Publications
Publications
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- All HBS Web
(4,144)
- Faculty Publications (1,381)
- March 1991 (Revised October 1994)
- Case
Coca-Cola vs. Pepsi-Cola and the Soft Drink Industry
Describes the competition between Coca-Cola and Pepsi-Cola. Provides a summary of the history of the soft drink industry prior to World War II, and over the period 1950-1990 in greater detail. Major strategic competitive moves and countermoves are described. Also... View Details
- March 1991 (Revised January 1996)
- Case
The General Mills Board and Strategic Planning
By: Jay W. Lorsch
Examines the General Mills Board of Directors' role in the General Mills joint venture with Nestle S.A. to sell cereals outside of North America. It raises the more general question of the appropriate role for the board of directors in strategy formulation. View Details
- March 1991 (Revised May 1995)
- Case
Kraft General Foods: The Merger (A)
By: David J. Collis
Describes Philip Morris' acquisitions of General Foods in 1985 and Kraft, Inc. in 1989, focusing on the integration of Kraft and General Foods that forms a $30 billion food subsidiary. Details the steps required to merge these two large companies, emphasizing the... View Details
- March 1991 (Revised April 1995)
- Case
IBP and the U.S. Meat Industry
By: David J. Collis and Nancy Donohue
IBP, the largest U.S. beef and pork processor, is facing deteriorating earnings and undertakes a fundamental strategic review in 1990. Having grown from its founding in 1961 to its current position as a low cost, innovative producer of boxed beef, and more recently... View Details
- March 1991 (Revised April 1995)
- Teaching Note
Pepsi-Cola Fountain Beverage Division: Marketing Organization, Teaching Note
- March 1991
- Teaching Note
Pepsi-Cola Fountain Beverage Division: Tea Breeze, Teaching Note
Keywords: Food and Beverage Industry
- January 1991 (Revised March 1991)
- Case
Responsible Care
By: George C. Lodge and Jeffrey F. Rayport
Describes a 1989 initiative of the Chemical Manufacturer's Association (CMA) to secure chemical industry support for and implementation of a series of codes of conduct in the field of environmental health and safety. Called "Responsible Care", the program makes... View Details
- January 1991 (Revised March 2010)
- Case
Westchester Distributing, Inc. (A)
By: Robert L. Simons and Robert Boxwell
Focuses on the three-way interaction among internal controls, employee behavior, and incentives. Salesmen are illegally providing kickbacks to customers of this beer-distribution firm. In turn, salesmen are reimbursing themselves by filing fraudulent expense reports.... View Details
- November 1990 (Revised December 1992)
- Case
SeaChick: Entrepreneurship in Aquaculture
By: Ray A. Goldberg
- October 1990 (Revised August 1991)
- Case
Peanut Butter Fantasies
By: Amar Bhide and Myra M. Hart
Addresses the interrelated challenges of marketing and finance faced by a small, struggling packaged foods company. View Details
- October 1990 (Revised May 1991)
- Case
McConnell Salmon
By: Ray A. Goldberg
Keywords: Food and Beverage Industry
- October 1990 (Revised June 1991)
- Case
SugarPol
By: Ray A. Goldberg
Keywords: Food and Beverage Industry
- October 1990 (Revised April 1991)
- Case
RU 486 (A)
Describes the factors faced by Roussel UCLAF, a French drug company, in deciding whether and how to market a controversial new drug, RU 486, which is often called "the French abortion pill." Roussel's decision involved its relations with the French government, its... View Details
- September 1990 (Revised May 1991)
- Case
George A. Hormel & Co.
By: Ray A. Goldberg
Keywords: Food and Beverage Industry
- August 1990
- Case
General Foods Corp.: Adapting to the New Electronic Media
- June 1990
- Teaching Note
Evans Food Corp. (Abridged), Teaching Note
By: James E. Austin and Tomas Otto Kohn
- June 1990 (Revised June 2004)
- Teaching Note
Nestle Alimentana S.A. -- Infant Formula (Abridged) TN
By: James E. Austin and Tomas Otto Kohn
Teaching Note for (9-590-070). View Details