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  • All HBS Web  (4,884)
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← Page 59 of 4,884 Results →
  • June 2025
  • Case

Full-funnel Advertising on TikTok

By: Jeremy Yang, Ayelet Israeli and Alexis Lefort
In 2025 TikTok is working to grow its brand and performance advertising business, along with a new integrated full-funnel solution. As an emerging media platform with unique ad formats and user behavior in a privacy-first environment, TikTok faces both significant... View Details
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Yang, Jeremy, Ayelet Israeli, and Alexis Lefort. "Full-funnel Advertising on TikTok." Harvard Business School Case 525-065, June 2025.
  • July 2007 (Revised February 2010)
  • Case

Saffronart.com: Bidding for Success

By: Mukti Khaire and R. Daniel Wadhwani
Saffronart, a five-year-old online art auction company, leads the market for modern Indian art and now faces competitors in the market it created. Established in 2000 by the wife-and-husband team of Minal and Dinesh Vazirani, Saffronart.com is an innovative online... View Details
Keywords: Arts; Business Startups; Entrepreneurship; Auctions; Industry Growth; Competition; Online Technology; Fine Arts Industry; India
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Khaire, Mukti, and R. Daniel Wadhwani. "Saffronart.com: Bidding for Success." Harvard Business School Case 808-027, July 2007. (Revised February 2010.)

    Krishna G. Palepu

    KRISHNA G. PALEPU is the Ross Graham Walker Professor of Business Administration, and has served previously as Senior Advisor to the President of Harvard University, and Senior Associate Dean at the... View Details

    Keywords: accounting industry; banking; financial services; information technology industry; pharmaceuticals; retailing
    • May 2006 (Revised April 2009)
    • Case

    Cola Wars Continue: Coke and Pepsi in 2006

    By: David B. Yoffie and Michael Slind
    Examines the industry structure and competitive strategy of Coca-Cola and Pepsi over 100 years of rivalry. New challenges in 2006 include boosting flagging carbonated soft drink (CSD) sales and finding new revenue streams. Both firms also began to modify their... View Details
    Keywords: History; Competitive Strategy; Industry Structures; Growth and Development Strategy; Food and Beverage Industry; United States
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    Yoffie, David B., and Michael Slind. "Cola Wars Continue: Coke and Pepsi in 2006." Harvard Business School Case 706-447, May 2006. (Revised April 2009.)
    • March 2003 (Revised August 2005)
    • Case

    Making SMaL Big: SMaL Camera Technologies

    By: Clayton M. Christensen and Scott Duncan Anthony
    SMaL Camera Technologies CEO Maurizio Arienzo was trying to decide what market opportunities SMaL should target. The company had developed a revolutionary imaging technology that powered small digital still and video cameras. Its first-generation product--a kit to... View Details
    Keywords: Product Development; Decision Making; Disruptive Innovation; Market Entry and Exit; Electronics Industry; Computer Industry; Massachusetts
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    Christensen, Clayton M., and Scott Duncan Anthony. "Making SMaL Big: SMaL Camera Technologies." Harvard Business School Case 603-116, March 2003. (Revised August 2005.)
    • 14 Jul 2014
    • Research & Ideas

    Pay Attention To Your ‘Extreme Consumers’

    course for first year MBA students , which immerses them in global research projects to produce a new product or experience, often in an emerging market country. To prepare students for their global... View Details
    Keywords: by Michael Blanding
    • June 2017
    • Case

    Guillermo Jaime—An Endeavor Entrepreneur

    By: Lynda M. Applegate, Sarah Mehta and Aldo Sesia
    Guillermo Jaime was the founder and CEO of Mejoramiento Integral Asistido (MIA), a for-profit company providing affordable housing to low-income Mexicans living at the base of the pyramid (BOP). This case tells the story of Jaime and Endeavor, a nonprofit dedicated to... View Details
    Keywords: Base Of The Pyramid; Social Capitalism; Housing; Emerging Markets; Social Enterprise; Society; Wealth and Poverty; Social Entrepreneurship; Construction Industry; Mexico
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    Applegate, Lynda M., Sarah Mehta, and Aldo Sesia. "Guillermo Jaime—An Endeavor Entrepreneur." Harvard Business School Case 817-084, June 2017.
    • October 2000 (Revised April 2001)
    • Case

