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  • All HBS Web  (1,304)
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  • 12 Apr 2011
  • First Look

First Look: April 12

measured by the value of integrated production is negatively correlated with delegation. Surprisingly, absolute size of the firm is negatively related to delegation. The overall pattern of results highlights the need for a nuanced... View Details
Keywords: Sean Silverthorne
  • 31 Oct 2017
  • First Look

New Research and Ideas, October 31, 2017

developed new product categories such as organic food and wind and solar energy, which explicitly focused on sustainability. Again this process has been traced back to the nineteenth century. With the rise... View Details
Keywords: by Sean Silverthorne
  • 26 Mar 2013
  • First Look

First Look: March 26

embeddedness of the new technologies posed significant entrepreneurial challenges. The best equipped to overcome these challenges were often entrepreneurs based in minorities who held significant advantages in capital-raising and trust levels. By the interwar years,... View Details
Keywords: Sean Silverthorne
  • 01 Jun 1996
  • News

Class Acts

kitchen to a larger production facility in Vermont. Over the next few years, he and his family orchestrated the creation of an entire line of nationally distributed condiments and pasta sauces. In 1995, his natural View Details
  • 01 Jun 2009
  • News

Dispatches from the Global Classroom

observe an almost total absence of 20- to 40-year-old men and women around the village, or to experience the hard labor that falls on those left behind when it comes to simple needs like getting and preparing food — a task delegated... View Details
Keywords: Julia Hanna; Colleges, Universities, and Professional Schools; Educational Services; Social Assistance; Health, Social Assistance; Management, Scientific, and Technical Consulting Services; Professional Services
  • 01 Dec 2020
  • News

The Camel and the Unicorn

become even more popular as the COVID-19 pandemic has made both the Valley’s products and its real estate prices seem ever more impractical. But if those dire predictions come true, it might not be because of inflated valuations. It could... View Details
  • 15 Oct 2008
  • First Look

First Look: October 15, 2008

competition can impede the reputational mechanism. Download the paper: http://www.hbs.edu/research/pdf/09-051.pdf Scale without Mass: Business Process Replication and Industry Dynamics Authors:Erik Brynjolfsson, Andrew McAfee, Michael Sorell, and Feng Zhu Abstract In... View Details
Keywords: Martha Lagace
  • 01 Jun 2015
  • News

Screen Grab

Home Entertainment, the network’s DVD and digital distribution division. “The most exciting thing about this area is waking up and knowing that whatever you thought was true yesterday is not true today.” In April the company, after some deliberation, launched HBO Now,... View Details
Keywords: Julia Hanna; HBO; Netflix; Hulu; Vimeo; YouTube; Telecommunications; Information; Arts, Entertainment
  • 24 Jun 2014
  • First Look

First Look: June 24

terms shape the impact of economic shocks on trade. Analysis of transaction-level data from a U.S.-based exporter of frozen and refrigerated food products, primarily poultry, reveals broad patterns about the use of alternative financing... View Details
Keywords: Sean Silverthorne
  • 01 Dec 1996
  • News

Starting Up and Starting Over

World War II saw a massive invasion of America's own shores, with wave upon wave of returning veterans - along with their civilian countrymen - eagerly anticipating the fruits of peace and the comforts of "the good life," including consumer View Details
  • 30 Jun 2015
  • First Look

First Look: June 30, 2015

working paper: https://www.hbs.edu/faculty/Pages/item.aspx?num=49300   Cases & Course Materials Harvard Business School Case 515-095 Evans Food In April 2014, Hector Guerra (GMP 16) was discussing his company's dilemma with his living... View Details
Keywords: Carmen Nobel
  • Web

Departments | Employment

and products that: help faculty develop courses to achieve their learning objectives; provide in-depth research support from our information experts and global network; help faculty, students, staff, and alumni to access and use world... View Details
  • November 2010
  • Article

Capitalizing on the Underdog Effect

By: Anat Keinan, Neeru Paharia and Jill Avery
This article presents the results of a study that investigated the use of the underdog effect in marketing. The idea of triumphing over disadvantages by impassioned determination is said to be a powerfully positive image, which can lead consumers to choose a brand over... View Details
Keywords: Marketing; Brand Management; Brands; Brand Positioning; Competitive Positioning; Competition; Brands and Branding; Advertising Campaigns; Marketing Communications; Marketing Strategy; Consumer Products Industry; Consumer Products Industry; Consumer Products Industry; Consumer Products Industry; Consumer Products Industry; Consumer Products Industry
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Keinan, Anat, Neeru Paharia, and Jill Avery. "Capitalizing on the Underdog Effect." Harvard Business Review 88, no. 11 (November 2010): 32.
  • 01 Mar 2009
  • News

Model Patient

fatigue syndrome (CFS), which for a long time went undiagnosed; battling CFS for some ten years, she could no longer work and therefore lost her health insurance. Her prescription bills alone were $600 a month, and she sometimes had to choose between buying View Details
Keywords: Garry Emmons; Health, Social Assistance
  • May 2011
  • Article

Underdog Branding: Why Underdogs Win in Recessions

By: Neeru Paharia, Anat Keinan and Jill Avery
Underdog stories about overcoming great odds through passion and determination are particularly resonant during difficult times as they inspire us and give us hope when the outlook we face is bleak. They promise that success is still possible, a much needed message in... View Details
Keywords: Marketing; Brand Building; Brand Management; Brand Positioning; Competitive Positioning; Brands and Branding; Economics; Marketing Communications; Marketing Strategy; Advertising Campaigns; Consumer Products Industry; Consumer Products Industry; Consumer Products Industry; Consumer Products Industry; Consumer Products Industry; Consumer Products Industry
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Paharia, Neeru, Anat Keinan, and Jill Avery. "Underdog Branding: Why Underdogs Win in Recessions." European Business Review (May 2011): 53–56. (Invited Article.)
  • 21 Jun 2011
  • First Look

First Look: June 21

by Beijing is unlikely to suffice. Product Positioning in a Two-Dimensional Vertical Differentiation Model: The Role of Quality Costs Authors: Dominique Lauga and Elie Ofek Publication: Marketing Science (forthcoming) Abstract We study a... View Details
Keywords: Sean Silverthorne
  • 02 Sep 2018
  • News

Havana Rising

benefactor and main trading partner, entering what is referred to as “the Special Period,” which would last until the mid-1990s. Gas shortages led to farming and distribution disruptions, which led to food shortages. The average Cuban... View Details
Keywords: Dan Morrell; photographed by Eve North
  • 16 May 2017
  • First Look

First Look at New Ideas and Research, May 16

mathematics. Yet they often struggle to fit the profiles sought by employers. A growing number of companies, including SAP, Hewlett Packard Enterprise, and Microsoft, have reformed their HR processes in order to access neurodiverse talent—and are seeing View Details
Keywords: Re: Multiple Faculty
  • 17 Jan 2017
  • Research & Ideas

Can China Maintain Its Economic Power?

economic experiments and progress on infrastructure and food security once they put the Cultural Revolution behind them. Postwar Japan had begun to rise in the 1960s. The four Asian tigers [Hong Kong, Singapore, South Korea, Taiwan] got... View Details
Keywords: by Deborah Blagg
  • 01 Mar 2010
  • News

Sole Mates

production and exports. As a member of the entrepreneurs union and chief of its economic commission, I am quite active in the ongoing work of labor and government relations to better our economic environment. The key for us will be to... View Details
Keywords: Garry Emmons; Forestry and Logging; Agriculture; Monetary Authorities-Central Bank; Finance; Administration of Environmental Quality Programs; Government
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