Skip to Main Content
HBS Home
  • About
  • Academic Programs
  • Alumni
  • Faculty & Research
  • Baker Library
  • Giving
  • Harvard Business Review
  • Initiatives
  • News
  • Recruit
  • Map / Directions
Faculty & Research
  • Faculty
  • Research
  • Featured Topics
  • Academic Units
  • …→
  • Harvard Business School→
  • Faculty & Research→
  • Research
    • Research
    • Publications
    • Global Research Centers
    • Case Development
    • Initiatives & Projects
    • Research Services
    • Seminars & Conferences
    →
  • Publications→

Publications

Publications

Filter Results: (2,067) Arrow Down
Filter Results: (2,067) Arrow Down Arrow Up

Show Results For

  • All HBS Web  (2,067)
    • News  (375)
    • Research  (1,427)
    • Events  (1)
    • Multimedia  (6)
  • Faculty Publications  (624)

Show Results For

  • All HBS Web  (2,067)
    • News  (375)
    • Research  (1,427)
    • Events  (1)
    • Multimedia  (6)
  • Faculty Publications  (624)
← Page 59 of 2,067 Results →
  • 25 Aug 2003
  • Research & Ideas

Should You Sell Your Digital Privacy?

but at the cost of completely denying the customers the value of their identity. Q: What are top issues companies need to consider when creating privacy relationships with customers? A: It's not about... View Details
Keywords: by Manda Salls & Sean Silverthorne; Advertising
  • November 1991 (Revised December 1996)
  • Case

Pressco, Inc.--1985

By: William E. Fruhan Jr.
A capital budgeting problem is viewed from the context of a marketing representative attempting to make a sale of energy saving heavy industrial equipment. Tax law changes promise to have a significant impact on the customer's decision process. Teaching purpose: To... View Details
Keywords: Capital Budgeting; Machinery and Machining; Valuation; Taxation; Customer Value and Value Chain; Cost vs Benefits; Inflation and Deflation; Cost Management; Product Marketing; North and Central America
Citation
Educators
Purchase
Related
Fruhan, William E., Jr. "Pressco, Inc.--1985." Harvard Business School Case 292-085, November 1991. (Revised December 1996.)
  • August 1999 (Revised January 2002)
  • Case

Brita Products Company, The

By: John A. Deighton
Clorox's Brita skillfully exploits a tide of water safety concerns, growing a home water (filtration) business from inception to a 15% U.S. household penetration in ten years. The dilemma in the case arises as the period of increasing returns seems to be drawing to a... View Details
Keywords: Customer Value and Value Chain; Acquisition; Retention; Safety; Natural Environment; Emerging Markets; Investment Return; Equity; Demand and Consumers; United States
Citation
Educators
Purchase
Related
Deighton, John A. "Brita Products Company, The." Harvard Business School Case 500-024, August 1999. (Revised January 2002.) (request a courtesy copy.)
  • 01 Dec 2018
  • News

Case Study: Your Data, Your Health

during a Blavatnik Fellowship in Life Science Entrepreneurship at HBS. The startup employs a system for collecting reproductive cell samples from a tampon, which the customer sends to the lab for genomic analysis. The lab then provides... View Details
Keywords: Jen McFarland Flint
  • Web

IT Strategy: Improving Service to Support Innovation | Information Technology

launching the Service Delivery Improvement Plan initiative, TSS, in partnership with the IT Service Delivery Team (ITSD), began to generate solutions that would greatly improve overall service delivery and customer satisfaction. Among the... View Details
  • February 2000 (Revised November 2002)
  • Case

QuickenInsurance: The Race to Click and Close (A)

By: Lynda M. Applegate
ES Technologies started in 1976 as a storefront in Tempe, Arizona selling personal computer kits to hobbyists. Twenty years later, revenues exceeded $3.5 billion, and the business had evolved from a computer store to a master reseller and full-line integrator of... View Details
Keywords: Customer Value and Value Chain; Entrepreneurship; Technological Innovation; Growth and Development Strategy; Industry Structures; Business Strategy; Competitive Strategy; Information Technology; Information Technology Industry; Arizona
Citation
Find at Harvard
Related
Applegate, Lynda M. "QuickenInsurance: The Race to Click and Close (A)." Harvard Business School Case 800-295, February 2000. (Revised November 2002.)
  • 01 Jun 2022
  • News

Case Study: Glass Half Full

Amazon and relying instead on Shopify as an online storefront and on ShipBob for fulfillment. Then came the cold shower of reality: Customer acquisition beyond Amazon can prove very expensive. He decided to offer Neutrall’s products there... View Details
Keywords: Jen McFarland Flint; Nonstore Retailers; Retail Trade
  • 01 Sep 2008
  • News

