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  • 22 Jul 2008
  • First Look

First Look: July 22, 2008

their organizations can benefit. This premise has led to widespread promotion of collaboration—among front-line staff and between staff and managers—as a strategy to integrate front-line staff knowledge for performance improvement.... View Details
Keywords: Martha Lagace
  • December 1999 (Revised November 2000)
  • Background Note

Pricing and Market Making on the Internet

By: Robert J. Dolan and Youngme E. Moon
Considers the impact of the Internet on how market exchanges will take place. Discusses the role of shopping agents and alternatives to fixed prices such as negotiations, auctions, and exchanges. View Details
Keywords: Price; Marketing Strategy; Auctions; Digital Platforms; Negotiation; Internet and the Web
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Dolan, Robert J., and Youngme E. Moon. "Pricing and Market Making on the Internet." Harvard Business School Background Note 500-065, December 1999. (Revised November 2000.)
  • 04 May 2020
  • Research & Ideas

Predictions, Prophets, and Restarting Your Business

clear-cut. “A problem with megatrend predictions is that, even if they turn out to be generally accurate, they’re not managerially useful.” In the first month of social distancing in the United States, online sales at Walmart and Target indeed surged by double View Details
Keywords: by Frank V. Cespedes
  • August 2021
  • Case

Orchadio's First Two Split Experiments

By: Iavor I. Bojinov, Marco Iansiti and David Lane
Orchadio, a direct-to-consumer grocery business, needs to conduct its first two A/B tests—one to evaluate the effectiveness and functioning of its newly redesigned website, and one to market-test four versions of a new banner for the website. To do so, it will rely on... View Details
Keywords: Information Management; Technological Innovation; Knowledge Use and Leverage; Resource Allocation; Marketing; Measurement and Metrics; Customization and Personalization; Information Technology; Internet and the Web; Digital Platforms; Information Technology Industry; Food and Beverage Industry
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Bojinov, Iavor I., Marco Iansiti, and David Lane. "Orchadio's First Two Split Experiments." Harvard Business School Case 622-015, August 2021.
  • 23 Aug 2016
  • First Look

August 23, 2016

authors discuss how these new digital disruptors allow consumers to benefit from one activity (e.g., watching shows) without incurring the cost of the other (e.g., watching ads) and offer strategies for... View Details
Keywords: Sean Silverthorne
  • 18 Dec 2018
  • First Look

New Research and Ideas, December 18, 2018

peers. Across three online experiments and a field experiment of entrepreneurs, we identify an interpersonal strategy that can mitigate feelings of malicious envy in observers: revealing one’s failures. Despite a general reluctance to... View Details
Keywords: Dina Gerdeman
  • 22 Jan 2019
  • First Look

New Research and Ideas, January 22, 2019

practical implications to the literature on organizational change, emotions, and language in global organizations. Publisher's link: https://www.hbs.edu/faculty/Pages/item.aspx?num=55473 December 2018 Strategy Science The View Details
Keywords: Dina Gerdeman
  • 09 Dec 2015
  • Research Event

When Hosts Attack: The Competitive Threat of Online Platforms

application developers turn to the App Store for digital distribution. The platform providers are their selling partners, scraping off a little bit for themselves on each sale. It’s a great arrangement for small businesses—until their... View Details
Keywords: by Carmen Nobel; Retail; Technology; Web Services
  • 09 Sep 2008
  • First Look

First Look: September 9, 2008

Schoar, Jialan Wang Download the paper: http://www.hbs.edu/research/pdf/09-024.pdf The Contingent Nature of Public Policy and Growth Strategies in the Early Twentieth-Century U.S. Banking Industry Authors:Christopher Marquis, Zhi Huang... View Details
Keywords: Sean Silverthorne
  • 07 Aug 2007
  • First Look

First Look: August 7, 2007

Supplements the (A) case. Purchase this supplement: http://www.hbsp.harvard.edu/b01/en/common/item_detail.jhtml?id=107052 BBC Worldwide: Global Strategy Harvard Business School Case 507-034 In January 2007, John Smith, chief executive... View Details
Keywords: Martha Lagace
  • 07 Sep 2020
  • Research & Ideas

How to Help Small Businesses Survive COVID's Next Phase

small-business owners can take now Mills offers three recommendations to cash-strapped business owners: Focus on social media and email to reach customers. The coronavirus pandemic forced many analog companies to embrace digital... View Details
Keywords: by Danielle Kost; Food & Beverage; Service
  • April 2024 (Revised July 2024)
  • Case

