Publications

Roberto Verganti is in the Technology and Operations Management Unit at Harvard Business School. He teaches Design Theory and Practice for the double degree program MS/MBA conducted jointly by the Harvard Business School and the... View Details

Keywords: automotive; computer; consumer products; electronics; fashion; food; furniture; high technology; home appliances; industrial goods; pharmaceuticals; semiconductor; software; telecommunications; textiles

Program

Owner/President Management

Summary Building, leading, and growing a successful business can be an all-consuming challenge that leaves little time to focus on leadership and personal growth. But as your business challenges expand, so... View Details

2011
Book

I Moved Your Cheese: For Those Who Refuse to Live as Mice in Someone Else's Maze

By: Deepak Malhotra

Now a Wall Street Journal Best-seller! If you were a mouse trapped in a maze and someone kept moving the cheese, what would you do? Over a decade ago, the best-selling business fable Who Moved My Cheese? offered its answer to the question: accept that change is... View Details

Keywords: Leadership; Success; Personal Development and Career; Problems and Challenges; Opportunities; Creativity

Find at Harvard

18 Jun 2011
News

Big Blue at 100: Still the standard for American companies

30 Mar 2023
Blog Post

Breaking Barriers and Building Community: Get to Know the HBS Women’s Student Association (WSA)

What is the WSA? The WSA, or Women’s Student Association, is a student-led organization at Harvard Business School for anyone who identifies as a woman. We’re the largest student organization on campus. What do we do? Our role is to make... View Details

March 2004 (Revised April 2004)
Case

Transforming Mitsubishi Corporation, 2004

By: Michael Y. Yoshino and Haruki Umezawa

A leading Japanese general trading company with an extensive global presence is in the process of transformation. For some time, in response to the rapidly changing business environment, the company has made serious efforts to transform itself from an organization... View Details

Keywords: Business or Company Management; Transformation; Change Management; Problems and Challenges; Diversification; Strategy; Organizational Change and Adaptation; Globalized Firms and Management

26 Jun 2023
Research & Ideas

Want to Leave a Lasting Impression on Customers? Don't Forget the (Proverbial) Fireworks

the day, huddling with family in the Florida twilight as brilliant fireworks light up the sky above Cinderella’s castle. Disney clearly knows a thing or two about creating memorable moments, says Julian De Freitas, assistant professor at Harvard View Details

Keywords: by Michael Blanding; Entertainment & Recreation

March 2016
Case

M-Pesa: Financial Inclusion in Kenya

By: Rajiv Lal, Lisa Cox and Sarah McAra

M-Pesa, a mobile money transfer service launched in 2007 in Kenya by telecommunications company Safaricom, allowed people to send money via mobile messaging to contacts, such as friends and family, or even to pay for goods and services, such as groceries or a taxi... View Details

Keywords: Mobile Money Transfer; Market Transactions; Emerging Markets; Developing Countries and Economies; Mobile and Wireless Technology; Telecommunications Industry; Kenya

30 Apr 2024
Book

When Managers Set Unrealistic Expectations, Employees Cut Ethical Corners

In the 1990s, when Harvard Business School Professor Lynn S. Paine was researching and writing about examples of corporate misconduct, she hoped more businesses would take decisive action to root out fraud... View Details

Keywords: by Dina Gerdeman

Alexandra C. Feldberg

Alexandra (Allie) Feldberg is an Assistant Professor of Business Administration in the Organizational Behavior Unit at Harvard Business School.

Professor Feldberg uses qualitative and quantitative methods to examine intersections between gender,... View Details

August 2013 (Revised November 2013)
Case

Ford vs. GM: The Evolution of Mass Production (A)

By: Willy Shih

This case explores the very different paths taken by the Ford Motor Company and the General Motors Corporation in the first three decades of the twentieth century. Henry Ford's Model T was a car for the masses. After considerable experimentation, Ford Motor... View Details

Keywords: Innovation; Exploration; Dominant Design; Business Growth and Maturation; Business History; Innovation and Management; Innovation Strategy; Technological Innovation; Leading Change; Growth and Development Strategy; Product Positioning; Product Design; Product Development; Business Strategy; Corporate Strategy; Vertical Integration; Auto Industry; Manufacturing Industry; Michigan