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Show Results For
- All HBS Web
(1,638)
- People (10)
- News (286)
- Research (1,058)
- Events (1)
- Multimedia (5)
- Faculty Publications (736)
- Article
Marketing in the Age of Web 2.0
By: Jill Avery
Web 2.0 technologies empower consumers to create their own personalized experiences on the web, and to share them with others. Hence, web content is democratized and consumers' experiences online are largely social rather than individualistic. View Details
Keywords: Digital Marketing; Internet; Brands and Branding; Marketing; Marketing Communications; Internet and the Web; Social Media; Consumer Products Industry; Consumer Products Industry
Avery, Jill. "Marketing in the Age of Web 2.0." Simmons Magazine, SOM Edition 90, no. 3 (Fall 2008): 21.
- Profile
Willa Zhou
As an undergraduate at Harvard College, Willa Zhou consistently participated in the Social Enterprise Conference across the Charles, at HBS. "I thought, it would be so cool to go to school there!" says Willa. She applied for and... View Details
- June 1995
- Case
Bright Horizons: "Caring for Tomorrow" Videotape
By: Hugo Uyterhoeven
Keywords: Entertainment; Media; Technology; Motion Pictures and Video Industry; Motion Pictures and Video Industry
Uyterhoeven, Hugo. Bright Horizons: "Caring for Tomorrow" Videotape. Harvard Business School Multimedia/Video Case 395-517, June 1995.
- May 2005
- Teaching Note
Random House (TN)
By: Bharat N. Anand
Teaching Note to (9-704-438). View Details
- 07 Sep 2020
- Research & Ideas
How to Help Small Businesses Survive COVID's Next Phase
small-business owners can take now Mills offers three recommendations to cash-strapped business owners: Focus on social media and email to reach customers. The coronavirus pandemic forced many analog... View Details
- 13 Apr 2020
- Research & Ideas
Small Businesses Are Worse Off Than We Thought
firms are temporarily closed and 40 percent of the workforce, on average, has been laid off or furloughed since late January. Retail, entertainment, food services, hospitality, and personal services View Details
- 01 Sep 2010
- News
Leslie Gold
ratings boost and launching a career that has seen a variety of radio gigs, including on Sirius, and many appearances on national television (such as Larry King Live and... View Details
- 09 Jan 2020
- Blog Post
Navigating Grey in the Ever-Evolving Tech Community
getting to know others, both current students and alumni, in the industries I was most passionate about. Coincidentally, there was also a lot of overlap with the Tech Club (of which I was also a member)... View Details
- 18 Mar 2009
- Research & Ideas
Marketing After the Recession
out under-performing distributors, shed unprofitable or unreliable customers, deleted poor-selling products from your portfolio, and concentrated your marketing dollars on media View Details
- 01 Sep 2003
- News
These Are the Good Old Days
materials served up to Americans was exploding: In 1978, Time Inc. published 6 magazines; today it publishes 132. Technology transformed broadcast media as well. In the late 1970s, most Americans had three... View Details
- 11 Jun 2013
- First Look
First Look: June 11
on location choices. However, industries with a significant presence of multinational enterprises (MNEs) are oligopolistic in nature, which suggests that rivalry among firms plays an important role in firms' dynamic decision-making... View Details
Keywords: Carmen Nobel
- 27 Oct 2015
- Blog Post
Alumni: Where Are They Now? Featuring Claire Friedman...
Current Position: COO and Executive in Charge of Lip Sync Battle Franchise, Casey Patterson Entertainment Current Location: New York/Los Angeles Tell us what you're up to these days. Right after graduation, I packed my bags View Details
Keywords: Entertainment / Media / Sports
- 02 Aug 2021
- Blog Post
ALUMNI WORK TO REVERSE BIAS THROUGH PHILANTHROPY
a.TOCLinkHed:hover { text-decoration:underline!important; } a.TOCLink:hover { color:#ed6a47!important; text-decoration:underline!important; } @media screen and (min-width:903px) { } /* end of media query */... View Details
- 29 Jun 2007
- First Look
First Look: June 29, 2007
resource for executives and managers at all levels seeking to brush up on their knowledge of macroeconomic dynamics. Information or Opinion? Media Bias as Product Differentiation Authors:Bharat Anand, Rafael... View Details
Keywords: Martha Lagace
- August 2007 (Revised February 2013)
- Teaching Note
Oprah Winfrey (TN)
By: Nancy F. Koehn, Marya Besharov, Katherine Miller and Nora Khan
Steven Spielberg
Spielberg is a prolific director and producer who greatly influenced the manner in which films are created, marketed, and distributed over the last few decades of the twentieth century. Noted for his... View Details
Keywords: Entertainment & Broadcast Media
Robert L. Johnson
Johnson created the first and only cable television station with programming for and about black Americans. Though he struggled to gain a subscriber base in the early eighties, Johnson persevered View Details
Keywords: Entertainment & Broadcast Media
David J. Stern
Stern led the transformation of the National Basketball Association into a world class organization. He forged new labor agreements, established a model anti-drug program, and ensured the stable growth of the organization through... View Details
Keywords: Entertainment & Broadcast Media
- October 2014
- Case
MCA Matsushita (A)
By: Andrew Wasynczuk and Karen Huang
Samuel Goldwyn
Goldwyn is recognized worldwide as one of the most significant single individuals in the history of the motion picture industry. Goldwyn became Hollywood's pre-eminent independent filmmaker producing a body of work, which included 80 films. In 1947, Goldwyn made “The... View Details
Keywords: Entertainment & Broadcast Media