Publications

04 May 2020
Research & Ideas

Predictions, Prophets, and Restarting Your Business

clear-cut. “A problem with megatrend predictions is that, even if they turn out to be generally accurate, they’re not managerially useful.” In the first month of social distancing in the United States, online sales at Walmart and Target indeed surged by double View Details

Keywords: by Frank V. Cespedes

August 2021
Case

Orchadio's First Two Split Experiments

By: Iavor I. Bojinov, Marco Iansiti and David Lane

Orchadio, a direct-to-consumer grocery business, needs to conduct its first two A/B tests—one to evaluate the effectiveness and functioning of its newly redesigned website, and one to market-test four versions of a new banner for the website. To do so, it will rely on... View Details

Keywords: Information Management; Technological Innovation; Knowledge Use and Leverage; Resource Allocation; Marketing; Measurement and Metrics; Customization and Personalization; Information Technology; Internet and the Web; Digital Platforms; Information Technology Industry; Food and Beverage Industry

23 Aug 2016
First Look

August 23, 2016

authors discuss how these new digital disruptors allow consumers to benefit from one activity (e.g., watching shows) without incurring the cost of the other (e.g., watching ads) and offer strategies for... View Details

Keywords: Sean Silverthorne

18 Dec 2018
First Look

New Research and Ideas, December 18, 2018

peers. Across three online experiments and a field experiment of entrepreneurs, we identify an interpersonal strategy that can mitigate feelings of malicious envy in observers: revealing one’s failures. Despite a general reluctance to... View Details

Keywords: Dina Gerdeman

22 Jan 2019
First Look

New Research and Ideas, January 22, 2019

practical implications to the literature on organizational change, emotions, and language in global organizations. Publisher's link: https://www.hbs.edu/faculty/Pages/item.aspx?num=55473 December 2018 Strategy Science The View Details

Keywords: Dina Gerdeman

09 Dec 2015
Research Event

When Hosts Attack: The Competitive Threat of Online Platforms

application developers turn to the App Store for digital distribution. The platform providers are their selling partners, scraping off a little bit for themselves on each sale. It’s a great arrangement for small businesses—until their... View Details

Keywords: by Carmen Nobel; Retail; Technology; Web Services

09 Sep 2008
First Look

First Look: September 9, 2008

Schoar, Jialan Wang Download the paper: http://www.hbs.edu/research/pdf/09-024.pdf The Contingent Nature of Public Policy and Growth Strategies in the Early Twentieth-Century U.S. Banking Industry Authors:Christopher Marquis, Zhi Huang... View Details

Keywords: Sean Silverthorne

07 Aug 2007
First Look

First Look: August 7, 2007

Supplements the (A) case. Purchase this supplement: http://www.hbsp.harvard.edu/b01/en/common/item_detail.jhtml?id=107052 BBC Worldwide: Global Strategy Harvard Business School Case 507-034 In January 2007, John Smith, chief executive... View Details

Keywords: Martha Lagace

07 Sep 2020
Research & Ideas

How to Help Small Businesses Survive COVID's Next Phase

small-business owners can take now Mills offers three recommendations to cash-strapped business owners: Focus on social media and email to reach customers. The coronavirus pandemic forced many analog companies to embrace digital... View Details

Keywords: by Danielle Kost; Food & Beverage; Service

April 2024 (Revised July 2024)
Case

Unleashing Human Magic at Best Buy

By: Leonard A. Schlesinger, Sunil Gupta and Amram Migdal

The case examines the transformation of Best Buy under CEO Hubert Joly's leadership from 2012. Facing significant business challenges, including competition from online and physical retailers, Joly implemented the "Renew Blue" turnaround strategy, which focused on... View Details

September 2014 (Revised March 2015)
Case

Managing Multi-Media Audiences at WHDH (Boston)

By: Thales Teixeira and V. Kasturi Rangan

WHDH's Channel 7 News rose to the #1 position in Boston-area news broadcasting through its embrace of an innovative format and for affiliating with NBC. Since the early 2000s, however, other news programs had copied their format, and young audiences had begun to use... View Details

Keywords: Online News; Television Advertising; Attention Economics; Cross-media Efforts; Competition; Internet and the Web; Consumer Behavior; Organizational Change and Adaptation; Change Management; Marketing Strategy; Decision Choices and Conditions; Digital Marketing; Television Entertainment; Media and Broadcasting Industry; Boston

14 Nov 2007
First Look

First Look: November 14, 2007

http://www.hbsp.harvard.edu/b01/en/common/item_detail.jhtml?id=208070 iPhone vs. Cell Phone Harvard Business School Case 708-451 The launch of Apple's iPhone marked a pivotal new chapter in the story of mobile music (the uniting of View Details

Keywords: Martha Lagace

03 Apr 2018
First Look

New Research and Ideas, April 3, 2018

leads to a 14% increase in the likelihood of exit for a 3.5-star restaurant (which is the median rating on Yelp) but has no discernible impact for a 5-star restaurant (on a 1 to 5 star scale). Our analysis also highlights how digital data... View Details

Keywords: Sean Silverthorne

01 Jul 2002
Research & Ideas

What it Takes to Lead Through Turmoil

Succeeding in the Digital Culture of Tomorrow. Denial The "change journeys" of the leaders and laggards, which often come in three phases, could not be more different. For laggards, that journey looks like this, Kanter said.... View Details

Keywords: by Sean Silverthorne

06 Sep 2016
First Look

September 6, 2016

continued success thereafter. Addressing ourselves to concepts in the management literature, we argue that strategy realized by the appeal of subordinates to the historical precedent of their superiors defies categorization as deliberate... View Details

Keywords: Carmen Nobel

22 Mar 2016
First Look

March 22, 2016

Information Systems Research Open Content, Linus' Law, and Neutral Point of View By: Greenstein, Shane, and Feng Zhu Abstract—The diffusion of the Internet and digital technologies has enabled many organizations to use the open-content... View Details

Keywords: Sean Silverthorne

01 Jun 2009
Lessons from the Classroom

The Challenges of Investing in Science-Based Innovation

"Bank of America is interested in accessing innovative digital technologies that will help it redefine how banking is done," Sato says. "The bank sees this as an opportunity to fuel its continued competitive presence in a... View Details

Keywords: by Julia Hanna; Banking; Auto; Pharmaceutical

January 2014 (Revised June 2014)
Supplement

Dumb Ways To Die: Advertising Train Safety (B)

By: John Quelch

The case series focuses on Melbourne Trains' viral advertising campaign to improve safe behaviors around trains among young people. This iconic, low budget campaign swept the Cannes Lions advertising awards in 2013 and became a social media sensation. View Details

Keywords: Marketing Channels; Marketing Communication; Viral Advertising; Advertising; Advertising Campaigns; Public Sector; Marketing Communications; Marketing Strategy; Digital Marketing; Advertising Industry; Public Administration Industry; Media and Broadcasting Industry; Oceania; Europe