 2018
News

Could a New Business Model Make Clinical Drug Trials More Accessible to Patients?

2014
Chapter

Who Needs a Shrink When You Have Businessweek? Using Content Analysis to Get Inside the Heads of Entrepreneurs, VCs and Other Market Participants

By: Timothy G. Pollock and Kisha Lashley

November 2008
Journal Article

Can Research Committees Add Value for Investors? An Analysis of Lehman Brothers' Ten Uncommon Values® Recommendations

By: Boris Groysberg, Paul M. Healy and Yang Gui

Since 1949 Lehman Brothers has used an investment committee to select the top ten recommendations made by its analysts each year. We examine the performance of this committee's recommendations and find that on average its selections generated abnormal returns of 2.7%... View Details

Keywords: Forecasting and Prediction; Stocks; Financial Markets; Investment; Investment Return; Governing Rules, Regulations, and Reforms; Performance Expectations; Groups and Teams; Research; Value Creation

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With Christopher Handscomb, Deepak Mahadevan, Lars Schor, Marcus Sieberer, and Suraj Srinivasan. McKinsey and Company, June 25, 2020.
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July 2024
Article

Chatbots and Mental Health: Insights into the Safety of Generative AI

By: Julian De Freitas, Ahmet Kaan Uğuralp, Zeliha Uğuralp and Stefano Puntoni

Chatbots are now able to engage in sophisticated conversations with consumers. Due to the ‘black box’ nature of the algorithms, it is impossible to predict in advance how these conversations will unfold. Behavioral research provides little insight into potential safety... View Details

Keywords: Autonomy; Chatbots; New Technology; Brand Crises; Mental Health; Large Language Model; AI and Machine Learning; Behavior; Well-being; Technological Innovation; Ethics

19 Aug 2013
News

The Conflict of Interest Inherent in A Corporation Paying for Its Employee’s Counsel: A Better Model for Preventing and Addressing Corporate Crime

11 Dec 2017
Working Paper Summaries

The Use and Misuse of Patent Data: Issues for Corporate Finance and Beyond

Keywords: by Josh Lerner and Amit Seru

March 2005 (Revised March 2006)
Background Note

Activity-Based Costing and Capacity

By: Robert S. Kaplan

Discusses the use of budgeted rather than historical data in an activity-based costing (ABC) model and argues for calculating rates using practical capacity, not actual utilization. An ABC model need not be limited to analysis of historical data. When cost driver rates... View Details

Keywords: Activity Based Costing and Management; Accounting Industry

15 Sep 2023
News

The Benefits of Space Will Keep Growing for Countries and Companies—Isro Is the Most Inspiring Model for Space Development Now: Matthew C. Weinzierl

February 2013 (Revised June 2017)
Case

Project Sun Devil and Project Paris

By: Nori Gerardo Lietz

Tony Lee is preparing to present a project to the investment committee of Howard Street Capital. He will be recommending an investment in Project Sun Devil, a high-quality 225-unit student housing rental property near Tempe, Arizona. Tony Lee will compete for capital... View Details

Keywords: General Management; Financial Analysis; Return On Assets; Accounting; Performance Measurement; Financial Ratios; Return On Equity; Financial Statements; Profitability Analysis; Portfolio Investment; Portfolio Management; Real Estate; Property; Investment Portfolio; Investment Return; Real Estate Industry; United States