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  • October 1988 (Revised May 1990)
  • Case

Ford Motor Co.: The Product Warranty Program (A)

Raises powerful issues concerning product warranty policy as a strategic marketing variable. Also raises several exciting issues concerning the role of product policy in competitive battles, product line issues, interfunctional coordination issues, and some ethical... View Details
Keywords: Competition; Marketing Strategy; Insurance; Product; Policy; Manufacturing Industry; Manufacturing Industry; United States
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Menezes, Melvyn A. "Ford Motor Co.: The Product Warranty Program (A)." Harvard Business School Case 589-001, October 1988. (Revised May 1990.)
  • October 2021
  • Case

Unshrinking the Pie: Desirée Stolar's Negotiation Saga (A)

By: James K. Sebenius and Alex Green
When Desirée (“Des”) Stolar’s wool sweater shrank two sizes, the Harvard Business School student worked with classmates to develop a solution that both fixed her problem and launched Unshrinkit, a successful consumer goods company with a widely-available product for... View Details
Keywords: Bargaining; Startups; Negotiation; Contracts; Negotiation Tactics; Entrepreneurship; Business Startups; Strategy; Consumer Products Industry
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Sebenius, James K., and Alex Green. "Unshrinking the Pie: Desirée Stolar's Negotiation Saga (A)." Harvard Business School Case 922-012, October 2021.

    Nitin Nohria

    Nitin Nohria served as the tenth dean of Harvard Business School from 2010-2020. He previously served as co-chair of the Leadership Initiative, Senior Associate Dean of Faculty Development, and Head of the Organizational Behavior unit.

    As Dean, building on... View Details

    Keywords: accounting industry; accounting industry; accounting industry; accounting industry; accounting industry; accounting industry; accounting industry; accounting industry; accounting industry; accounting industry; accounting industry; accounting industry; accounting industry; accounting industry; accounting industry; accounting industry; accounting industry; accounting industry; accounting industry; accounting industry; accounting industry
    • 2008
    • Working Paper

    Resolving Information Asymmetries in Markets: The Role of Certified Management Programs

    By: Michael W. Toffel
    Firms and regulators are increasingly relying on voluntary mechanisms to signal and infer quality of difficult-to-observe management practices. Prior evaluations of voluntary management programs have focused on those that lack verification mechanisms and have found... View Details
    Keywords: Management Practices and Processes; Information; Standards; Performance Improvement; Programs; Environmental Sustainability; Manufacturing Industry; United States
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    Toffel, Michael W. "Resolving Information Asymmetries in Markets: The Role of Certified Management Programs." Harvard Business School Working Paper, No. 07-023, December 2008. (October 2006.)
    • April 1997 (Revised May 1997)
    • Case

    Mercer Management Consulting's "Grow to Be Great" (A): The Growth Initiative

    By: Dorothy A. Leonard and Carin-Isabel Knoop
    In late 1994, James Down, member of Mercer's Executive Committee, has to decide whether or not he should push ahead with the writing and publication of a book on growth--at a time when the more successful business publications focus on reengineering and cost cutting.... View Details
    Keywords: Technological Innovation; Organizational Culture; Business Growth and Maturation; Knowledge Management; Product Development; Information Publishing; Books; Consulting Industry; Consulting Industry
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    Leonard, Dorothy A., and Carin-Isabel Knoop. Mercer Management Consulting's "Grow to Be Great" (A): The Growth Initiative. Harvard Business School Case 697-084, April 1997. (Revised May 1997.)
    • January 2013 (Revised January 2015)
    • Case

    FX Risk Hedging at EADS

    By: W. Carl Kester, Vincent Dessain and Karol Misztal
    In 2008, EADS, the European aerospace group that owns Airbus, was faced with the decision of how best to hedge a large and growing mismatch between its dollar revenues and its euro manufacturing costs. Specifically, the company needed to decide if it would continue... View Details
    Keywords: Derivatives; Foreign Exchange; Options; Forward Contract; Aerospace; Europe; Risk Management; Futures and Commodity Futures; Aerospace Industry; Europe
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    Kester, W. Carl, Vincent Dessain, and Karol Misztal. "FX Risk Hedging at EADS." Harvard Business School Case 213-080, January 2013. (Revised January 2015.)
    • 2012
    • Working Paper

    Learning by Supplying

    By: Juan Alcacer and Joanne Oxley
    Learning processes lie at the heart of our understanding of how firms build capabilities to generate and sustain competitive advantage: learning by doing, learning by exporting, learning from competitors, users, and alliance partners. In this paper we focus attention... View Details
    Keywords: Learning; Supply Chain; Competitive Advantage; Mobile and Wireless Technology; Competency and Skills; Relationships; Telecommunications Industry
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    Alcacer, Juan, and Joanne Oxley. "Learning by Supplying." Harvard Business School Working Paper, No. 12-093, April 2012.
    • May 1994 (Revised August 1994)
    • Case