    Cost of Capital at Ameritrade

    By: Mark L. Mitchell and Erik Stafford
    Ameritrade Holding Corp. is planning large marketing and technology investments to improve the company's competitive position in deep-discount brokerage by taking advantage of emerging economies of scale. In order to evaluate whether the strategy would generate... View Details
    Keywords: Developing Countries and Economies; Asset Pricing; Cash Flow; Cost of Capital; Investment; Marketing; Mathematical Methods; Competition; Information Technology; Internet and the Web; Financial Services Industry
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    Mitchell, Mark L., and Erik Stafford. "Cost of Capital at Ameritrade." Harvard Business School Case 201-046, October 2000. (Revised April 2001.)
    • Fourth Quarter 2007
    • Article

    Contingent Claims Approach to Measuring and Managing Sovereign Credit Risk

    By: Dale . F. Gray, Robert C. Merton and Zvi Bodie
    This paper proposes a new approach to measure, analyze, and manage sovereign risk based on the theory and practice of modern contingent claims analysis (CCA). The paper provides a new framework for adapting the CCA model to the sovereign balance sheet in a way that can... View Details
    Keywords: Credit; Investment; Sovereign Finance; Risk Management; Emerging Markets; Market Transactions; Mathematical Methods; Valuation
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    Gray, Dale . F., Robert C. Merton, and Zvi Bodie. "Contingent Claims Approach to Measuring and Managing Sovereign Credit Risk." Special Issue on Credit Analysis. Journal of Investment Management 5, no. 4 (Fourth Quarter 2007): 5–28.
    • 20 Feb 2014
    • HBS Seminar

    Feng Zhu, Harvard Business School

    • April 2005 (Revised November 2005)
    • Case

    Tata Consultancy Services Iberoamerica

    By: Michael Chu and Gustavo Herrero
    To launch its Latin American operations, the Indian IT giant Tata Consultancy Services recruits a seasoned executive who becomes the only non-Indian member of senior management. Reviews the start-up operations, from the site selection to staffing and training, the... View Details
    Keywords: Business Startups; Developing Countries and Economies; Initial Public Offering; Investment; Globalization; Human Resources; Selection and Staffing; Management Teams; Emerging Markets; Problems and Challenges; Consulting Industry; Latin America
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    Chu, Michael, and Gustavo Herrero. "Tata Consultancy Services Iberoamerica." Harvard Business School Case 705-020, April 2005. (Revised November 2005.)

      Jeremy Yang

      Jeremy Yang is an Assistant Professor of Business Administration in the Marketing Unit at Harvard Business School. He teaches Marketing in the MBA required curriculum. He develops data products for... View Details
      Keywords: advertising; media; entertainment; information; consumer products
      • Research Summary

      Overview

      By: Rohit Deshpande
      Customer Centricity Rohit Deshpandé's research program focuses on Customer-Centricity. A stream of projects examines the interaction between corporate and national culture as they influence the development and implementation of global marketing strategies in high... View Details
      • 30 Sep 2014
      • Working Paper Summaries

      The Real Effects of Capital Controls: Financial Constraints, Exporters, and Firm Investment

      Keywords: by Laura Alfaro, Anusha Chari & Fabio Kanczuk
      • Article

      Economic Impacts of Immigration: A Survey

      By: Sari Pekkala Kerr and William R. Kerr
      This paper surveys recent empirical studies on the economic impacts of immigration. The survey first examines the magnitude of immigration as an economic phenomenon in various host countries. The second part deals with the assimilation of immigrant workers into... View Details
      Keywords: Surveys; Corporate Social Responsibility and Impact; Immigration; Economic Systems; Human Capital; Economic Slowdown and Stagnation; Fluctuation; Situation or Environment; Labor and Management Relations; United States; Europe
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      Kerr, Sari Pekkala, and William R. Kerr. "Economic Impacts of Immigration: A Survey." Finnish Economic Papers 24, no. 1 (Spring 2011): 1–32.
      • August 1997 (Revised December 1997)
      • Case

      Harassment at Work?

