Publications

September 2008
Case

Harrington Collection: Sizing Up the Active-Wear Market

By: Richard S. Tedlow and Heather Beckham

In the wake of slumping sales and sagging profit margins, a leading manufacturer and retailer of high-end women's apparel, Harrington Collection, must evaluate an opportunity to expand into the high-growth active-wear market. Sara Huey, Vice President of Strategic... View Details

Keywords: Breakeven Analysis; Product Introduction; Expansion; Consumer Behavior; Supply and Industry; Product Launch; Apparel and Accessories Industry

October 2006 (Revised October 2007)
Case

Google Advertising

By: Youngme E. Moon and David Chen

In mid-2006, Google is the number one search engine in America with 99% of its revenues deriving from its simple, text-only advertising services. It is on track to bring in roughly $9.5 billion in advertising revenue in 2006, which would place it fourth among American... View Details

Keywords: Digital Marketing; Disruptive Innovation; Media; Expansion; Internet and the Web; Advertising Industry; United States

November 2003 (Revised May 2008)
Case

Atlas Electrica: International Strategy

By: Michael E. Porter and Arturo Condo

Atlas must decide whether to acquire La Indeca, increasing its Central American presence, or to focus on larger Latin American markets where higher growth is possible. In the year 2000, Jorge Rodriguez was in charge of Atlas Electrica, the largest home appliance firm... View Details

Keywords: Acquisition; Growth and Development Strategy; Markets; Partners and Partnerships; Competition; Expansion; Latin America; Central America

February 2003 (Revised April 2003)
Case

Brioni

By: David E. Bell

Should Brioni, an internationally known, exclusive men's suit manufacturer and retailer extend its line to include women's apparel? The opportunity is to enter a much larger and profitable market. The dangers are: 1) compromising the existing image, and 2) failing to... View Details

Keywords: Brands and Branding; Segmentation; Expansion; Profit; Risk Management; Demand and Consumers; Fashion Industry

October 1998
Case

"Pathways to Independence": Welfare-to-Work at Marriott International

By: Rosabeth M. Kanter and Ellen Pruyne

In 1991 Marriott International established a program called Pathways to Independence to recruit and train people from the welfare rolls. The program graduated over 1,000 people in eight years and retained about 20% more of its participants than regular hires. Now the... View Details

Keywords: Recruitment; Retention; Training; Expansion; Quality; Poverty; Programs

Keywords: Oil; Gas

27 Oct 2014
Research & Ideas

The Coffee Economy That Bloomed Out of Nowhere

such a rich trove of information." Lurtz's research has revealed a patchwork of entrepreneurial effort that contradicted common conceptions about agriculture and commerce in that era. Much credit for the expansion of Mexican export crops... View Details

Keywords: by Carmen Nobel; Food & Beverage; Agriculture & Agribusiness

April 2002
Case

In vivo to in vitro to in silico: Coping with Tidal Waves of Data at Biogen

By: Juan Enriquez-Cabot, Gary P. Pisano and Gaye Bok

Biogen is a successful biotech company facing a critical juncture. CEO John Mullen ponders how technological changes introduced into the research function will shape larger corporate decisions. This world in which biotechnology companies operated had changed... View Details

Keywords: Change; Decisions; Product Development; Research and Development; Expansion; Technology; Biotechnology Industry

January 2000 (Revised January 2006)
Teaching Note

Husky Injection Molding Systems (TN)

By: Jan W. Rivkin

Teaching Note for (9-799-157). View Details

Keywords: Product Positioning; Competitive Strategy; Leadership Style; Expansion; Manufacturing Industry; Canada

October 2012
Teaching Note

Winfield Refuse Management, Inc.: Raising Debt vs. Equity (Brief Case) (TN)

By: W. Carl Kester and Sunru Yong

Keywords: United States; Acquisitions; Equity Capital; Debt Management; Financial Analysis; Administrative/Support/Waste Management/Remediation Services; Expansion; Capital Structure; Leveraged Buyouts; Borrowing and Debt; Equity; United States

February 2008 (Revised September 2010)
Case

LeapFrog Enterprises

By: Lynda M. Applegate and Elizabeth Collins

Explores the success factors leading to the company's rise to the number three ranking in the aggressively competitive toy industry. LeapFrog has made the strategic decision to expand beyond the toy industry and enter the educational technology and services industry.... View Details

Keywords: Business Model; Entrepreneurship; Growth and Development Strategy; Market Entry and Exit; Expansion; Consumer Products Industry; Education Industry

June 1993 (Revised September 1993)
Case

Retail in Mexico 1993

By: David B. Yoffie and Charles McHugh LaFollette

In the wake of NAFTA, U.S. retail firms begin to see Mexico as an attractive market for international expansion. This case examines the structure of Mexico's volume retail (grocery, discount, warehouse club, hypermarket) industry, the joint ventures between U.S. and... View Details

Keywords: Expansion; Global Strategy; Joint Ventures; Industry Structures; Trade; Retail Industry; United States; Mexico

September 1987 (Revised May 1993)
Case

Pizza Hut, Inc.

Pizza Hut, Inc. is a franchisor of eat-in pizza restaurants. It has decided to enter the home delivery market and is in the process of implementing that strategy. The case traces the development of the home delivery concept at Pizza Hut and the interaction between the... View Details

Keywords: Organizational Change and Adaptation; Expansion; Franchise Ownership; Product Launch; Food and Beverage Industry; United States

Keywords: Restaurants; Fast Food Franchises

Profile

Jillian Dorans

I will be joining my mentor at Starwood Hotels in Marketing this summer. Additionally, to bring it full-circle, I will be doing my part to continue the expansion of HBS's presence in the industry by serving as one of next year's... View Details

Keywords: Services; Consulting

01 Apr 2000
News

The World at a Click

potential for further expansion seems to be a virtual certainty. "Our gross bookings have gone from zero to $400 million in four years," says James J. Hornthal (MBA '78), Preview Travel's founder, chairman, and director and now vice... View Details

Keywords: Margie Kelly

December 2005 (Revised January 2007)
Case

Los Grobo

Los Grobo, a grain farming company based in Argentina, must decide whether to expand internationally to neighboring Paraguay and Uruguay. Los Grobo has built an IT-facilitated network with hundreds of participants who work together to produce corn and soybeans. Los... View Details

Keywords: Expansion; Information Technology; Supply Chain Management; Global Range; Globalization; Agriculture and Agribusiness Industry; Paraguay; Argentina; Uruguay