    Motorola-Penang

    By: Shoshana Zuboff and Janis Lee Gogan
    S.K. Ko managed Motorola's Penang, Malaysia factory, producing telecommunications components and equipment. As a female manager of a multi-ethnic and labor-intensive plant in Asia, Ko faced a number of challenges. She had already promoted quality circles and quality... View Details
    Keywords: Factories, Labs, and Plants; Transformation; Decision Making; Ethnicity; Gender; Training; Leading Change; Management Analysis, Tools, and Techniques; Problems and Challenges; Technology Industry; Malaysia
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    Zuboff, Shoshana, and Janis Lee Gogan. "Motorola-Penang." Harvard Business School Case 494-135, May 1994. (Revised August 1994.)
    • 01 Feb 1999
    • News

    Too Much of a Good Thing?

    manufacturing industries has been identified by some observers as a key factor in the current economic crisis in that region, a collapse that has been called the greatest threat to the world's economic... View Details
    Keywords: Garry Emmons
    • March 2018
    • Teaching Note

    ISRO: Explore Space or Exploit CubeSats?

    By: Prithwiraj Choudhury
    ISRO, India’s space agency, established to address domestic challenges with space technology, is one of the six largest space agencies in the world. Through its 59 missions, ISRO has launched numerous satellites for communication, disaster management, navigation,... View Details
    Keywords: Strategic Planning; Decision Choices and Conditions; Operations; Management; Aerospace Industry; India
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    Choudhury, Prithwiraj. "ISRO: Explore Space or Exploit CubeSats?" Harvard Business School Teaching Note 618-049, March 2018.
    • January 2006 (Revised April 2007)
    • Case

    General Electric Healthcare, 2006

    By: Tarun Khanna and Elizabeth Raabe
    In January 2006, Joe Hogan, head of General Electric (GE) Healthcare Technologies, prepared to step into William Castell's shoes as CEO of GE Healthcare, the world's leading manufacturer of diagnostic imaging equipment. In 2004, former CEO Jeff Immelt acquired Amersham... View Details
    Keywords: Corporate Entrepreneurship; Cost vs Benefits; Growth and Development Strategy; Mergers and Acquisitions; Machinery and Machining; Global Range; Multinational Firms and Management; Product Design; Technological Innovation; Expansion; Value Creation; Business Subsidiaries; Health Industry; Health Industry
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    Khanna, Tarun, and Elizabeth Raabe. "General Electric Healthcare, 2006." Harvard Business School Case 706-478, January 2006. (Revised April 2007.)
    • April 2025
    • Case

    The CHIPS Program Office (Abridged)

    By: Mitch Weiss and Sebastian Negron-Reichard
    In February 2023, U.S. Commerce Secretary Gina Raimondo weighed signing off on a Notice of Funding Opportunity (“NOFO”) with at least one unconventional provision: a pre-application (“pre-app”) to the actual application for parts of $39 billion in direct semiconductor... View Details
    Keywords: Entrepreneurship; Public Sector; Government Administration; Government Legislation; Motivation and Incentives; Semiconductor Industry; Semiconductor Industry; United States
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    Weiss, Mitch, and Sebastian Negron-Reichard. "The CHIPS Program Office (Abridged)." Harvard Business School Case 825-192, April 2025.
    • March 2014 (Revised November 2020)
    • Case

    The Novartis Malaria Initiative

    By: Michael Chu, Vincent Marie Dessain and Emilie Billaud
    The Novartis Malaria Initiative was designed, as a result of a precedent–setting agreement with the World Health Organization in 2001, to provide a breakthrough treatment for malaria—"at no profit"—for public health systems. What had begun as an exemplary act of... View Details
    Keywords: Health Care and Treatment; Product Marketing; Corporate Social Responsibility and Impact; Social Enterprise; Pharmaceutical Industry; Switzerland; Africa; Nigeria
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    Chu, Michael, Vincent Marie Dessain, and Emilie Billaud. "The Novartis Malaria Initiative." Harvard Business School Case 314-103, March 2014. (Revised November 2020.)
    • March 2002 (Revised January 2003)
    • Case

    Microsoft: Positioning the Tablet PC

    By: Youngme E. Moon and Christina L. Darwall
    Microsoft is preparing for the launch of the Tablet PC, which allows users to use a pen (stylus) to run Windows and Windows applications, annotate documents, and create handwritten documents for later reference or even conversion to text. Microsoft's original equipment... View Details
    Keywords: Technological Innovation; Product Positioning; Market Entry and Exit; Information Infrastructure; Applications and Software; Computer Industry
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    Moon, Youngme E., and Christina L. Darwall. "Microsoft: Positioning the Tablet PC." Harvard Business School Case 502-051, March 2002. (Revised January 2003.)
    • April 1998
    • Case

    Jim Sharpe: Extrusion Technology, Inc. (C)

    By: H. Kent Bowen and Barbara Feinberg
    Jim Sharpe, president of Extrusion Technology, describes the first five years at the aluminum extrusion company he purchased. He begins with day one as he introduced himself to the employees in 1987 and assured them of the company's continuity. Over the next two years,... View Details
    Keywords: Acquisition; Forecasting and Prediction; Cost Management; Profit; Innovation Strategy; Marketing Strategy; Problems and Challenges; Business and Stakeholder Relations; Mining Industry
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    Bowen, H. Kent, and Barbara Feinberg. "Jim Sharpe: Extrusion Technology, Inc. (C)." Harvard Business School Case 698-096, April 1998.
    • April 2008 (Revised May 2012)
    • Case

