Publications

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Our Curriculum - Business History

increasingly industrial, urban, and technologically advanced. The course covers changes in the strategy and structure of institutions, especially corporations, and shifts in the nature of competition between businesses. The development of... View Details

Web

Finance Awards & Honors - Faculty & Research

Pricing: Theory, Estimation and Applications.” 2022 Lauren H. Cohen : Winner of the 2022 First Prize in the Chicago Quantitative Alliance Academic Paper Competition for "Hidden Alpha" with Manuel Ammann, Alexander Cochardt, and Stephan... View Details

31 Jul 2023
News

Striving for Imperfection

damage the environment and maybe even better, we’ve shared that innovation across the industry. So that’s another kind of turning strategy on its head. If you care about bigger objectives than just profit, maybe you actually share some of... View Details

Keywords: Management of Companies and Enterprises; Management

28 Apr 2009
First Look

First Look: April 28, 2009

are discussed. Download the paper: http://www.hbs.edu/research/pdf/08-080.pdf Turning Waste into By-Product (revised) Author:Deishin Lee Abstract We determine, in a competitive setting, the optimal operating regimes for a firm that... View Details

Keywords: Martha Lagace

21 Apr 2009
First Look

First Look: April 21, 2009

consumption fluctuations faced by individuals, households, and firms. Yet much of this promise remains unrealized. In this paper, we study the adoption of an innovative rainfall insurance product designed to compensate low-income Indian... View Details

Keywords: Martha Lagace

Web

Judging Criteria - Alumni

New Venture Competition Judging Criteria 22ms NVC region leads and club selection committees, Rock Center for Entrepreneurship, and appointed regional & global judges will evaluate application entries. The following criteria will be used... View Details

09 Feb 2010
First Look

First Look: Feb. 9

function while others are only peripheral. The dynamics of how such "core-periphery" structures evolve and become embedded in a firm's innovation routines has been shown to be a major factor in predicting survival, especially in... View Details

Keywords: Martha Lagace

26 Mar 2019
First Look

New Research and Ideas, March 26, 2019

antitakeovers experience a reduced takeover likelihood. Cross-sectional tests indicate that firms with higher innovative activity increase antitakeovers more after IDD, and those that do, experience greater ex-post View Details

Keywords: Dina Gerdeman

17 Aug 2009
Research & Ideas

Quantifying the Economic Impact of the Internet

in social networks and online communities as a source of support. And 19 percent of all U.S. marriages are now the result of bride and groom meeting via the Internet. When regulators start trying to constrain the Internet, let's be aware of its enormous and... View Details

Keywords: by John Quelch; Advertising; Publishing

08 Aug 2005
Research & Ideas

Decision Rights: Who Gives the Green Light?

sure to involve all the key stakeholders. To address these concerns, GM's Pudar employs an innovative approach to consensus building. Prior to making major decisions about a new initiative, he says, "I meet individually with each... View Details

Keywords: by Peter Jacobs

November 2022
Case

The Battle Among Channels for Marketing Pharmaceuticals: UpScript, Pharmacy Benefit Managers, and Direct-to-Consumer Sales

By: Regina E. Herzlinger and Tiffany Farrell

Can an online, direct-to-consumer pharmacy both improve the quality and speed of care for patients who need branded drugs and stabilize profits for pharmaceutical manufacturers? UpScript, after years spent achieving legal and regulatory compliance and simultaneous... View Details

Keywords: DTC; Internet and the Web; Marketing Channels; Customer Value and Value Chain; Governing Rules, Regulations, and Reforms; Competitive Strategy; Service Delivery; Growth and Development Strategy; Pharmaceutical Industry; Health Industry; Retail Industry

March 2019 (Revised May 2019)
Case

Philips Lighting: Light-as-a-Service

By: Mark R. Kramer, Thijs Geradts and Bhanuteja Nadella

As LEDs with a 25-year lifespan replace incandescent lightbulbs, Philips Lighting faced major disruption and began to explore a new shared value business model of selling light as a service. Although it offers better profit margins and a reduced environmental... View Details

Keywords: Disruptive Innovation; Business Model; Organizational Change and Adaptation; Competitive Strategy

April 2022
Case

Mastercard: Creating a World Beyond Cash

By: Sunil Gupta, Linda A. Hill, Julia Kelley and Emily Tedards

In late 2021, Mastercard CEO Michael Miebach and Chairman and former CEO Ajaypal “Ajay” Banga considered how Mastercard could best position itself for continued success in the years to come. Since Mastercard’s initial public offering in 2006, the company had grown and... View Details

01 Jun 2024
News

Competing in the Age of AI

Above: Karim Lakhani discussed GenAI with alumni during his presentation at When Professor Karim Lakhani leads discussions about generative artificial intelligence (GenAI), he often begins by asking audience members to stand if they’ve used an AI tool like ChatGPT or... View Details

Keywords: April White

March 2024 (Revised April 2024)
Case

Coursera's Foray into GenAI

By: Suraj Srinivasan, Michael Parzen and Radhika Kak

In early 2023, Maggioncalda, CEO of US EdTech firm Coursera, launched Project Genesis to develop a strategy for incorporating GenAI capabilities into the firm's offerings, asking his teams to focus on value to the firm and cost of implementation. The team identified... View Details

Keywords: Business Model; AI and Machine Learning; Brands and Branding; Business Strategy; Competitive Advantage; Technological Innovation; Education Industry; Technology Industry; United States