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  • 01 Jul 2008
  • First Look

First Look: July 1, 2008

the customer knowledge gained from conducting market research at the front end of NPD affects which of these opportunities the firm should pursue. Pitfalls in analyzing the customer data are described, along with guidelines on how to... View Details
Keywords: Martha Lagace
  • 10 Sep 2012
  • HBS Case

HBS Cases: Branding Yoga

Owner/President Management Program, with plenty of lessons about branding and competitive strategy. Two Paths In Branding Yoga, cowritten with HBS Global Research Group associate director Kerry Herman and View Details
Keywords: by Kim Girard; Entertainment & Recreation
  • 12 Nov 2021
  • News

Alumni Business Leaders on Confronting the Climate Change Challenge

Swiss Re, which predicts that even if some mitigating actions are taken, global GDP will shrink by 14 percent by 2050 by 18 percent if no actions are taken. Okay, the sky may really be falling. However, research that my co-author, Bonita... View Details
  • 22 Feb 2022
  • News

Breaking News

business models and journalism, to support news organizations, and raise the capital to effect large-scale structural change in the industry, says Hansen Shapiro. Currently a senior research fellow at the Tow Center for Digital Journalism... View Details
Keywords: Jen McFarland Flint; illustration by Dana Smith; News, Library, Internet, and Other Services; Information
  • 14 Aug 2007
  • First Look

First Look: August 14, 2007

This, in turn, had an impact on De Beers' reputation and consumer confidence in the diamond as a product that represented integrity, love, and commitment. In 2000, De Beers' sustainability depends on the ability of its leaders to shift... View Details
Keywords: Martha Lagace
  • 13 Mar 2012
  • First Look

First Look: March 13

opportunity finds it attractive to underinvest, thereby behaving as if the investor faces a lower quality investment opportunity. This is particularly interesting, as prior research in finance literature has shown that firms will... View Details
Keywords: Sean Silverthorne
  • Web

Buy Now, Pay Later: Home Finance

HBS Quick Links MBA Executive Education Doctoral Programs Faculty and Research Alumni HBS Publishing Site Index HBS Home Contact Us Map/Directions Introduction Credit in Pre-Industrial Society Credit and the Market Economy: The Rise of... View Details
  • 25 Feb 2014
  • First Look

First Look: February 25

and persuasive. However, little is known about the downsides of using too much entertainment. This research focuses on why, when, and how much to entertain consumers in TV advertisements. We collected data... View Details
Keywords: Sean Silverthorne
  • 31 May 2011
  • First Look

First Look: May 31

research on admired companies from four continents, followed in over 20 countries, to derive six propositions about the role of humanistic institutional logic. Download the paper: http://www.hbs.edu/research/pdf/11-119.pdf   Cases &... View Details
Keywords: Sean Silverthorne
  • 2023
  • Article

Moral Escalation: Contested Category Emergence and Its Consequences in the Toy Industry

By: Ryann Noe
Preexisting research has outlined the cognitive, competitive, and economic barriers to market category emergence. Yet scholars have paid scant attention to the processes and consequences of moral resistance to nascent categories. Through a longitudinal, qualitative... View Details
Keywords: Moral Sensibility; Market Entry and Exit; Product Positioning; Consumer Products Industry; Consumer Products Industry
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  • Article

How to Launch Your Digital Platform: A Playbook for Strategists

By: Benjamin Edelman
The ubiquity of Internet access has caused a sharp rise in the number of businesses offering platforms that connect users for communication or commerce. Entrepreneurs are particularly drawn to these platforms because they create significant value and have modest... View Details
Keywords: Platforms; Launch; Mobilization Strategy; Two-Sided Platforms; Network Effects; Adoption; Entrepreneurship; Information Technology Industry; Advertising Industry; Media and Broadcasting Industry; Transportation Industry; Financial Services Industry
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  • 16 Jan 2006
  • Research & Ideas

Adam Smith, Behavioral Economist?

discuss her research and the enduring power of Adam Smith's ideas. Ann Cullen: How did you and your coauthors come to be interested in this lesser known publication of Adam Smith? Nava Ashraf: Several years ago while taking a graduate... View Details
Keywords: by Ann Cullen
  • Web

Career Support - Business & Environment

search tips and resources. Students can also view and apply for job opportunities, research organizations (login required) that recruit on campus, schedule interviews, and sign up for programs and coaching appointments. 12twenty Internal... View Details
  • Web

HBS - Financials | Supplemental Financial Information

Unrestricted 8% Other 7% Special Initiatives 6% Research 5% Building Operations Consistent with the long-term goal of preserving the value of the endowment in real terms (after inflation) and generating a predictable stream of available... View Details
  • 01 Aug 1998
  • News

High Honors

Baker Scholar. After spending a year at HBS as assistant to the legendary Professor Georges F. Doriot, Barford moved on to work as a financial analyst at Doriot's American Research & Development Corporation, one of the first U.S. venture... View Details
  • 02 Dec 2010
  • What Do You Think?

Making Right Choices: Art or Science?

so that alternative actions could be arrayed according to their attractiveness, expressed in quantitative terms. Recently, brain-scan technology has enabled researchers to associate choice and decision-making with various parts of the... View Details
Keywords: by Jim Heskett
  • 28 Apr 2009
  • First Look

First Look: April 28, 2009

behaviors led to undesirable consequences, even if they saw those behaviors as acceptable before they knew the consequences. Furthermore, our results demonstrate that a rational, analytic mindset can override the effects of one's intuitions in ethical judgments.... View Details
Keywords: Martha Lagace
  • 30 Oct 2007
  • First Look

First Look: October 30, 2007

multiple research projects and field observations to analyze problems facing the United States in recent years and to create an agenda for renewing American strengths through returning to core American principles—but in new ways suitable... View Details
Keywords: Sean Silverthorne
  • 23 Jan 2013
  • Research & Ideas

Three-Dimensional Strategy: Winning the Multisided Platform

third party. By contrast, a grocery store also creates a space for consumers and multiple brands to meet—but the store controls the transaction, serving as a reseller. Done right, the MSP model has proven extremely lucrative, throwing off... View Details
Keywords: by Julia Hanna
  • 16 Sep 2014
  • First Look

First Look: September 16

relationship; (b) reviews the literature on antecedents, consequences, and integration of M&A in the context of innovation; and (c) identifies potential directions of further research on this topic that have both theoretical and... View Details
Keywords: Sean Silverthorne