Custom - Publications - Faculty & Research

01 Jun 2012
News

Around the World

the field about customer preferences for new products. Second, they learned how to function as a team to bring out the best in everyone (something they practiced in FIELD 1). Third, they learned a bit of humility by discovering that ideas... View Details

Keywords: Roger Thompson; Colleges, Universities, and Professional Schools; Educational Services

09 Dec 2021
News

Higher Returns

Institute for Sustainable Investing, that shows that 80 percent of individual investors in those next generations are interested in sustainable investments that can be customized to meet their interests and goals. 86 percent of... View Details

01 Feb 1997
News

Made, Not Born: HBS Courses and Entrepreneurial Management

accounting, operations, human resources, and customer and product development. The context is small enough to understand the entire organization." In addition to the faculty members who teach courses in entrepreneurship described above,... View Details

01 Dec 2010
News

The Transformers

idea was to take the best thinking of the for-profit sector and customize it in ways that would actually make it useful for nonprofits,” recalls Bradach. “We really were in uncharted territory and learning as much as we were teaching,”... View Details

Keywords: Roger Thompson; Management, Scientific, and Technical Consulting Services; Professional Services

30 Sep 2016
News

Competing Against Luck

think my way through. What causes customers to decide to buy or not buy my product is-- what is their job, and can I deliver on that job better than the competitors because I understand the experiences we need to provide, and how I need... View Details

01 Mar 2016
News

Alumni and Faculty Books for March 2016

success, a story that has seen revenues multiply, share prices jump many times, and customer satisfaction become an industry benchmark. The Happiness Equation: Want Nothing + Do Anything = Have Everything by Neil Pasricha (MBA 2007) (G.P.... View Details

14 Mar 2019
News

The Merchant of Osaka

inventory problems and dire financial crises—and whatever the symptom, the root cause was usually that the company had lost touch with its customers. “It’s one of the main reasons the country continues to fall behind,” she says. Her job was to go in, determine what the... View Details

Keywords: Health, Social Assistance

02 Sep 2018
News

Havana Rising

“Ramen head.” “These things are traumatizing for an elementary school kid—when you don’t fit in perfectly,” she recalls. And there were different customs and norms that required acclimation. The school had no janitors, so the students... View Details

Keywords: Dan Morrell; photographed by Eve North

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