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May 2004 (Revised July 2004)
Case

IBM On Demand Community

By: John A. Quelch

The vice-president of IBM Corporate Community Relations is developing the launch program for IBM On Demand Community, a suite of 140 technology tools designed to enable IBM employees to assist nonprofit community organizations and schools worldwide. View Details

Keywords: Nonprofit Organizations; Social Marketing; Computer Industry

18 Sep 2014
News

The shortcomings of the corporate wellness program

12 Feb 2015
Video

Privacy and Productivity

31 Mar 2022
Blog Post

Setting Interns Up for Success at Your Startup

At a young, growing company, there is always more work to be done. There are strategies to build, projects to complete, partnerships to forge, data to crunch, employees to develop – the list goes on. That’s why bringing on an intern to... View Details

Keywords: Entrepreneurship

May 2017
Case

Fresh to Table

By: Gautam Mukunda and Brooks C. Holtom

After the contentious firing of an office manager, the leadership at Fresh to Table, a software-as-a-service provider for luxury hotels and restaurants, make an unpleasant discovery. While reviewing the office manager's internal electronic communications, company... View Details

Keywords: Behavior; Resignation and Termination; Organizational Culture; Values and Beliefs; Leadership

April 2015
Supplement

Novartis Pharmaceuticals Corp: Redefining Success in the U.S. (B)

By: Gautam Mukunda, Thomas DeLong and Aldo Sesia

This (B) case describes the actions André Wyss, president of Novartis Pharmaceuticals Corporation, took in early 2012 to transform the company's General Medicines group and build its specialty medications, marketing the selling capabilities in the face of falling... View Details

Keywords: LEAD; Leadership And Change Management; Talent Management; Organizational Change and Adaptation; Leadership; Change Management; Talent and Talent Management; Pharmaceutical Industry; United States

31 Aug 2021
News

Impact of Returning to Offices on Employee, Manager Morale and Productivity

Scarlet Letters

Organizations—particularly human resources teams—tend to address bad behaviors very quietly while raising the visibility of good ones. Indeed, the more transparent workplaces have become, the harder HR has tried to keep employee transgressions private. But this... View Details

08 Jul 2014
Blog Post

Get First Year Students Excited About Your Company

Company Presentations are a great way to connect with students, to promote opportunities within your organization and to introduce your recruiting structure. According to students, the best presentations include senior level executive presenters as well as an View Details

2019
Working Paper

Thinking Outside the Box (12): The Benefits of Increased Transparency in Employer-Sponsored Health Insurance for the 180 Million Insured

By: Regina E. Herzlinger and Barak D. Richman

Economists have long noted that the tax exclusion of employer-sponsored insurance (ESI) caused workers to purchase health plans that differ in price and other characteristics from those they would otherwise choose for themselves. We explore the short-term and long-term... View Details

Keywords: After-tax Income; Consumer-driven Health Care; Health Care Costs; Health Insurance; Income Inequality; Tax Policy; Health Care and Treatment; Cost; Insurance; Income; Equality and Inequality; Taxation; Policy; United States

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May – June 2006
Article

Choose the Right Measures, Drive the Right Strategy

By: Dennis Campbell

Metrics overload is a common problem that can have serious consequences: Specifically, it can make it difficult for employees to see what actions they should take to execute strategic objectives. Having too many metrics dilutes the focus and invariably means many are... View Details

Keywords: Measurement and Metrics; Strategy; Employees; Customer Satisfaction

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28 Feb 2021
Working Paper Summaries

Measuring Employment Impact: Applications and Cases

Keywords: by Katie Panella and George Serafeim

February 2024
Case

SundaySky: Changing Customer Experiences through Personalized Video

By: David C. Edelman and James Barnett

In June 2023, SundaySky CEO Jim Dicso considers growth strategies. The software-as-a-service company provided software to create advertising videos, customer service videos, and other videos, like employee training modules, and had begun to pilot a new generative... View Details

Keywords: Advertising; Strategy; Technology Adoption; AI and Machine Learning; Applications and Software; Growth and Development Strategy; Advertising Industry; Technology Industry; United States

04 Sep 2015
News

The Dawning of the Age of Flex Labor

24 Oct 2011
News

Top 'Innovators' Rank Low in R&D Spending

September 2020 (Revised February 2021)
Case

Zameer Kassam Fine Jewelry: Engaging Clients

By: Ryan W. Buell and Amy Klopfenstein

Zameer Kassam Fine Jewelry (ZKFJ) designs custom engagement rings that tell the story of a couple’s relationship. The case describes the company’s process for engaging clients, which has historically been a relatively offline, high-touch experience. Obliged by... View Details

Keywords: Customer Engagement; Service Delivery; Health Pandemics; Internet and the Web; Customer Satisfaction; Organizational Change and Adaptation; Growth and Development; Retail Industry