Alumni Books

while witnessing the end of the studio system, the development of indepen-dent production, and the rise and fall of some of Hollywood’s most gifted (and notorious) cultural icons. Satisfied Customers Tell Three Friends, Angry View Details
Keywords: Publishing Industries (except Internet); Information; Management, Scientific, and Technical Consulting Services; Professional Services
  • August 2001 (Revised March 2008)
  • Supplement

Kirk Arnold

By: Nitin Nohria and Alan Price
Supplements NerveWire, Inc. View Details
Keywords: Recruitment; Value; Mission and Purpose; Partners and Partnerships; Business Model; Customer Value and Value Chain; Investment Return; Economic Slowdown and Stagnation; Problems and Challenges; Consulting Industry; Newton
Citation
Purchase
Related
Nohria, Nitin, and Alan Price. "Kirk Arnold." Harvard Business School Supplement 402-020, August 2001. (Revised March 2008.)
  • 21 May 2007
  • Research & Ideas

Fixing the Marketing-CEO Disconnect

measuring "innovative beverages" as a key metric. As a result, their efforts were focused on designing complex drinks that ultimately slowed their operations. They subsequently learned that customers View Details
Keywords: by Sean Silverthorne
  • 18 Oct 2018
  • Research & Ideas

How to Use Free Shipping as a Competitive Weapon

shipping fees." Many multichannel strategies to consider Retailers have a number of options when deciding how to fulfill customer orders while attempting to maximize profit and customer satisfaction,... View Details
Keywords: by Kristen Senz; Retail
  • 05 Dec 2007
  • Sharpening Your Skills

Sharpening Your Skills: Managing Marketing

Networked Customers? How Do You Value a 'Free' Customer? Sometimes a valuable customer may be the person who never buys a thing. Professor Sunil Gupta discusses how to assess the profitability of a View Details
  • 01 Dec 2009
  • News

Alumni Books

CIOs Create and Communicate Value by Richard Hunter and George Westerman (DBA ’03) (Harvard Business Press) The authors recommend that to combat the IT-as-cost mindset, CIOs use IT to create three kinds of View Details
  • 05 Feb 2025
  • Blog Post

Leadership with purpose: Redefining success and impact with Satpal Singh (SELP—India 4, 2019)

driving transformations that make a meaningful difference in the lives of our customers and communities. Throughout my career, I’ve learned leadership isn’t about fitting into a mold—it’s about understanding who you are and the View Details
Keywords: All Industries
  • 19 May 2020
  • Research & Ideas

Why Privacy Protection Notices Turn Off Shoppers

safe.” If companies do provide a notice, however, they must abide by it. For that reason, companies often make them as broad and sweeping as possible—perhaps triggering customers to worry about what the company might do with their data.... View Details
Keywords: by Michael Blanding; Retail
  • 17 Mar 2022
  • Research & Ideas

Navigating Tradeoffs: How Purpose Becomes a Company's ‘Lighthouse in the Storm’

my new book Deep Purpose: The Heart and Soul of High-Performance Companies, I explore how purpose-driven leaders find success by going beyond focusing only on shareholders and customers and also considering their employees, communities,... View Details
Keywords: by Ranjay Gulati
  • 24 Apr 2014
  • News

Improving the service experience requires excellence—but not in everything

Everyone knows what bad service feels like—and that’s something Frances Frei, Professor at HBS, wants to fix. Making the service experience better for everyone, from customers to employees, begins with understanding the services View Details
  • 01 Dec 2017
  • News

Case Study: The Doctor Deficit

quality,” Heissler said. “How do we grow without diluting our main value proposition?” How they answered the question: QE Solar didn’t expand to California, focusing instead on growing with their customers... View Details
Keywords: April White
  • Portrait Project

Thomas Rajan

industry one airline at a time to where value isn't just a fair ticket price or a healthy balance sheet, but where customers and employees are treated with dignity and respect as well. To lift nations to the... View Details
  • 29 Jan 2019
  • First Look

New Research and Ideas, January 29, 2019

aggregation of citizens’ preferences, government preferences are present biased, resulting in over-accumulation of debt. Calibrating this parameter with values in the literature, the model can reproduce debt levels and frequency of... View Details
Keywords: Dina Gerdeman
  • ←
  • 59
  • 60
  • …
  • 103
  • 104
  • →
ǁ
Campus Map
Harvard Business School
Soldiers Field
Boston, MA 02163
→Map & Directions
→More Contact Information
  • Make a Gift
  • Site Map
  • Jobs
  • Harvard University
  • Trademarks
  • Policies
  • Accessibility
  • Digital Accessibility
Copyright © President & Fellows of Harvard College.