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    Joseph M. Segel

    A prolific entrepreneur, Segel has founded many successful companies including The Franklin Mint and National Software testing Laboratories. His biggest success was the formation of QVC, which stands for quality, value and convenience.... View Details
    Keywords: Entertainment & Broadcast Media
    • 02 Feb 2004
    • Research & Ideas

    Mapping Your Corporate Strategy

    articulated by (HBS professor) Michael Porter, will be most successful when the collection of integrated and aligned activities enable the company to offer a value proposition—whether low total cost, product leadership, complete View Details
    Keywords: by Martha Lagace
    • 19 Sep 2006
    • First Look

    First Look: September 19, 2006

    network tool, which closely matched the executives' view of their industry and firm, proved useful in making a significant decision for the company. In particular, value network analysis channeled attention to the composition of the View Details
    Keywords: Sean Silverthorne
    • 01 Dec 2014
    • News

    Faculty Q&A: The New Brand Manager: You

    Now that customers have more of a voice in the consumer-brand relationship, some brands have suffered loud criticism for recent business decisions. How can brands avoid that pitfall? I’m not sure consumer criticism is always necessarily... View Details
    Keywords: April White
    • 01 Dec 2003
    • News

    An Authentic Leader

    not going to have an appreciation for the customer. How do you create long-term value? Real value is created by a motivated organization that is pursuing a mission that has a passion for the customer and a... View Details
    Keywords: Roger Thompson; Colleges, Universities, and Professional Schools; Educational Services
    • 12 Mar 2018
    • Op-Ed

    Op-Ed: Why BlackRock CEO Larry Fink Is Not a Socialist

    both results. What’s missing in this debate is a deeper understanding of how value is created, and how it benefits all stakeholders in society—especially shareholders. “Does this make Larry Fink a socialist? Hardly. In fact, Fink is one... View Details
    Keywords: by Bill George; Banking
    • May 2017 (Revised September 2018)
    • Supplement

    Hilti Fleet Management (B): Towards a New Business Model

    By: Ramon Casadesus-Masanell, Oliver Gassmann and Roman Sauer
    The (B) case tackles the implementation and scaling process of fleet management over the years. Finally, the case explores current challenges facing the BMI. View Details
    Keywords: Hilti; Business Model Innovation; BMI; Fleet Management; Decision-making; Implementation; Power Tools Industry; Europe; Switzerland; Business Model; Restructuring; Transformation; Transition; Customer Value and Value Chain; Customer Focus and Relationships; Construction; Innovation and Invention; Leasing; Strategy; Growth Management; Decision Making; Construction Industry; Switzerland; Liechtenstein; Germany; Austria; Europe; United States; Asia; Brazil; China; Latin America; Africa; Japan; Hong Kong; France; Italy; Spain
    Related
    • 24 Jun 2002
    • Research & Ideas

    Building ’Brandtopias’—How Top Brands Tap into Society

    Customers value some of the most powerful brands in the world primarily for their "cultural value": They provide imaginative resources that people use to build their identities. These are what... View Details
    Keywords: by Martha Lagace
    • August 1999 (Revised January 2002)
    • Case

    Brita Products Company, The

    By: John A. Deighton
    Clorox's Brita skillfully exploits a tide of water safety concerns, growing a home water (filtration) business from inception to a 15% U.S. household penetration in ten years. The dilemma in the case arises as the period of increasing returns seems to be drawing to a... View Details
    Keywords: Customer Value and Value Chain; Acquisition; Retention; Safety; Natural Environment; Emerging Markets; Investment Return; Equity; Demand and Consumers; United States
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    • November 1991 (Revised December 1996)
    • Case

    Pressco, Inc.--1985

    By: William E. Fruhan Jr.
    A capital budgeting problem is viewed from the context of a marketing representative attempting to make a sale of energy saving heavy industrial equipment. Tax law changes promise to have a significant impact on the customer's decision process. Teaching purpose: To... View Details
    Keywords: Capital Budgeting; Machinery and Machining; Valuation; Taxation; Customer Value and Value Chain; Cost vs Benefits; Inflation and Deflation; Cost Management; Product Marketing; North and Central America
    Related
    • February 2000 (Revised November 2002)
    • Case

