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  • 31 Aug 2020
  • Blog Post

Five Important Steps before Taking the Entrepreneurial Leap

that pioneered conversational commerce. At Hilma, Hilary leverages her personal passion for consumer products and integrative health with her Harvard MBA, and impressive professional history of launching new consumer brands, to build and operate Hilma's online retail... View Details
  • Program

Succeeding as a Strategic CFO

Summary As capital markets and organizational strategies have evolved, so has the role of the chief financial officer (CFO). Today's CFOs are not just gatekeepers of a company's financial information; they serve as key strategic partners... View Details
  • November 2004 (Revised April 2009)
  • Case

Launching the New MINI

By: Douglas B. Holt and John A. Quelch
Focuses on how strategy is transformed into creative branding materials. Reports on the development of a wide variety of brand communication materials produced to support the MINI launch in the United States. MINI USA executives worked with their ad agency Crispin... View Details
Keywords: Advertising; Brands and Branding; Marketing Strategy; Product Launch; Creativity; Auto Industry; United States
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  • Program

Mergers and Acquisitions

Summary Across the globe, mergers and acquisitions are reshaping the corporate and competitive landscape. To help companies gain a strategic advantage and expand market share, this M&A program takes you inside the process—from strategy... View Details
  • November 2009
  • Case

The HLB Turnaround

By: Lynda M. Applegate, Bhaskar Chakravorti and Laura Winig
Ford Pearson has recently taken over as CEO of HLB, a Chicago-based product design and development firm (and once one of the largest in the business), to help turn it around after a series of crises that had seriously threatened its survival. Pearson has personally... View Details
Keywords: Business Organization; Business or Company Management; Private Equity; Restructuring; Product Design; Corporate Finance
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  • June 2020
  • Teaching Note

Brand Storytelling at Shinola

By: Jill Avery, Giana M. Eckhardt and Michael Beverland
Detroit, Michigan, aka “The Motor City,” is known as the birthplace of most of the American classic automotive brands. It is a city filled with the rich history of the industrial age, the pride of American manufacturing, and of the soulful sounds of Motown music. It is... View Details
Keywords: Brand Storytelling; Brand Management; Brand Management Of Places; Luxury Brand; Marketing; Brands and Branding; Marketing Communications; Advertising; Luxury; Marketing Strategy; Consumer Products Industry; United States
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  • 10 Mar 2020
  • News

Sorry, but Working From Home Is Overrated

  • August 2018
  • Supplement

Garanti Payment Systems: Digital Transformation Strategy (B)

By: Shelle M. Santana and Esel Çekin
Supplements the (A) case. Işıl Akdemir Evlioğlu, executive vice president of marketing at Garanti Payment Systems (GPS), a subsidiary of Garanti Bank, is grappling with three questions. First, should GPS create its own mobile app for credit card customers or leverage... View Details
Keywords: Loyalty Programs; Campaign Management; Campaign Enrollment; Branding; Customer Acquisition; Regulations; Regulatory Changes; Bank; Retail Bank; Banking; Payment Systems; Installment; Mobile App; Call Center; Data Analytics; Digital; Technology; Banks and Banking; Business Subsidiaries; Mobile and Wireless Technology; Credit Cards; Brands and Branding; Governing Rules, Regulations, and Reforms; Decision Choices and Conditions; Digital Transformation
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    Vikram Gandhi

    Vikram S. Gandhi is the Gerald P. Kaminsky Senior Lecturer of Business Administration in the General Management Unit. He has developed and teaches two new courses in the Elective Curriculum of the MBA Program. The first is a finance and investing course, Sustainable... View Details

    Keywords: financial services
    • Program

    Driving Digital Strategy

    omnichannel strategies Engage customers through digital, social, and mobile marketing Expand your personal and professional network Extend your network by living and working with accomplished executives from... View Details
    • March 7, 2024
    • Article

    Integrating Digital Tools into Every Stage of Your Sales Strategy

    By: Frank V. Cespedes and Georg Krentzel
    In their growth and customer-acquisition activities, most companies now face twin challenges: understanding and responding to omni-channel buying behavior and doing that without inadvertently decreasing sales productivity. Thirty years ago, Peter Drucker noted that... View Details
    Keywords: Sales Management; Digital Tools; Sales; Marketing Channels; Technology Adoption; Brands and Branding
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    • 04 May 2012
    • News

    How McDonald’s Came Back Bigger Than Ever

    • Summer, 2018
    • Article

    Innovation, Reallocation and Growth

    By: Daron Acemoglu, Ufuk Akcigit, Harun Alp, Nicholas Bloom and William R. Kerr
    We build a model of firm-level innovation, productivity growth, and reallocation featuring endogenous entry and exit. A new and central economic force is the selection between high- and low-type firms, which differ in terms of their innovative capacity. We estimate the... View Details
    Keywords: Entry; Growth; Industrial Policy; Innovation; R＆D; Reallocation; Selection; Market Entry and Exit; Growth and Development; Innovation and Invention; Research and Development; Performance Productivity
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    • Research Summary

    The Evolution of Corporate Structure, Internal Governance, and Leadership

    My research documents the evolution of the internal governance of senior management in large US firms over a 20-year period and explores, via multiple methods, the causes and consequences of these changes. My findings suggest that... View Details

    • 11 Jan 2000
    • Lessons from the Classroom

    New Game, New Rules: Developing Managers for a Competitive World

    The Program for Global Leadership assembles senior executives from organizations worldwide who participate and interact in a unique, multi-phased educational process. The program's unusual structure helps them to gain fresh insight about... View Details
    Keywords: by Staff
    • 17 May 2017
    • Research & Ideas

    Minorities Who 'Whiten' Job Resumes Get More Interviews

    opportunity to recognize this issue as a pinch point, so they can do something about it.” DeCelles co-authored a September 2016 article about the two-year study in Administrative Science Quarterly called Whitened Resumes: Race and Self-Presentation in the View Details
    Keywords: by Dina Gerdeman
    • August 1988 (Revised November 1989)
    • Case

    Reebok International Ltd.

    By: John A. Quelch
    Reebok executives are reviewing the company's advertising and promotion programs for the second half of 1988. These include sponsorship of the 1988 Summer Olympics and a rock concert tour organized by Amnesty International. In addition, Reebok is launching a new... View Details
    Keywords: Marketing Strategy; Music Entertainment; Advertising Campaigns; Sports; Advertising Industry; Apparel and Accessories Industry; Sports Industry
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    • Teaching Interest

    Competing in the Age of Digital Platforms—(Executive Education)

    By: David B. Yoffie
    Summary

    Without exception, the most valuable companies in the world today are platforms. Microsoft, Apple, Amazon, Google, Facebook, and many other firms have built their fortunes by facilitating innovation across global ecosystems or... View Details
    Keywords: Platforms; Technology; Strategy; Digital Business; Social Networks; Self-driving Cars; Mobile Gaming; Esports; Financial Services; Online Retail; Ride-sharing; Search; Auctions; United States; Asia; China; Europe
    • 14 Oct 2015
    • News

    When People Pay Attention to Video Ads and Why

    • 23 Feb 2016
    • First Look

    February 23, 2016

    transactions in the market for ideas. Download working paper: https://www.hbs.edu/faculty/Pages/item.aspx?num=45527 Equal Opportunity? Gender Gaps in CEO Appointments and Executive Pay By: Keloharju, Matti,... View Details
    Keywords: Sean Silverthorne