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- All HBS Web
(2,603)
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- 19 Jul 2004
- Research & Ideas
Your Customers: Use Them or Lose Them
working in a spectacular way is the cell phone industry. It sees the customer as an adversary, [asking the customer to sign] contracts for the next fifty years so they don't have to take care of you. It's like they don't trust themselves to deliver good service. For... View Details
Keywords: by Martha Lagace
- 04 Mar 2002
- Research & Ideas
Don’t Lose Money With Customers
"The lesson here," says Narayandas, "is that relationships can succeed, even if they are asymmetrical to begin with, provided that companies manage them for mutual long-term gain." A second study, undertaken with... View Details
Keywords: by Peter K. Jacobs
- 25 Sep 2000
- Research & Ideas
Cyber-Marketing: Scouting the Digital Communications Frontier
environment in which to grow. Participants also discover that the technological development of the medium itself continues to outrun the capacity of its audience to adapt. Profitable long-term marketing in the new economy is unlikely to... View Details
Keywords: by Peter K. Jacobs
- 16 Jul 2013
- First Look
First Look: July 16
dynamic, long-term impacts of bundling on demand. The primary explanation for the profitability of bundling relies on homogenization of consumer valuations for the bundle, allowing the firm to extract more surplus. We find bundling can be... View Details
Keywords: Anna Secino
- 22 Jan 2019
- First Look
New Research and Ideas, January 22, 2019
these dynamics—and the feasibility of improving them—to get a more realistic picture of its long-term prospects. Publisher's link: https://www.hbs.edu/faculty/Pages/item.aspx?num=55510 Financial Development and Technology Diffusion By:... View Details
Keywords: Dina Gerdeman
- 26 Jul 2010
- Research & Ideas
Yes, You Can Raise Prices in a Downturn
a principle that behavioral economists now emphasize: the importance of salient feedback in affecting customer choice, especially when long-term costs of a purchase (health care, trucks) or one's behavior (eating, driving habits) are... View Details
- 03 Mar 2008
- First Look
First Look: March 4, 2008
the model, we find that (i) the supply of long- relative to short-term bonds is positively related to the term spread, (ii) supply predicts positively long-term bonds' excess returns even after controlling for the term spread and the... View Details
Keywords: Martha Lagace
- 30 Mar 2020
- Research & Ideas
Readers Ask: I Need Tips for Working at Home
flexibility in this timeframe and might start demanding flexible work as a long-term solution. Doesn’t making employees work remotely save on utility expenditures? Choudhury: If companies allow workers to live anywhere, they might save... View Details
Keywords: by Kristen Senz
- 22 Jun 2021
- Research & Ideas
The COVID-19 Mutiny: When Teams Leave and Take Their Clients
conditions will not last. The economic and social fallout from the COVID-19 pandemic will extend for years. The “K-shaped” recovery in the US has insulated professional classes but created financial insecurity on the lower rungs that could hurt spending and,... View Details
- 05 Dec 2017
- First Look
First Look at New Research and Ideas, December 5, 2017
methodologies such as machine learning. We highlight the importance of distinguishing between which customers are at risk and which should be targeted—as they are not necessarily the same customers. We identify trade-offs between reactive and proactive retention... View Details
Keywords: Sean Silverthorne
- 08 Jul 2014
- First Look
First Look: July 8
Nike's corporate responsibility committee is to provide support for innovation. More and more companies recognize the importance of corporate responsibility to their long-term success-and yet the matter gets short shrift in most... View Details
Keywords: Carmen Nobel
- 18 Feb 2014
- First Look
First Look: February 18
change their companies' values, build healthier relationships with investors, revamp incentive systems to create long-term value, and develop stronger succession plans. Publisher's link:... View Details
Keywords: Sean Silverthorne
- 11 Jan 2011
- First Look
First Look: Jan. 11
financial performance, they overlook the greatest unmet needs in the market as well as broader influences on their long-term success. Why else would companies ignore the well-being of their customers, the depletion of natural resources... View Details
Keywords: Sean Silverthorne
- 17 Aug 2010
- First Look
First Look: August 17
the fiscal quarter end when they have greater incentive to boost earnings. Our results confirm managers' stated willingness to sacrifice long-term value in order to smooth earnings (Graham, Harvey, and Rajgopal, 2005) and their stated... View Details
Keywords: Martha Lagace
- 30 Jun 2020
- Book
Capitalism Is More at Risk Than Ever
economic uncertainty of the time and emphasizing the importance of focusing on creating long-term value. The stock immediately lost 8 percent of its value, but Polman saw no other way out of the dilemma between catering to short-term... View Details
Keywords: by Martha Lagace
- 23 Dec 2002
- Research & Ideas
Partnering and the Balanced Scorecard
identified several important customers, however, who actually preferred suppliers capable of establishing a long-term relationship based on value added, rather than offering the lowest price on individual projects. Rockwater decided to... View Details
Keywords: by Robert S. Kaplan & David P. Norton
- 14 Nov 2019
- Book
Lifting the Lid on Turkey's Hidden Business History
municipal levels. Still, there is strong empirical evidence that Turkey has a long-term and growing problem of corruption. Corruption, bribery, and political interference prevail in the award of public contracts. Perhaps controversially,... View Details
Keywords: by Sean Silverthorne
- 24 Oct 2017
- First Look
First Look at New Research and Ideas, October 24, 2017
only find the right business model to launch such a happiness movement. Purchase this case: https://cb.hbsp.harvard.edu/cbmp/product/418019-PDF-ENG Harvard Business School Case 718-422 Tempur Sealy International (A) This case explores the View Details
Keywords: Sean Silverthorne
- 10 Mar 2015
- First Look
First Look: March 10
Case 715-022 HEINEKEN-Brewing a Better World The Dutch company HEINEKEN, one of the leading global brewers known for its brands like Heineken, Amstel, and Desperados and for its award-winning marketing campaigns, seeks to closely integrate its View Details
Keywords: Carmen Nobel
- 07 Feb 2007
- Research & Ideas
Dividends from Schumpeter’s Noble Failure
material as an account of recent economic trends.17 The third book would have consolidated and elaborated the splendid passages on the long-term evolution of business. In that form, the book would have been a successful marriage of... View Details
Keywords: by Thomas K. McCraw