    Ti-Tech (A)

    By: Benson P. Shapiro, John T. Gourville and Craig E. Cline
    This case concerns the selection and scheduling of orders by a small industrial titanium fabricator that recently has been plagued by poor deliveries and a lack of capacity. At the time of the case, Ti-Tech must decide which of four orders to accept, with capacity... View Details
    Keywords: Decision Choices and Conditions; Metals and Minerals; Order Taking and Fulfillment; Supply Chain Management; Performance Capacity; Industrial Products Industry; Industrial Products Industry
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    Shapiro, Benson P., John T. Gourville, and Craig E. Cline. "Ti-Tech (A)." Harvard Business School Case 508-095, April 2008. (Revised May 2012.)
    • 05 Apr 2010
    • Research & Ideas

    HBS Cases: iPads, Kindles, and the Close of a Chapter in Book Publishing

    cooperation with Amazon? Are there other strategic partners to consider? As the largest publisher in the world, should Random House take a stand on e-book pricing and royalty rates? Finally, if the entire structure of the book publishing View Details
    Keywords: by Julia Hanna; Information; Publishing; Entertainment & Recreation
    • August 2015 (Revised June 2021)
    • Case

    Amazon.com, 2021

    By: John R. Wells, Benjamin Weinstock, Gabriel Ellsworth and Galen Danskin
    In February 2021, Amazon announced 2020 operating profits of $22,899 million, up from $2,233 million in 2015, on sales of $386 billion, up from $107 billion five years earlier (see Exhibit 1). The shareholders expressed their satisfaction (see Exhibit 2), but not all... View Details
    Keywords: Strategic Analysis; Retail; E-commerce; Amazon; Internet; Amazon.com; AmazonFresh; Jeff Bezos; Cloud Computing; Marketplaces; Streaming; E-reader Market; Digital Media; Mobile App; Online Retail; Shipping; Database; Tablet; Kindle; Kindle Fire; Smartphone; Delivery; Digital Platforms; Competition; Internet and the Web; Corporate Strategy; Digital Marketing; Business Growth and Maturation; Business Model; Business Organization; For-Profit Firms; Film Entertainment; Games, Gaming, and Gambling; Music Entertainment; Television Entertainment; Profit; Revenue; Global Strategy; Multinational Firms and Management; Taxation; Business History; Human Resources; Resignation and Termination; Books; Human Capital; Working Conditions; Business or Company Management; Goals and Objectives; Growth and Development Strategy; Growth Management; Management Practices and Processes; Industry Growth; Industry Structures; Media; Distribution; Distribution Channels; Order Taking and Fulfillment; Infrastructure; Logistics; Product Development; Supply Chain; Supply Chain Management; Organizational Culture; Public Ownership; Work-Life Balance; Problems and Challenges; Labor and Management Relations; Strategy; Adaptation; Business Strategy; Competitive Strategy; Diversification; Expansion; Integration; Horizontal Integration; Vertical Integration; Information Infrastructure; Information Technology; Mobile and Wireless Technology; Price; Applications and Software; Marketing; Marketing Strategy; Working Capital; Customer Focus and Relationships; Customer Value and Value Chain; Retail Industry; Retail Industry; Retail Industry; Retail Industry; Retail Industry; Retail Industry; Retail Industry; Retail Industry; Retail Industry; Retail Industry; Retail Industry; Retail Industry; Retail Industry; Retail Industry; United States; Washington (state, US); Seattle
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    Wells, John R., Benjamin Weinstock, Gabriel Ellsworth, and Galen Danskin. "Amazon.com, 2021." Harvard Business School Case 716-402, August 2015. (Revised June 2021.)
    • 09 Jan 2024
    • Research & Ideas

    Could Clean Hydrogen Become Affordable at Scale by 2030?

    Hydrogen is poised to move from the sidelines of global clean energy as the industry learns to produce it more efficiently and at lower cost, according to newly published research led by Gunther Glenk, a climate fellow with Harvard Business School's Institute for the... View Details
    Keywords: by Desmond Dodd; Energy; Green Technology
    • April 2017
    • Supplement

    Imprimis (D)

    By: Ramon Casadesus-Masanell, Karen Elterman and Marc Appel
    This case is a supplement to Imprimis (A, B, & C). It describes Imprimis’s 2015 decision to develop a $1 per pill compounded alternative to Daraprim, the branded drug that had recently undergone an extreme price hike, raising its price to $750 per pill. Imprimis also... View Details
    Keywords: Decision Choices and Conditions; Growth and Development Strategy; Pharmaceutical Industry; United States
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    Casadesus-Masanell, Ramon, Karen Elterman, and Marc Appel. "Imprimis (D)." Harvard Business School Supplement 717-498, April 2017.
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