    QuickenInsurance: The Race to Click and Close (A)

    By: Lynda M. Applegate
    ES Technologies started in 1976 as a storefront in Tempe, Arizona selling personal computer kits to hobbyists. Twenty years later, revenues exceeded $3.5 billion, and the business had evolved from a computer store to a master reseller and full-line integrator of... View Details
    Keywords: Customer Value and Value Chain; Entrepreneurship; Technological Innovation; Growth and Development Strategy; Industry Structures; Business Strategy; Competitive Strategy; Information Technology; Information Technology Industry; Arizona
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    • December 1997 (Revised May 1998)
    • Case

    CUC and HFS: Corporate Identity for a "Merger of Equals"

    By: Stephen A. Greyser and Robert J. Crawford
    In the wake of a major $20 billion market capitalization "merger of equals," two large consumer service firms must determine a new name for the new entity. Neither CUC nor HFS is well known among consumers. The CUC Services (e.g., shopping, travel, credit card... View Details
    Keywords: Mergers and Acquisitions; Capital; Brands and Branding; Identity; Customization and Personalization; Value; Service Industry
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    • 01 Jun 2007
    • News

    More Faculty Honors

    teaching and research. Professor Joseph Bower is the coeditor of From Resource Allocation to Strategy, which was named Best Management Book of 2006 by strategy + business magazine. A book coauthored by Professor Sunil Gupta, Managing View Details
    Keywords: awards; Colleges, Universities, and Professional Schools; Educational Services; Publishing Industries (except Internet); Information
    • 15 Jul 2015
    • Research & Ideas

    Amazon Prime Day: The Logic Behind a Retailer’s Made-up Holiday

    revenue for Amazon, in addition to the additional value the online retailing giant gets from the loyalty customers feel once they are enrolled. "THERE IS NO QUESTION THAT PRIME MEMBERS ARE EXTREMELY... View Details
    Keywords: Re: Sunil Gupta; Retail

      Michael A. Volkema

      Volkema was devoted to turning the office furniture company into a profitable enterprise. Developing an extensive 12 person Executive Leadership team, Volkema redesigned HM’s core value system, launching the Blueprint for Corporate... View Details
      Keywords: Fabricated Goods
      • 08 Dec 2015
      • First Look

      December 8, 2015

      appreciative of the employees and valued the service more. Employees who observed customer transparency felt that their work was more appreciated and more impactful, and thus were more satisfied with their... View Details
      Keywords: Sean Silverthorne
      • 12 Oct 1999
      • Research & Ideas

      Confronting the Challenges that Face Bricks-and-Mortar Stores

      technologies and conclude that they represent the future of retailing. However, that conclusion would be wrong. Technology is just a platform for change. How we use the technology to create value for View Details
      Keywords: by Raymond Burke; Retail
      • 22 Feb 2010
      • Op-Ed

      Tragedy at Toyota: How Not to Lead in Crisis

      mid-1980s, Johnson & Johnson CEO Jim Burke understood his company credo challenged him to put the needs of customers first. Although J&J was not responsible for these problems, Burke nevertheless recalled every Tylenol product... View Details
      Keywords: by William George; Auto
      • 17 Dec 2015
      • News

      Conducting Research That Influences Practice

      Tami Kim, a doctoral student at HBS, is conducting research into how the restaurant business could benefit from transparency—literally—by making it possible for chefs and diners to see one another. Her findings on employee and customer... View Details
      • February 2008
      • Teaching Note

      Innovation at Timberland: Thinking Outside the Shoe Box (TN)

      By: Rosabeth Moss Kanter and Matthew Bird
      Teaching Note for [306064]. View Details
      Keywords: Innovation and Invention; Organizational Culture; Sales; Customer Value and Value Chain; Brands and Branding; Expansion; Growth and Development Strategy; Apparel and Accessories Industry
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