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- All HBS Web
(2,103)
- People (3)
- News (357)
- Research (1,310)
- Events (13)
- Multimedia (4)
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- 02 Jun 2003
- Research & Ideas
Why Have Marketers Ignored America’s Man-of-Action Hero?
cultural icons are built. Icons are the big winners of the culture share game. I conduct historical studies of brands like Volkswagen, Budweiser, Harley, Nike, and Mountain Dew. One of the key findings of my research is that all of these... View Details
Keywords: by Manda Salls
- 04 Jun 2007
- Research & Ideas
Is Health Care Making You Better—or Dead?
book, Who Killed Health Care? We asked Herzlinger, the Nancy R. McPherson Professor of Business Administration Chair at the Harvard Business School, to discuss her latest work and her more than 30 years of research in the health care... View Details
- 22 Apr 2020
- Research Event
How Investors Are Sizing Up Climate Change’s Risks—and Opportunities
Until a few years ago, climate change’s potential impact seemed abstract for many investors. Now, as sea levels rise, hurricanes intensify, and droughts threaten food supplies, many investors are confronting its financial realities. But it’s not a simple calculation.... View Details
- 12 Oct 1999
- Research & Ideas
Confronting the Challenges that Face Bricks-and-Mortar Stores
for example. Each site requires consumers to navigate slightly differently; sites organize product categories in different ways, they provide different types of information about products, and they have different procedures for ordering... View Details
- 31 Jan 2017
- First Look
First Look at New Research: January 31, 2017
the observer’s perspective, leaving the perspective of the observed to the realm of scholarly methodology courses and philosophical debates on privacy. I suggest how the literature on transparency and related literatures might be improved with View Details
Keywords: Carmen Nobel
- 09 Feb 2018
- Research & Ideas
Big Hits: The Best of the 2018 Super Bowl Ads
partisanship, and/or conscious neglect, as they presented their brands as heroic substitutes stepping in to provide services (e.g., clean water, cancer research funding) traditionally provided by nations, states, and/or NGOs. Click to... View Details
- 03 Mar 2009
- First Look
First Look: March 3, 2009
search affiliated sellers (stores). There are three motives for diverting search (i.e., inducing consumers to search more than they would like): 1) trading off higher total consumer traffic for higher... View Details
Keywords: Martha Lagace
- 06 May 2008
- First Look
First Look: May 6, 2008
business model, one that positioned the company simultaneously in the PC industry and the consumer electronics industry. While Apple enjoyed a high market share in digital media players and in online music sales, it remained a niche... View Details
Keywords: Martha Lagace
- 16 Jul 2013
- First Look
First Look: July 16
famously said that, because it's nigh impossible to do both, leaders should opt for fear. Research from Harvard Business School's Amy Cuddy and consultants Matthew Kohut and John Neffinger refute that theory, arguing that leaders would do... View Details
Keywords: Anna Secino
- 09 Mar 2003
- Research & Ideas
Education, Technology, and Business: What’s the Catch?
change" in accountability and the huge business need to offer services and programs to help teachers stay on top. Parents will also become more involved as consumers, he added, creating a push for overall school quality to rise. Fishman saw this View Details
- 07 Aug 2009
- What Do You Think?
Why Can’t Americans Get Health Care Right?
food and fuel; we're talking about health care, about which consumers and providers may be less rational. For example, behavioral economists would tell us, among other things, that in the world of health care: (1) View Details
- 14 Feb 2005
- Research & Ideas
The World in Your Palm?
As makers of everything engage in an all-out features war to cram the most services, accessories, and functions into a single product, the real question for many is this: Does the consumer really want an all-in-one digital device? A panel... View Details
Keywords: by Sean Silverthorne
- 19 Jun 2007
- First Look
First Look: June 19, 2007
examine how well the most widely used ratings—those of Kinder, Lydenberg, Domini Research & Analytics (KLD)—provide transparency about past and likely future environmental performance. We find KLD "concern" ratings to be... View Details
Keywords: Martha Lagace
- 14 Sep 2017
- Op-Ed
Op-Ed: Google Engineer Deserved to be Fired by the CEO
pointed out, he justified his assertions by cherry-picking research on gender differences. The real risk of Damore’s generalizations, expressed in a business context, is that they give license to people to behave as if those beliefs are... View Details
Keywords: by Bill George
- 12 Feb 2013
- First Look
First Look: Feb. 12
PublicationsOne-Switch Conditions for Multiattribute Utility Functions Authors:Abbas, Ali E., and David E. Bell Publication:Operations Research Abstract We introduce a variety of new independence conditions for multiattribute utility... View Details
Keywords: Sean Silverthorne
- 24 Sep 2014
- Op-Ed
The ABCs of Addressing Climate Change (From a Business Perspective)
It's Climate Week in New York City. The schedule features a UN Climate Summit, a People's Climate March, the Clinton Global Initiative, substantial criticism of the whole endeavor, and plenty of agitated interaction. There is a lot of noise here. How can businesses cut... View Details
- 02 Sep 2002
- Research & Ideas
Foreign Multinationals in the U.S.: A Rocky Road
this volume of essays come about? What surprised you most in the array of research and insights you were able to assemble from your colleagues? Jones: The origins of the project lay with my current research... View Details
Keywords: by Sarah Jane Johnston & Martha Lagace
- 21 Dec 2010
- First Look
First Look: December 21
article reviews recent research conducted by the authors that finds that intellectual property rights reform increases technology transfers, foreign direct investment inflows, and industrial development. It also places the findings of... View Details
- 18 Apr 2005
- Research & Ideas
Tips to Reinvent the Department Store
consumers who used to be loyal department store customers. "I think department stores are in the process of significant change," said Pat Chadwick, senior vice president of northeast regional stores for Bloomingdale's, at a... View Details
- 22 May 2020
- In Practice
Post-COVID Health Care: More Screens, Less Red Tape?
techniques, the changes in reimbursement for free-standing ambulatory surgery centers, the rise of telemedicine, and consumers’ preferences for surgery outside of the hospitals, will be accelerated by the closing of hospitals for “elective” surgery. View Details
Keywords: by Danielle Kost