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  • 05 Jul 2011
  • First Look

First Look: July 5

e-books eroded publishers' profitable print formats. E-readers like Kindle, as well as Apple's iPad, that invigorated the digital book market are discussed. Also includes a general overview of book publishing including the K-12 and... View Details
Keywords: Sean Silverthorne
  • 06 May 2008
  • First Look

First Look: May 6, 2008

business model, one that positioned the company simultaneously in the PC industry and the consumer electronics industry. While Apple enjoyed a high market share in digital media players and in online music sales, it remained a niche... View Details
Keywords: Martha Lagace
  • 19 Sep 2017
  • First Look

First Look at New Research and Ideas, September 19

a number of modifications to the current set of risk-based capital requirements, to the leverage ratio, and to the Federal Reserve’s stress-testing framework. Publisher's link: https://www.hbs.edu/faculty/Pages/item.aspx?num=53243 forthcoming Governance Elite View Details
Keywords: Sean Silverthorne
  • June 2022
  • Case

Zalando: Becoming the Starting Point for Fashion

By: Antonio Moreno, Leela Nageswaran, Emilie Billaud and Federica Gabrieli
Born in 2008 as a small startup selling flip flops, by mid-2021 Zalando had turned into an online fashion company with an assortment of more than 4,500 international brands, 45 million active customers, and a presence in 23 European markets. An essential component in... View Details
Keywords: Transition; Customer Value and Value Chain; Digital Platforms; Distribution; Order Taking and Fulfillment; Infrastructure; Logistics; Service Operations; Strategy; Business Strategy; Fashion Industry; Apparel and Accessories Industry; Beauty and Cosmetics Industry; Distribution Industry; Retail Industry; Service Industry; Shipping Industry; Technology Industry; Europe
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Moreno, Antonio, Leela Nageswaran, Emilie Billaud, and Federica Gabrieli. "Zalando: Becoming the Starting Point for Fashion." Harvard Business School Case 622-070, June 2022.
  • 01 Nov 2024
  • In Practice

Layoffs Surging in a Strong Economy? Advice for Navigating Uncertain Times

companies laying off employees to acknowledge the fact that they made a historic mistake. Something went wrong in your internal forecasting, either the demand you over-confidently predicted or the strategy you assumed would work. That... View Details
Keywords: by Rachel Layne; Technology; Information Technology
  • August 2020 (Revised January 2021)
  • Supplement

Facelift at Olay (B)

By: Sunil Gupta, Rajiv Lal and Olivia Hull
This supplement to Facelift at Olay (A) explains the major steps Procter & Gamble’s skincare brand Olay took to reverse several years of declining sales. View Details
Keywords: Advertising; Advertising Campaigns; Demographics; Age; Brands and Branding; Marketing Channels; Competitive Strategy; Competitive Advantage; Digital Marketing; Transformation; Marketing Strategy; Social Marketing; Beauty and Cosmetics Industry; United States; Ohio
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Gupta, Sunil, Rajiv Lal, and Olivia Hull. "Facelift at Olay (B)." Harvard Business School Supplement 521-002, August 2020. (Revised January 2021.)
  • February 2018
  • Case

Amazon, Google, and Apple: Smart Speakers and the Battle for the Connected Home

By: Rajiv Lal and Scott Johnson
Amazon, Google, and Apple all offer their own smart speaker. The devices represent each firm's entry point into the connected home market. All three companies come into the space with their own strengths and weaknesses. Who will win? View Details
Keywords: Apple; Apple Inc.; Google; Amazon; Amazon.com; Google Home; Homepod; Echo; Smart Home; Connected Home; Voice; Artificial Intelligence; Machine Learning; Internet Of Things; Smart Speaker; Connected Speaker; Intelligent Assistants; Virtual Assistants; Voice Assistants; Alexa; Google Assistant; Siri; Technological Innovation; Disruptive Innovation; Competitive Strategy; Business Strategy; Adoption; Information Infrastructure; Information Technology; Internet and the Web; Mobile and Wireless Technology; Applications and Software; Technology Adoption; Digital Platforms; Household; AI and Machine Learning; Electronics Industry; Technology Industry; United States
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Lal, Rajiv, and Scott Johnson. "Amazon, Google, and Apple: Smart Speakers and the Battle for the Connected Home." Harvard Business School Case 518-035, February 2018.
  • Article

Network Effects Aren't Enough

By: Andrei Hagiu and Simon Rothman
In many ways, online marketplaces are the perfect business model. Since they facilitate transactions between independent suppliers and customers rather than take possession of and responsibility for the products or services in question, they have inherently low cost... View Details
Keywords: Digital Platforms; Competition; Internet and the Web; Network Effects; Market Participation
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Hagiu, Andrei, and Simon Rothman. "Network Effects Aren't Enough." Harvard Business Review 94, no. 4 (April 2016): 65–71.
  • March 1998 (Revised November 1999)
  • Case

