Publications

February 2002 (Revised March 2004)
Case

Volvo Trucks (B): Acquisition of RVI

By: Michael E. Porter and Orjan Solvell

Supplements the (A) case. View Details

Keywords: Market Entry and Exit; Competitive Strategy; Five Forces Framework; Truck Transportation; Global Strategy; Globalized Markets and Industries; Manufacturing Industry; Retail Industry; United States; Europe

24 Apr 2018
First Look

First Look at New Research and Ideas, April 24, 2018

An Application to Shopping Mall Sales By: Chung, Doug J., Kyoungwon Seo, and Reo Song Abstract—We propose a Bayesian model of post-entry outcomes. Endogenous firm entries are modeled as a discrete game of complete information. The model... View Details

Keywords: Sean Silverthorne

17 Dec 2013
First Look

First Look: December 17

Raising the Level of Abstraction This technical note discusses abstraction as a way of generalizing a process or component for wider application. By hiding complexity inside a module, abstraction enables system designers to think at a higher level. This lowers View Details

Keywords: Carmen Nobel

March 2011 (Revised February 2014)
Case

Cree, Inc.: Which Bright Future?

By: David J. Collis, Mary Furey and Matthew Shaffer

After its founding in the late 1980s, Cree Inc. quickly grew into a major player in the emerging LED market. By 2007, technological improvements in LEDs had made them suitable for TV, computer, and mobile "backlighting"; and concerns over global warning led to calls to... View Details

February 1995 (Revised August 1995)
Case

Microsoft in the People's Republic of China, 1993

By: Tarun Khanna

Explores some of the economic and political tradeoffs that need to be negotiated by a firm seeking to influence industry structure. The setting is the nascent personal computer software industry in the People's Republic of China (PRC) in 1993. Microsoft has to localize... View Details

Keywords: Cost vs Benefits; Product Marketing; Market Entry and Exit; Market Transactions; Industry Structures; Partners and Partnerships; Vertical Integration; Software; Information Technology Industry; China

June 2008
Teaching Note

Amanco: Developing the Sustainability Scorecard (TN)

By: Robert S. Kaplan

Teaching Note for [inse107038]. View Details

Keywords: Balanced Scorecard; Strategy; Performance; Groups and Teams; Management Systems; Market Entry and Exit; Competition; Social Enterprise; Motivation and Incentives; Goals and Objectives; Manufacturing Industry; Latin America; Brazil

20 Dec 2016
First Look

December 20, 2016

regulatory guidelines. Finally, I consider how the regulatory process affects small firms' market entry patterns and find that small firms are less likely to be pioneers in new device markets, a fact consistent with relatively higher... View Details

Keywords: Carmen Nobel

18 Dec 2012
First Look

First Look: December 18

favorable expectations when first- and third-party content are substitute (complements). These results hold with both simultaneous and sequential entry of the two sides. With two competing platforms-incumbent facing favorable expectations... View Details

Keywords: Carmen Nobel

23 Feb 2010
First Look

First Look: Feb. 23

Surprisingly, greater code complexity in a submission increases both the odds of generating a top performing entry and its community value. We discuss the implications of these findings in light of the literature on private-collective... View Details

Keywords: Martha Lagace

29 Jun 2007
First Look

First Look: June 29, 2007

these ingredients of the model, we build a location model with entry to characterize firms' reports in equilibrium, and the nature of bias. When a news item comprises only fully verifiable facts, firms report these as such, so that there... View Details

Keywords: Martha Lagace

01 May 2007
First Look

First Look: May 1, 2007

Revolves around how to assess the market in the absence of hard data, and what would be the appropriate entry points. Illuminates how relationship-driven investments can be the foundation of a long-term investment strategy. Issues also... View Details

Keywords: Sean Silverthorne

01 Apr 1998
News

World Class Learning

a variety of industries with their strategic marketing plans. "I enjoy working with global teams," she reports. "On my current study I work with Americans, Germans, Irish, Poles, French, Dutch, and Austrians. We are designing a multiple market View Details

Keywords: Eileen K. McCluskey

02 Sep 2002
Research & Ideas

Foreign Multinationals in the U.S.: A Rocky Road

primarily by material rewards, the staff acquired in an acquisition cannot be relied on to stay. The greatest care is needed also if entry is through an acquisition, as many corporate problems have arisen from foreign firms paying too... View Details

Keywords: by Sarah Jane Johnston & Martha Lagace

21 Dec 2022
Blog Post

Climate Stories Episode #12: Vehicle to Everything - Claire Broido Johnson (MBA 2002), Chief Operating Officer of Fermata Energy

Nissan aims to introduce 23 electrified models, including 15 all-electric vehicles. General Motors announced multiple entries in pickup, SUV and luxury segments that represent about 70% of EV industry volume, including the Chevrolet... View Details

14 Jul 2015
First Look

First Look: July 14, 2015

allocate more internal money to the fund, or should they open it up to third party investors? Purchase this case: https://cb.hbsp.harvard.edu/cbmp/product/315109-PDF-ENG Harvard Business School Case 215-038 The Complexity of Vanguard's View Details

Keywords: Sean Silverthorne

01 Apr 2000
News

Real World Issues Aired at Student Led Conferences

which panelists discussed the integration of financial markets and collaboration among different players in technology sectors as evidence of the power of globalization. Attendees could then choose one of several panel discussions that addressed issues such as China's... View Details

Keywords: Mary Ellen Gardner

22 Feb 2011
Research & Ideas

Most Popular Articles, Papers of the Decade

structurally, functionally, geographically, and strategically diverse firm. The full data set comprises more than 100 million electronic mail messages and over 60 million electronic calendar entries for a sample of more 30,000 employees... View Details

Keywords: by Sean Silverthorne

June 2002 (Revised July 2002)
Case

NTT DoCoMo: Marketing i-mode

By: Youngme E. Moon

i-mode is a wireless Internet service offered in Japan by NTT DoCoMo. In just three years, the service has won over 30 million subscribers and achieved a 60% share of Japan's mobile Internet market, making it the most successful mobile data service in the world. It is... View Details

Keywords: Price; Marketing; Marketing Channels; Market Entry and Exit; Market Participation; Success; Competition; Internet and the Web; Technology Adoption; Mobile and Wireless Technology; Telecommunications Industry; Japan