Publications

Dec 01 2016
Testimonial

Appreciating Different Perspectives in the Classroom

03 Oct 2012
What Do You Think?

Can We Bring Back the “Industrial Commons” for Manufacturing?

nations are now suffering." There was little agreement over how these barriers might be addressed. While suggesting "less and not more help from government," Doug Elliott nevertheless reminded us that many of those workers and View Details

Keywords: by James Heskett; Manufacturing

22 May 2017
Lessons from the Classroom

A Luxury Industry Veteran Teaches the Importance of Aesthetics to Budding Business Leaders

tenure as Chairman of North America at the French luxury goods conglomerate, LVMH Moët Hennessy Louis Vuitton. According to Brown, it’s important for senior executives to possess a combination of what she calls “aesthetic intelligence”... View Details

Keywords: by Carmen Nobel; Beauty & Cosmetics; Apparel & Accessories; Auto; Tourism

June 1994
Background Note

Scope and Challenge of Business-to-Business Marketing

By: V. Kasturi Rangan

Identifies six key linkages that distinguish business-to-business marketing; three with respect to the external environment (i.e., derived demand, complex buying process, and concentrated customer base) and three with respect to the internal organization (emphasis on... View Details

Keywords: Marketing; Customers; Demand and Consumers; Organizational Structure; Order Taking and Fulfillment; Technology

February 2013 (Revised March 2015)
Case

The LEGO Group: Publish or Protect?

By: Willy C. Shih and Sen Chai

Senior managers at the LEGO Group are faced with a quandary: Should they patent inventions coming out of their manufacturing process development work, should they keep them as trade secrets, or should they publish them so that they would go into the public domain and... View Details

Intentional cooperation between two organizations — BlackRock, a major asset management firm, and national non-profit, Commonwealth — created the conditions for the nation’s largest payroll processor, multiple U.S. employers, retirement record keepers, and others... View Details

November 2012 (Revised August 2014)
Case

Cisco in 2012: Reorganizing for Efficiency and Flexibility

By: Ranjay Gulati, Alison Berkley Wagonfeld and Luciana Silvestri

In 2012, Cisco was under intense pressure to show results: growth in its core business was decelerating and a number of exploratory ventures and acquisitions had not proven as profitable as expected. CEO John Chambers vowed to restore the company's health in a way that... View Details

Keywords: Organizational Change and Adaptation; Restructuring; Adaptation; Performance Efficiency; Emerging Markets; Information Technology Industry

December 2008 (Revised October 2013)
Case

Amylin Pharmaceuticals: Diabetes and Beyond (A)

By: Richard G. Hamermesh and Rachel Gordon

Ginger Graham, CEO of Amylin Pharmaceuticals, joined the company with the expectation of taking the company's signature drug, Symlin, to market. However, unforeseen regulatory challenges have put the approval process in jeopardy. At the same time, the company has a... View Details

Keywords: Regulations; Drug Regulations; Symlin; Negotiation; Governing Rules, Regulations, and Reforms; Resource Allocation; Negotiation Deal; Product Development; Research and Development; Commercialization; Pharmaceutical Industry; United States

December 1997
Case

Intercontinental Breweries (Abridged)

By: Thomas R. Piper

A senior executive of a U.S. multinational is attempting to develop a set of financial, operating, and ownership arrangements that will be acceptable to the management and employees of a major Polish company and to the Ministry of Privatization. The arrangements must... View Details

Keywords: Agreements and Arrangements; Multinational Firms and Management; Joint Ventures; Food and Beverage Industry; Poland; United States

August 2021 (Revised April 2022)
Case

KKR

By: Jo Tango and Alys Ferragamo

In June of 2021, KKR’s executive team convened to prepare for an upcoming board meeting. From a small, three-person partnership that started in 1976 and invested only in U.S. LBOs, the firm 45 years later was a public company that employed over 1,600 people and managed... View Details

Keywords: Governing and Advisory Boards; Public Equity; Globalized Markets and Industries; Growth and Development Strategy; Profit; Strategy; Finance; Private Equity; United States

05 Dec 2023
Research & Ideas

Lessons in Decision-Making: Confident People Aren't Always Correct (Except When They Are)

time to revisit outdated branding or stick with an established image? Executives aspire to project confidence in their decisions, lest they seem incompetent. “In teams, and organizations more broadly, self-selection often plays a critical... View Details

Keywords: by Kara Baskin

May 2009
Article

Authority versus Persuasion

By: Eric J. Van den Steen

This paper studies a manager's trade-off between using persuasion and using interpersonal authority to get an employee to 'do the right thing' from the manager's perspective (when the manager and employee disagree on the right course of action). It... View Details

Keywords: Employee Relationship Management; Managerial Roles; Projects; Motivation and Incentives; Power and Influence

Find at Harvard

Read Now

30 Apr 2012
News

India's Ambitious National Identification Program

18 Jan 2011
News

Goldman Limits Facebook Offering

05 Jul 2021
What Do You Think?

Do Companies Really Need Chief Experience Officers to Know Their Customers?

shortly. I was wrong. Throughout that project, I was the butt of an unending series of asides from executives who had never driven anything but new GM products and relied on their assistants to keep them serviced. They had been denied... View Details

Keywords: by James Heskett

11 Feb 2013
News

Ten Questions: Cynthia Montgomery

Mar 16 2018
Testimonial

Building a Global Support System

November 1995
Case

The Benetton Group

By: James L. Heskett

The management of the Benetton Group includes senior executives advocating two different strategies: 1) expanding manufacturing to develop economies in order to grow Benetton's sales in those markets, and/or, 2)find ways to provide additional support to retailers, some... View Details

Keywords: Marketing Strategy; Business Strategy; Global Strategy; Sales; Growth and Development; Distribution; Distribution Channels