Unleashing Human Magic at Best Buy

By: Leonard A. Schlesinger, Sunil Gupta and Amram Migdal
The case examines the transformation of Best Buy under CEO Hubert Joly's leadership from 2012. Facing significant business challenges, including competition from online and physical retailers, Joly implemented the "Renew Blue" turnaround strategy, which focused on... View Details
Keywords: Change Management; Transformation; Transition; Communication Intention and Meaning; Communication Strategy; Customer Focus and Relationships; Health Care and Treatment; Digital Transformation; Digital Strategy; Job Cuts and Outsourcing; Labor; Leadership Development; Leadership Style; Leading Change; Management Practices and Processes; Management Style; Business or Company Management; Crisis Management; Mission and Purpose; Organizational Change and Adaptation; Organizational Culture; Failure; Success; Personal Development and Career; Strategic Planning; Adaptation; Competition; Alignment; Business Strategy; Retail Industry; Minneapolis; Minnesota; United States
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Schlesinger, Leonard A., Sunil Gupta, and Amram Migdal. "Unleashing Human Magic at Best Buy." Harvard Business School Case 524-072, April 2024. (Revised July 2024.)
  • September 2014 (Revised March 2015)
  • Case

Managing Multi-Media Audiences at WHDH (Boston)

By: Thales Teixeira and V. Kasturi Rangan
WHDH's Channel 7 News rose to the #1 position in Boston-area news broadcasting through its embrace of an innovative format and for affiliating with NBC. Since the early 2000s, however, other news programs had copied their format, and young audiences had begun to use... View Details
Keywords: Online News; Television Advertising; Attention Economics; Cross-media Efforts; Competition; Internet and the Web; Consumer Behavior; Organizational Change and Adaptation; Change Management; Marketing Strategy; Decision Choices and Conditions; Digital Marketing; Television Entertainment; Media and Broadcasting Industry; Boston
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Teixeira, Thales, and V. Kasturi Rangan. "Managing Multi-Media Audiences at WHDH (Boston)." Harvard Business School Case 515-037, September 2014. (Revised March 2015.)
  • 14 Nov 2007
  • First Look

First Look: November 14, 2007

http://www.hbsp.harvard.edu/b01/en/common/item_detail.jhtml?id=208070 iPhone vs. Cell Phone Harvard Business School Case 708-451 The launch of Apple's iPhone marked a pivotal new chapter in the story of mobile music (the uniting of View Details
Keywords: Martha Lagace
  • 03 Apr 2018
  • First Look

New Research and Ideas, April 3, 2018

leads to a 14% increase in the likelihood of exit for a 3.5-star restaurant (which is the median rating on Yelp) but has no discernible impact for a 5-star restaurant (on a 1 to 5 star scale). Our analysis also highlights how digital data... View Details
Keywords: Sean Silverthorne
  • 01 Jul 2002
  • Research & Ideas

What it Takes to Lead Through Turmoil

Succeeding in the Digital Culture of Tomorrow. Denial The "change journeys" of the leaders and laggards, which often come in three phases, could not be more different. For laggards, that journey looks like this, Kanter said.... View Details
Keywords: by Sean Silverthorne
  • 06 Sep 2016
  • First Look

September 6, 2016

continued success thereafter. Addressing ourselves to concepts in the management literature, we argue that strategy realized by the appeal of subordinates to the historical precedent of their superiors defies categorization as deliberate... View Details
Keywords: Carmen Nobel
  • 22 Mar 2016
  • First Look

March 22, 2016

Information Systems Research Open Content, Linus' Law, and Neutral Point of View By: Greenstein, Shane, and Feng Zhu Abstract—The diffusion of the Internet and digital technologies has enabled many organizations to use the open-content... View Details
Keywords: Sean Silverthorne
  • 01 Jun 2009
  • Lessons from the Classroom

The Challenges of Investing in Science-Based Innovation

"Bank of America is interested in accessing innovative digital technologies that will help it redefine how banking is done," Sato says. "The bank sees this as an opportunity to fuel its continued competitive presence in a... View Details
Keywords: by Julia Hanna; Banking; Auto; Pharmaceutical
  • January 2014 (Revised June 2014)
  • Supplement

Dumb Ways To Die: Advertising Train Safety (B)

By: John Quelch
The case series focuses on Melbourne Trains' viral advertising campaign to improve safe behaviors around trains among young people. This iconic, low budget campaign swept the Cannes Lions advertising awards in 2013 and became a social media sensation. View Details
Keywords: Marketing Channels; Marketing Communication; Viral Advertising; Advertising; Advertising Campaigns; Public Sector; Marketing Communications; Marketing Strategy; Digital Marketing; Advertising Industry; Public Administration Industry; Media and Broadcasting Industry; Oceania; Europe
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Quelch, John. "Dumb Ways To Die: Advertising Train Safety (B)." Harvard Business School Supplement 514-080, January 2014. (Revised June 2014.)
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