Publications

April 2022
Article

National Customer Orientation: A Framework, Propositions and Agenda for Future Research

By: Ofer Mintz, Imran S. Currim and Rohit Deshpandé

Purpose: This paper aims to propose a new country-level construct, national customer orientation, to provide a benchmark for global headquartered managers’ decisions and scholars investigating cross-national research.
Design/methodology/approach: A conceptual... View Details

Keywords: International Marketing; Macro-marketing; Marketing; Financial Crisis; Customer Focus and Relationships; Economic Growth; Economic Slowdown and Stagnation

Purchase

March 2018
Article

In Pursuit of Enhanced Customer Retention Management: Review, Key Issues, and Future Directions

By: Eva Ascarza, Scott A. Neslin, Oded Netzer, Zachery Anderson, Peter S. Fader, Sunil Gupta, Bruce Hardie, Aurelie Lemmens, Barak Libai, David T. Neal, Foster Provost and Rom Schrift

In today’s turbulent business environment, customer retention presents a significant challenge for many service companies. Academics have generated a large body of research that addresses part of that challenge—with a particular focus on predicting customer churn.... View Details

Keywords: Customer Retention; Churn; Customer Relationship Management; Measurement and Metrics

08 May 2013
Research & Ideas

A Company’s Evolving View of Gender Equity

gender and work, the paper, An Outside- Inside Internalization of Shifting Gender Logics in Professional Work, identifies cycles of organizational analysis and resulting actions sparked by transformations in societal beliefs and practices from outside the organization.... View Details

Keywords: by Martha Lagace; Accounting

June 2022
Article

The Use and Misuse of Patent Data: Issues for Finance and Beyond

By: Josh Lerner and Amit Seru

Patents and citations are powerful tools for understanding innovation increasingly used in financial economics (and management research more broadly). Biases may result, however, from the interactions between the truncation of patents and citations and the changing... View Details

Keywords: Patents; Analytics and Data Science; Corporate Finance; Research

February 2010 (Revised June 2012)
Case

"Plugging In" the Consumer: The Adoption of Electrically Powered Vehicles in the U.S.

By: Elie Ofek and Polly Ribatt

How will U.S. consumers respond to the proliferation of alternative-fuel vehicles, such as cars powered partially or completely by electricity, in the coming decade? After a century in which fossil fuel-powered vehicles dominated the market, it appeared consumers would... View Details

Keywords: Energy Sources; Policy; Marketing; Demand and Consumers; Business and Government Relations; Natural Environment; Pollutants; Adoption; Auto Industry; United States

Educators

Purchase

2007
Other Unpublished Work

Round Numbers and Security Returns

By: Edward Johnson, Nicole Bastian Johnson and Devin M. Shanthikumar

We document consistent differences in daily stock returns related to round numbers. In particular, we examine returns following previous day closing prices that are just above or just below round number benchmarks. We find, for both one-digit, two-digit and three-digit... View Details

Keywords: Stocks; Investment Return; Price; Market Transactions

06 Aug 2024
Op-Ed

What the World Could Learn from America's Immigration Backlash—100 Years Ago

shares several similarities with the US labor market of the early 20th century. For example: Labor was scarce then, as it is today. Firms operating in the most dynamic sectors, such as tech and semiconductors, which, incidentally, are... View Details

Keywords: by Marco Tabellini

12 Jan 2016
First Look

January 12, 2016

the funding cutoff and find that these angel investors have a positive impact on the growth, performance, and survival of firms as well as their follow-on fundraising. The positive impact of angel financing is independent of the View Details

Keywords: Carmen Nobel

2021
Working Paper

Does Who Helps You Impact Your Behavior? Examining the Effects of Social Interactions on Knowledge Sharing in Online Communities

By: Eunkwang Seo, Frank Nagle and Sonali K. Shah

Online communities provide vibrant forums for knowledge sharing and are increasingly being used by individual users and firms to source knowledge and create and capture value. Yet, there is much to learn about how the actions of community members affect other members,... View Details

Keywords: Online Communities; Knowledge Development; Innovation; Reciprocity; Knowledge Sharing; Networks; Innovation and Invention; Interpersonal Communication

SSRN

September 2016
Article

Do Display Ads Influence Search?: Attribution and Dynamics in Online Advertising

By: Pavel Kireyev, Koen Pauwels and Sunil Gupta

As firms increasingly rely on online media to acquire consumers, marketing managers feel comfortable justifying higher online marketing spending by referring to online metrics such as click-through rate (CTR) and cost per acquisition (CPA). However, these standard... View Details

Keywords: Internet and the Web; Digital Marketing

23 May 2011
Op-Ed

Leading and Lagging Countries in Contributing to a Sustainable Society

which corporate and investor behavior is changing. We did so by analyzing data from more than 2,000 companies in 23 countries, and then ranked those countries based on the degree of integration of corporate environmental and social... View Details

Keywords: by Robert G. Eccles & George Serafeim

08 Sep 2015
First Look

September 8, 2015

complaint data for insurance agents, we find that agents working exclusively for large branded firms are more likely to be the subject of justified sales complaints, relative to smaller independent experts,... View Details

Keywords: Carmen Nobel

05 Nov 2012
Research & Ideas

What Wall Street Doesn’t Understand About International Trade

sense to do business with that country. What part of that country is the best trade partner? Who are the best contacts?" Analyzing Data Of course, immigrants most likely to aid trading decisions are those who work at the firm. But because... View Details

Keywords: by Carmen Nobel

05 Oct 2021
Cold Call Podcast

How the Clean Network Changed the Future of Global Technology Competition

Keywords: Re: Meg Rithmire

21 Sep 2007
Working Paper Summaries

Intra-Industry Foreign Direct Investment

Keywords: by Laura Alfaro & Andrew Charlton

Program

Senior Executive Leadership Program—Middle East

who can deliver value in a global context, drive new levels of innovation, and build accountable, high-performance organizations. Key Benefits The Senior Executive Leadership Program—Middle East prepares you to make the bold market moves... View Details

Article

Gross National Happiness As an Answer to the Easterlin Paradox?

By: Rafael Di Tella and Robert MacCulloch

The Easterlin Paradox refers to the fact that happiness data are typically stationary in spite of considerable increases in income. This amounts to a rejection of the hypothesis that current income is the only argument in the utility function. We find that the... View Details

Keywords: Wealth and Poverty; Happiness; Employment; Income; Mathematical Methods; Welfare