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  • September 1985 (Revised October 1988)
  • Case

NIKE in China

By: James E. Austin and Francis Aguilar
Nike is reviewing its strategy for producing shoes in China for the U.S. market. Compares the experience in China with that in other countries. View Details
Keywords: Strategy; Production; Manufacturing Industry; China; United States
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Austin, James E., and Francis Aguilar. "NIKE in China." Harvard Business School Case 386-065, September 1985. (Revised October 1988.)
  • Video

Women's Webinar

  • Research Summary

Overview

Eric's research interests include strategy, human capital, and executive compensation. His current work explores how accumulated leadership experience drives compensation outcomes among executives moving jobs across firms. View Details
  • 12 Nov 2009
  • Working Paper Summaries

Walking Through Jelly: Language Proficiency, Emotions, and Disrupted Collaboration in Global Work

Keywords: by Tsedal Neeley, Pamela J. Hinds & Catherine Durnell Cramton
  • 12 Jun 2024
  • News

The Impact of HBS Staff Affinity Groups

  • 26 Oct 2022
  • Video

It’s Fall on Campus!

  • 22 Dec 2014
  • Video

Kamen Bliznaski

  • 07 Feb 2024
  • Video

Thriving with Disabilities: A Panel on Strategies for Recruitment and Career Success

  • 17 Dec 2020
  • Video

Eva Arias

Eva Arias, President of Compañía Minera Poderosa, explains her experience as a woman and leader in mining and emphasizes the importance of diverse perspectives. View Details
  • April 2015
  • Case

Dutch Bros. Coffee: A Compelling Future

By: Joshua Margolis and Christine Snively
Travis Boersma, co-founder and President of the Dutch Bros. coffee chain, faces three operational decisions that will shape the company's growth trajectory and distinctive culture. First, should they offer a specialty coffee at a subset of their stores in one region... View Details
Keywords: Culture And Community; Service Management; Retail; Food; Managing Growth; Family Business; Small Business; Leadership; Culture; Food and Beverage Industry; Oregon
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Margolis, Joshua, and Christine Snively. "Dutch Bros. Coffee: A Compelling Future." Harvard Business School Case 415-010, April 2015.
  • 11 Aug 2003
  • Research & Ideas

Cheap, Fast, and In Control: How Tech Aids Innovation

of well-designed business experiments can address new and unknown markets. In contrast, running experiments where early product prototypes are shown to customers can address need uncertainty. Q: How should... View Details
Keywords: by Wendy Guild
  • 01 Mar 2010
  • News

Study: Companies, Employees Benefit Directly From ISO 9001

  • Video

FIELD 3 Montage video

  • October 2023 (Revised February 2024)
  • Case

Loris

By: Shunyuan Zhang, Das Narayandas, Stacy Straaberg and David Lane
In December 2022, Loris’s executive team considered their go-to-market strategy. Loris was an artificial intelligence (AI) software startup for the customer service industry with two products on the market: 1) Agent Assist which provided customer service agents (CSAs)... View Details
Keywords: Decisions; Growth and Development Strategy; Product Launch; Product Positioning; Business Strategy; Competitive Strategy; Business Startups; AI and Machine Learning; Applications and Software; Marketing Strategy; Sales; Technology Industry; United States
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Zhang, Shunyuan, Das Narayandas, Stacy Straaberg, and David Lane. "Loris." Harvard Business School Case 524-010, October 2023. (Revised February 2024.)
  • September 2007 (Revised January 2008)
  • Case

Tata Motors: The Tata Ace

By: Krishna G. Palepu and Vishnu Srinivasan
Considers the strategy and experience of Tata Motors, India's leading commercial truck maker, as it developed a new small commercial vehicle, the Tata Ace. Positioned as a replacement for the three-wheelers that predominated as small commercial vehicles in India, the... View Details
Keywords: Emerging Markets; Product Development; Product; Innovation Strategy; Business Strategy; Marketing Strategy; Auto Industry; India
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Palepu, Krishna G., and Vishnu Srinivasan. "Tata Motors: The Tata Ace." Harvard Business School Case 108-011, September 2007. (Revised January 2008.)
  • August 2019 (Revised August 2024)
  • Case

The Walt Disney Company: Theme Parks

By: Rory McDonald, Allison Mnookin and Iuliana Mogosanu
As he seeks to place the division he leads on a firm footing for the future, Tom Staggs, chairman of Walt Disney Parks and Resorts, is considering a range of investments designed either to upgrade the guest experience in the company’s existing parks or to expand access... View Details
Keywords: Entertainment; Investment; Expansion; Decision Making; Customer Satisfaction; Entertainment and Recreation Industry
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McDonald, Rory, Allison Mnookin, and Iuliana Mogosanu. "The Walt Disney Company: Theme Parks." Harvard Business School Case 620-039, August 2019. (Revised August 2024.)
  • 25 Apr 2014
  • Video

Randy Haykin - Making A Difference

  • 07 Jun 2021
  • Blog Post

The Value of the HBS Case Method – Lessons from an SVMP Participant

Growing up as a Black male from South Los Angeles, I was raised in a vibrant community surrounded by a diverse group of individuals who gave me guidance and taught me core values –such as curiosity, community, and persistence. My childhood View Details
  • 2014
  • Article

The Burden of Guilt: Heavy Backpacks, Light Snacks, and Enhanced Morality

By: M. Kouchaki, F. Gino and A. Jami
Drawing on the embodied simulation account of emotional information processing, we argue that the physical experience of weight is associated with the emotional experience of guilt and thus that weight intensifies the experience of guilt. Across four studies, we found... View Details
Keywords: Moral Sensibility; Behavior; Nutrition; Emotions; Weight
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Kouchaki, M., F. Gino, and A. Jami. "The Burden of Guilt: Heavy Backpacks, Light Snacks, and Enhanced Morality." Journal of Experimental Psychology: General 143, no. 1 (February 2014): 414–424.

    Michael T. Moynihan

    Michael Moynihan is a Lecturer of Business Administration in the Marketing Unit at Harvard Business School. Mike is currently teaching Creating Brand Value, an MBA elective course on brand strategy.  He has also served as an Executive Fellow at Harvard Business... View Details

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