      By: Lynn S. Paine and Dale Coxe
      Presents three scenarios involving behavior that could arguably be called sexual harassment. The first scenario is set in a medical supply company in an unnamed emerging market region. The second is set in a New York-based securities firm. The third is set in a U.S.... View Details
      Keywords: Working Conditions; Organizational Culture; Problems and Challenges; Ethics; Moral Sensibility; Groups and Teams; Crime and Corruption; Attitudes; Behavior; Labor and Management Relations; Medical Devices and Supplies Industry; Financial Services Industry; New York (city, NY); United States
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      Paine, Lynn S., and Dale Coxe. "Harassment at Work?" Harvard Business School Case 398-001, August 1997. (Revised December 1997.)
      • July 2001 (Revised March 2002)
      • Case

      Nasdaq Stock Market, Inc., The

      By: Andre F. Perold and Austin K Scee
      NASDAQ's mission "to facilitate capital formation" is threatened by the emergence of Electronic Communication Networks, which are not as heavily regulated by the SEC. This case reviews the development of NASDAQ and its evolution from a loose network of broker-dealers... View Details
      Keywords: Capital Markets; Stocks; Financial Markets; Governing Rules, Regulations, and Reforms; Innovation Strategy; Performance Efficiency; Perspective
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      Perold, Andre F., and Austin K Scee. "Nasdaq Stock Market, Inc., The." Harvard Business School Case 202-008, July 2001. (Revised March 2002.)
      • August 2007 (Revised December 2007)
      • Case

      Microsoft in China and India, 1993-2007

      By: Tarun Khanna and Prithwiraj Choudhury
      Relates to Microsoft's expansion in China and India in the period 1993-2007 and the strategic issues faced by multinationals in emerging markets. View Details
      Keywords: Expansion; Multinational Firms and Management; Information Technology; Applications and Software; Emerging Markets; Information Technology Industry; China; India
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      Khanna, Tarun, and Prithwiraj Choudhury. "Microsoft in China and India, 1993-2007." Harvard Business School Case 708-444, August 2007. (Revised December 2007.)
      • March 2011 (Revised March 2014)
      • Case

      The IASB at a Crossroads: The Future of International Financial Reporting Standards (A)

      By: Karthik Ramanna, Karol Misztal and Daniela Beyersdorfer
      What are the major challenges to the continued growth of IFRS worldwide? Should countries be encouraged to pursue "full adoption" of IFRS or should each country determine its own IFRS "convergence" strategy? Given the limitations of governance and... View Details
      Keywords: International Accounting; Emerging Markets; Financial Reporting; Global Strategy; Fair Value Accounting; Corporate Governance; Standards; Adoption; Growth and Development Strategy
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      Ramanna, Karthik, Karol Misztal, and Daniela Beyersdorfer. "The IASB at a Crossroads: The Future of International Financial Reporting Standards (A)." Harvard Business School Case 111-084, March 2011. (Revised March 2014.)
      • January 1985 (Revised March 2003)
      • Case

      Conex do Brasil

      By: Christopher A. Bartlett and John Young
      Describes interactions between Brazilian local, Latin American regional, and USA headquarters staff during the three years after establishing a manufacturing subsidiary in Sao Paulo. In a highly protected national environment, a market entry plan is developed to meet... View Details
      Keywords: Cross-Cultural and Cross-Border Issues; Resignation and Termination; Goals and Objectives; Market Entry and Exit; Operations; Performance Expectations; Opportunities; Corporate Strategy; Latin America; United States; Brazil
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      Bartlett, Christopher A., and John Young. "Conex do Brasil." Harvard Business School Case 385-257, January 1985. (Revised March 2003.)
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