USA TODAY Online

By: John A. Deighton and Anthony St. George
How should USA TODAY use its brand franchise to build a publishing business on the World Wide Web? Advertising Age described the first steps as "a case study in how not to do it," but by the end of 1997 USA TODAY Online is the most visited news site on the Web. Now the... View Details
Keywords: Digital Marketing; Design; Profit; Revenue; Brands and Branding; Marketing Strategy; Internet and the Web; Information Industry
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Deighton, John A., and Anthony St. George. "USA TODAY Online." Harvard Business School Case 598-133, March 1998. (Revised November 1999.) (request a courtesy copy.)
  • 10 Jun 2014
  • First Look

First Look: June 10

arising in clusters, including knowledge, skills, and input-output linkages. August 2013 Harvard Business Review Mastering the Intermediaries: Strategies for Dealing with the Likes of Google, Amazon, and Kayak By: Edelman, Benjamin G.... View Details
Keywords: Sean Silverthorne
  • 21 Nov 2012
  • Research & Ideas

What Health Care Managers Need to Know--and How to Teach Them

digital platform, and the increased fiscal pressures created by the worldwide economic crisis. Unfortunately, the educational programs for future health care leaders fail to provide many of the needed skills, according to a survey of CEOs... View Details
Keywords: by Paul Guttry; Health; Education
  • May 2022
  • Case

Thinking Outside the Wine Box (A): Mekanism and the Franz for Life Campaign

By: Tomomichi Amano, Elie Ofek, Mengjie Cheng and Amy Klopfenstein
This case provides an overview of “Franz for Life,” an advertising campaign that independent advertising agency Mekanism created and executed to revitalize the brand image of Franzia, a low-cost boxed wine. For several years, Franzia’s popularity declined among... View Details
Keywords: Marketing; Brands and Branding; Marketing Strategy; Digital Marketing; Social Marketing; Marketing Communications; Product Positioning; Food and Beverage Industry; Advertising Industry; United States
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Amano, Tomomichi, Elie Ofek, Mengjie Cheng, and Amy Klopfenstein. "Thinking Outside the Wine Box (A): Mekanism and the Franz for Life Campaign." Harvard Business School Case 522-055, May 2022.
  • February 2019 (Revised June 2019)
  • Case

Where to Grow Next at Online Marketplace OLX

By: Thales Teixeira, Leandro A. Guissoni and Samy Dana
The CEO of OLX Brazil, an online classifieds platform business, is debating among multiple paths to grow sustainably (i.e., profitably) without the need for investor money. The options under consideration are (1) penetration growth by focusing on the core, (2) new... View Details
Keywords: Online Marketplace; Growth; Customer Acquisition; Facebook; Two-sided Network; E-commerce; Classifieds; Naspers; Schibsted; Innovation; Startup; Digital Platforms; Internet and the Web; Growth and Development Strategy; Business Model; Innovation and Invention; Business Startups; Decision Choices and Conditions; Brazil
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Teixeira, Thales, Leandro A. Guissoni, and Samy Dana. "Where to Grow Next at Online Marketplace OLX." Harvard Business School Case 519-064, February 2019. (Revised June 2019.)
  • 24 Jul 2007
  • First Look

First Look: July 24, 2007

Company Harvard Business School Case 307-093 Digital China is the largest Chinese independent systems integrator (IBM and HP are larger). Describes their history and their current strategy and invites the... View Details
Keywords: Martha Lagace
  • 10 Jun 2002
  • Research & Ideas

Disruption: The Art of Framing

on digital photography would inevitably distract the mainstream managers. Fund in stages. Establishing a freestanding venture is a good first step, but it's no guarantee that the people in charge will manage the business as an independent... View Details
Keywords: by Clark Gilbert & Joseph L. Bower
  • 04 Mar 2014
  • Sharpening Your Skills

Sharpening Your Skills: Managing Innovation

Should managers lead innovation or get out of the way? It's not an either/or decision. Executives of some great innovative companies—Amazon's Jeff Bezos, Facebook's Mark Zuckerberg—are active participants in creation, getting their hands dusty in the View Details
Keywords: Re: Multiple Faculty
  • 02 Jun 2003
  • Research & Ideas

Stuck in Gear: Why Managers Don’t Act

re-tooled to successful and profitable strategic ends. In Revival of the Fittest, he draws on his extensive global research in such diverse industries as personal computers, brewing, tires, and consumer banking to outline the pitfalls that managers should be aware of... View Details
Keywords: by Martha Lagace
  • 26 Nov 2012
  • Research & Ideas

New Winners and Losers in the Internet Economy

calls the "less glamorous layer" that supports those big brand names, such as digital advertising agencies, ad networks, ad exchanges, customer analytics firms, listening platforms, and other firms both large and small, many of... View Details
Keywords: by Dina Gerdeman; Publishing
  • 03 Aug 2010
  • First Look

First Look: August 3

in bringing their products to market, yet we know very little about the kinds of strategies they can employ to influence regulatory actor decision making. In this paper, we highlight a firm's strategic use of symbolic signaling in... View Details
Keywords: Martha Lagace
  • 27 Jul 2009
  • Research & Ideas

Social Network Marketing: What Works?

Therefore, the advertising-based business model has had only limited success on social networking sites. If the purpose of advertising is to influence consumers' purchases, our research shows that there is another way to influence their behavior. Imagine that Sony... View Details
Keywords: by Sarah Jane Gilbert; Advertising; Publishing; Retail
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