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  • February 1990 (Revised February 1992)
  • Supplement

Manufacturing Learning Laboratory at Digital Equipment Corp. (B)

By: Dorothy Leonard-Barton and Paul Sagawa
Related
  • February 1990 (Revised February 1992)
  • Supplement

Manufacturing Learning Laboratory at Digital Equipment Corp. (C)

By: Dorothy Leonard-Barton and paul Sagawa
Related
  • September 1988 (Revised May 1990)
  • Teaching Note

Smartwave (B): Implementing an Expert System at Digital Equipment Corp., Teaching Note

By: Dorothy Leonard-Barton
Keywords: Technology Adoption
Related
  • Article

The Case for Integrative Innovation: An Expert System at Digital

By: D. A. Leonard
Keywords: System
Related
  • August 1987
  • Supplement

Semiconductor Industry Association and the Trade Dispute with Japan, The: Digital Equipment Corp. Profile, Supplement

By: David B. Yoffie
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  • January 1987 (Revised October 1993)
  • Case

Skunkworks at Digital Equipment Corp.: The Tale of XCON

By: Dorothy Leonard-Barton
Keywords: Information Technology Industry
Related
  • February 1986 (Revised November 1987)
  • Case

New England Digital

By: William A. Sahlman
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  • September 1976 (Revised July 1995)
  • Case

Texas Instruments: Time Products Division

By: Steven C. Wheelwright
Outlines the components of Texas Instruments' low-cost digital watch. Focus is on getting the assembly line running smoothly and efficiently in order to meet production cost and delivery requirements. View Details
Keywords: Cost; Production; Service Delivery; Performance Efficiency; Electronics Industry; Technology Industry
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  • Research Summary

By: Rosabeth M. Kanter
Rosabeth Moss Kanter's current research topics include: leadership for the digital age, including the circumstances that empower leaders to create change; leadership of turnarounds and other significant changes of direction; and the role, legitimacy, and impact of the... View Details
  • Teaching Interest

Advanced Management Program

By: Michael L. Tushman

Market volatility and disruptive innovation are changing the way companies compete in every industry—and increasing the demand for business leaders who can manage globally in the age of digital transformation. Whether you are looking to move up to the executive... View Details

  • Forthcoming
  • Article

Black Empowerment and White Mobilization: The Effects of the Voting Rights Act

By: Andrea Bernini, Giovanni Facchini, Marco Tabellini and Cecilia Testa
How did southern whites respond to the 1965 Voting Rights Act (VRA)? Leveraging newly digitized data on county-level voter registration by race between 1956 and 1980, and exploiting pre-determined variation in exposure to the federal intervention, we document that... View Details
Keywords: Government Legislation; Race; Behavior; Voting; Prejudice and Bias
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  • Research Summary

Branding in Digital and Social Media

By: Jill J. Avery
This very contemporary line of research explores the rapidly changing digital world, and investigates how emerging technologies are creating a new consumer culture in which consumers expect to be partners in the co-creation of brands.  The work explores the branding... View Details
  • Teaching Interest

Competing in the Age of Digital Platforms

By: Andy Wu
Without exception, the most valuable companies in the world today are platforms: Microsoft, Apple, Amazon, Google, Facebook, and many other firms have built their fortunes by facilitating innovation across global ecosystems or enabling the broad exchange of goods... View Details
  • Teaching Interest

Competing in the Age of Digital Platforms—(Executive Education)

By: David B. Yoffie
Summary

Without exception, the most valuable companies in the world today are platforms. Microsoft, Apple, Amazon, Google, Facebook, and many other firms have built their fortunes by facilitating innovation across global ecosystems or... View Details
Keywords: Platforms; Technology; Strategy; Digital Business; Social Networks; Self-driving Cars; Mobile Gaming; Esports; Financial Services; Online Retail; Ride-sharing; Search; Auctions; United States; Asia; China; Europe
  • Forthcoming
  • Article

Confronting the Limits of Symbolic Actions: How Entrepreneurs Narrow the Presentation-Performance Gap

By: Rebecca Karp and Siobhan O'Mahony
Entrepreneurs often skillfully leverage symbolic actions to manage impressions and gain acceptance for their innovations. Impression management can generate interest, but also heighten expectations beyond an innovation’s capabilities, creating a gap between... View Details
Keywords: Digital Innovation; Integration Strategy; Impression Management; Innovation Strategy; Entrepreneurship; Health Industry; Technology Industry
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  • Research Summary

Current Research

By: Leslie K. John

Professor John is a behavioral scientist who uses both laboratory and field experiments to investigate questions that are at the intersection of marketing, organizational behavior, and public policy.

Professor John’s work has been published in leading... View Details

  • Teaching Interest

Designing and Executing Corporate Revitalization

By: Ranjay Gulati
Given today's turbulent environment, business leaders are seeking a new path to success for their companies. But while many firms talk about transforming themselves around current trends such as digitization and remote work, most struggle when it comes to... View Details
  • Teaching Interest

Digital Innovation and Transformation – MBA Elective Curriculum

By: Feng Zhu
 

Digital Innovation and Transformation is designed to equip students to confidently help conceive, lead and execute digital innovation initiatives and develop new business models for existing and insurgent organizations. The basic premise of the course... View Details

  • Teaching Interest

Digital Marketing Strategy

By: John A. Deighton

When the tools of marketing change, strategies change too. The focus of this course is on firms trying to navigate the transition from offline to online market-making and strategy development. Our concern is primarily with corporations that have products and... View Details

  • Research Summary

Digital Transformation

By: Sunil Gupta

The fact that digital technology disrupts existing businesses is no longer news. We have seen and heard many case studies of incumbents struggling in the digital age as new and nimble players emerge with innovative business models. How should large established... View Details

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