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  • Article

Towards a Bill of Rights for Online Advertisers

By: Benjamin Edelman
Online advertising presents remarkable efficiencies—better targeting, improved measurement and greater return on investment. Yet there are challenges, particularly when networks of intermediaries place ads through convoluted relationships, and all the more so when... View Details
Keywords: Online Advertising; Rights; Measurement and Metrics; Investment Return; Negotiation; Networks; Problems and Challenges; Performance Efficiency; Law; Advertising Industry
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  • 13 Apr 2009
  • Research & Ideas

Kind of Blue: Pushing Boundaries with Miles Davis

What." Since 2009 marks the 50th anniversary of the release of Kind of Blue, it's a good time to ask: How did he do it? One View Details
Keywords: by Martha Lagace; Music
  • 01 Sep 2016
  • News

The Taxi Wars of Jakarta

Jakarta has a reputation as an impenetrable place. Viewed from atop one of the many business hotels in the center of the city, the Indonesian capital is a sea View Details
Keywords: Jeffrey Hutton; Illustrations by Josh Cochran
  • December 2020
  • Supplement

France Télécom (B): A Wave of Staff Suicides

By: Cynthia A. Montgomery and Ashley V. Whillans
In the B case we learn that at least 19 France Telecom employees took their own lives between 2006 and 2009, 12 others attempted suicide, and eight suffered from serious depression for reasons reportedly related to work. Some of these deaths occurred in public places,... View Details
Keywords: Mental Health; Change; Crime and Corruption; Ethics; Health; Human Capital; Human Resources; Labor and Management Relations; Labor Unions; Law; Social Psychology; Strategy; Leadership Style; Organizations; Problems and Challenges; Relationships; Crisis Management; Employees; Well-being; Telecommunications Industry; Europe; European Union
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  • 27 Apr 2022
  • News

Following the Flow of Aid

and support for these third-country nationals, who might not otherwise connect with services. McKenna also extended her visit to include Iraq and Lebanon, where food prices are hitting record highs as a result View Details
Keywords: Social Assistance; Health, Social Assistance
  • 11 Mar 2009
  • HBS Case

The Energy Politics of Russia vs. Ukraine

post-Soviet era, could be a cruel and dangerous troublemaker. With about one-quarter of the world's reserves of natural gas, Russia was judged to be using its energy resources to beat up View Details
Keywords: by Garry Emmons; Energy; Utilities
  • June 2008
  • Journal Article

Strategic Alliances: Bridges Between 'Islands of Conscious Power'

By: George P. Baker, Robert Gibbons and Kevin J. Murphy
Strategic alliances range from unstructured collaborations, through consortia and joint ventures that superimpose new governance structures on existing firms, to transactions that restructure firm boundaries and asset ownership. In this paper, we draw on detailed... View Details
Keywords: Governance; Contracts; Agreements and Arrangements; Alliances; Strategy; Theory
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  • October 2007
  • Article

The Effectiveness of Pre-Release Advertising for Motion Pictures: An Empirical Investigation Using a Simulated Market

By: Anita Elberse and Bharat N. Anand
One of the most visible and publicized trends in the movie industry is the escalation in movie advertising expenditures over time. Yet, the returns to movie advertising are poorly understood. The main reason is that disentangling the causal effect of advertising on... View Details
Keywords: Advertising; Stocks; Investment Return; Price; Revenue; Quality; Mathematical Methods; Motion Pictures and Video Industry
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  • 09 Nov 2022
  • News

Part Ownership of a Dream

Terry Finley (OPM 45, 2014) has been in the winner’s circle of more than a few race tracks. Founder and CEO of West Point Thoroughbreds, Finley even won the 2017 Kentucky Derby with his partial ownership... View Details
Keywords: horse racing; entpreneurship; leadership; finance; investing; Performing Arts, Spectator Sports, and Related Industries; Arts, Entertainment
  • 18 Oct 2013
  • Working Paper Summaries

Monetary Policy Drivers of Bond and Equity Risks

Keywords: by John Y. Campbell, Carolin E. Pflueger & Luis M. Viceira
  • Web

Levels of Government - Institute For Strategy And Competitiveness

where many countries fail and pay the price in terms of lower competitiveness and prosperity Geographic & Governmental Influences on Productivity State Example View Details
  • 2014
  • Working Paper

The Contaminating Effects of Building Instrumental Ties: How Networking Can Make Us Feel Dirty

By: Tiziana Casciaro, Francesca Gino and Maryam Kouchaki
To create social ties to support their professional or personal goals, people actively engage in instrumental networking. Drawing from moral psychology research, we posit that this intentional behavior has unintended consequences for an individual's morality. Unlike... View Details
Keywords: Networking; Morality; Dirtiness; Power; Networks; Moral Sensibility; Personal Development and Career; Power and Influence
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  • 01 Jun 2003
  • News

Portraits from the Class of 2003

Srivatsa Krishna "I believe my life will have value only if it can add value to the lives of others." Currently: on sabbatical from the Indian Administrative Service, India's elite top management civil... View Details
Keywords: Administration of Economic Programs; Administration of Economic Programs
  • 26 Oct 2017
  • Research Event

In an Era of 'Fake News,' What is the Future of Advertising and Publishing?

A year ago, discussions of the business of digital media may have focused on the plateauing ebook market or the diminishing pay for content providers. But after the 2016... View Details
Keywords: by Jen Deaderick; Media & Broadcasting; Journalism & News
  • February 2010 (Revised June 2012)
  • Case

"Plugging In" the Consumer: The Adoption of Electrically Powered Vehicles in the U.S.

By: Elie Ofek and Polly Ribatt
How will U.S. consumers respond to the proliferation of alternative-fuel vehicles, such as cars powered partially or completely by electricity, in the coming decade? After a century in which fossil fuel-powered vehicles dominated the market, it appeared consumers would... View Details
Keywords: Energy Sources; Policy; Marketing; Demand and Consumers; Business and Government Relations; Natural Environment; Pollutants; Adoption; Auto Industry; United States
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  • 01 Dec 2004
  • News

The Future of Stem Cells

stem-cell R&D will almost certainly fade,” explains HBS professor Debora Spar, “because determined would-be buyers and sellers will eventually constitute a market of their own, either by circumventing the View Details
Keywords: Garry Emmons
  • 16 Apr 2012
  • Research & Ideas

The Inner Workings of Corporate Headquarters

Physicists tell us entropy is the natural state of the world, and that law seems especially true in today's multidivisional company. "When you create organizational subunits View Details
Keywords: by Michael Blanding
  • November 2006 (Revised March 2007)
  • Case

Goodyear and the Threat of Government Tire Grading

By: Felix Oberholzer-Gee, Dennis A. Yao and Elizabeth Raabe
In the spring of 1977, Goodyear CEO Charles J. Pilliod Jr. was looking at an internal report on government and legal events relevant to the tire industry. Two items caught his attention. First, he noticed that an industry suit to block the government's proposed system... View Details
Keywords: Competitive Advantage; Lawsuits and Litigation; Auto Industry; Rubber Industry; United States
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  • 20 Aug 2001
  • Research & Ideas

Making an Ally of Uncle Sam

levels, will affect structural conditions." 2 Porter integrated the impact of government into strategy development by focusing on how it affected his "five-forces" analysis View Details
Keywords: by Michael Watkins, Mickey Edwards & Usha Thakrar
  • 24 Mar 2009
  • Working Paper Summaries

Securing Jobs or the New Protectionism? Taxing the Overseas Activities of Multinational Firms

Keywords: by Mihir A. Desai