Publications

2024
Other Teaching and Training Material

Earth

By: Barry Nalebuff and Max Bazerman

Earth was created to provide participants with the opportunity to negotiate a solution to the most important environmental challenge that faces humanity — climate change. Just as finding solutions to climate change is challenging, students will be challenged to find a... View Details

Keywords: Climate Change; Outcome or Result; Negotiation; Game Theory

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October 2006 (Revised April 2007)
Case

Ayala Corporation

Ayala Corporation is the oldest conglomerate in the Philippines and has been controlled by the Zobel de Ayala family for seven generations. Over the past 25 years, Ayala has evolved from a real estate family business into a highly diversified and professionally managed... View Details

Keywords: Diversification; Family Business; Business Conglomerates; Valuation; Financial Strategy; Public Ownership; Real Estate Industry; Philippines

December 2014
Article

Location Strategies for Agglomeration Economies

By: Juan Alcácer and Wilbur Chung

Geographically concentrated industry activity creates pools of skilled labor and specialized suppliers, and increases opportunities for knowledge spillovers. The strategic value of these agglomeration economies may vary by firm, depending upon the relative value of... View Details

Keywords: Location Strategies; Location Choices; Agglomeration Economies; Strategy; Value Creation; Geographic Location; Industry Clusters; Microeconomics; Manufacturing Industry; United States

Find at Harvard

27 May 2015
Research & Ideas

Build 'Scaffolds' to Improve Performance of Temporary Teams

you have effective teamwork when you can't have the traditional structural features of effective teams, [and so] I shifted my emphasis from teams to 'teaming,'" Edmondson says. Valentine shared that interest in "messy"... View Details

Keywords: by Roberta Holland; Health

12 PM – 1:30 PM EST, 29 Feb 2024
Webinars: Career

Considering Retirement

"So you're actually thinking about retiring?!" Retirement can inspire not only excitement for new possibilities, but also fear for the future. How can you keep the parts of work you love but enjoy more balance in your life? What work will you do? How will this... View Details

February 2011 (Revised December 2012)
Case

Porsche: The Cayenne Launch

By: John Deighton, Jill Avery and Jeffrey Fear

Can an online discussion forum supply insight into the evolution of brand meaning? In 2003 Porsche launched a sport utility vehicle, dividing Porsche purists from newcomers to the brand. Vocal members of online and offline Porsche communities ridiculed the Cayenne SUV... View Details

Keywords: Knowledge Sharing; Knowledge Use and Leverage; Risk Management; Brands and Branding; Product Launch; Product Positioning; Social and Collaborative Networks; Auto Industry

February 2008 (Revised November 2015)
Case

Danaher Corporation

By: Bharat Anand, David J. Collis and Sophie Hood

Between 1985 and 2007, Danaher has been one of the best-performing industrial conglomerates in the U.S. This case examines the corporate strategy of this diversified, global corporation. It describes the firm's portfolio strategy and the Danaher Business System—a... View Details

Keywords: Business Conglomerates; Global Strategy; Multinational Firms and Management; Growth and Development Strategy; Organizational Culture; Corporate Strategy; Value Creation

March 2009 (Revised April 2011)
Course Overview Note

Growing, Financing, and Managing Family and Closely Held Firms: Overview of the Course

By: Belen Villalonga

Most companies around the world are controlled by their founding families, including more than half of all public corporations in the U.S. and Europe and more than two thirds of those in Asia. These companies are the subject of the Financial Management of Family and... View Details

Keywords: Family Business; Financial Management; Corporate Governance; Governing and Advisory Boards; Family Ownership; Business and Stakeholder Relations; Valuation

17 Jun 2013
Research & Ideas

Advertising Symbiosis: The Key to Viral Videos

Teixeira, which identifies the ingredients necessary to create online videos so compelling that viewers will not only want to watch them but also actively seek them out and share them with friends, family,... View Details

Keywords: by Carmen Nobel; Advertising

Jacob M. Cook

Jacob Cook is a Lecturer in the Marketing Unit at Harvard Business School, where he teaches the EC course Digital Marketing & AI Workshop. His work focuses on how companies design and scale customer acquisition and retention strategies using digital marketing,... View Details

20 May 2024
Blog Post

Get to Know Class Day Student Speaker Erik Roberts

what you do, and showing up with a sense of purpose.” Roberts credits his family as his primary influence. As the youngest of three, with a sizable age gap between him and his older sisters, he was given a long leash and the foundational View Details

15 Jul 2009
Working Paper Summaries

Policy Bundling to Overcome Loss Aversion: A Method for Improving Legislative Outcomes

Keywords: by Katherine L. Milkman, Mary Carol Mazza, Lisa L. Shu, Chia-Jung Tsay & Max H. Bazerman

December 2004 (Revised July 2008)
Case

Delaware Worldwide Corporation

By: Ronald W. Moore

Discusses the bankruptcy reorganization process, with an emphasis on valuation and capital structure. Serves as the basis for a bankruptcy reorganization game that has been used for many years in Creating Value Through Corporate Restructuring, a second-year finance... View Details

Keywords: Restructuring; Capital Structure; Insolvency and Bankruptcy; Financial Strategy; Valuation

March 2004 (Revised May 2005)
Case

Shurgard Self-Storage: Expansion to Europe

By: Richard G. Hamermesh and Indra Reinbergs

Shurgard, a U.S.-based firm that rents storage facilities to consumers and small businesses, is considering financing options for rapid expansion of its European operations. Five years after entering Europe, Shurgard Europe has opened 17 facilities in Belgium, France,... View Details

Keywords: Private Equity; Valuation; Business Model; Governing and Advisory Boards; Entrepreneurship; Cross-Cultural and Cross-Border Issues; Service Industry; Belgium; France; Sweden; United States; Europe

August 2016 (Revised December 2016)
Module Note

Strategy Execution Module 2: Building a Successful Strategy

By: Robert Simons

This module reading describes the basics of building a successful strategy. Topics in this module include a discussion of the distinction between corporate and business strategy; how to conduct a SWOT analysis of market dynamics and internal capabilities; the use of... View Details

Keywords: Management Control Systems; Implementing Strategy; Strategy Execution; Business Strategy; Five Forces; Distinctive Capabilities; Emergent Strategy; Mission Statements; Strategy; SWOT Analysis; Competitive Advantage

Blog

What Black Executives Really Want

EXECUTIVES FEEL SEEN? If I am a Black executive, I want to know that others see me as a person, as a valued contributor, and as someone who is progressing over time. I want to look around and see people with intersecting identities close... View Details

16 Mar 2015
Working Paper Summaries

Higher-Ambition CEOs Need Higher-Ambition Boards

Keywords: by Edward J. Ludwig, Anna Elise Walton & Michael Beer

October 2012 (Revised February 2014)
Teaching Note

Logoplaste: Global Growing Challenges (TN)

By: Juan Alcacer

The case follows Logoplaste in its transformation from a small player in the plastic container industry in Portugal to a mid-sized global firm with operations in 11 countries. The case summarizes Logoplaste's history, with an emphasis on the milestones of its global... View Details

Keywords: R＆D; Innovation; Competitive Advantage; Operations Strategy; Global Strategy; Competition; Operations; Strategy; Manufacturing Industry