Consumer Research - Publications - Faculty & Research

16 Aug 2011
First Look

First Look: August 16

Michael Norton Publication:Journal of Consumer Research (forthcoming) Abstract We show that people non-normatively infer event causes from event consequences. For example, people inferred that a product... View Details

Keywords: Sean Silverthorne

22 Feb 2021
Book

Reaching Today's Omnichannel Customer Takes a New Sales Strategy

First, pricing and value are inherently intertwined. Yet, most companies use cost-plus pricing. That's dangerous in an information-rich world. Amazon, for instance, takes thousands of SKUs for consumer goods and distills this into... View Details

Keywords: by Kristen Senz

16 Mar 2010
First Look

First Look: March 16

and scale of this unique global corporation. Geoffrey Jones, a leading business historian from the Harvard Business School, takes us inside this corporation, which from its origins in Britain and the Netherlands has become a worldwide manufacturer of fast-moving View Details

Keywords: Martha Lagace

14 Aug 2007
First Look

First Look: August 14, 2007

This, in turn, had an impact on De Beers' reputation and consumer confidence in the diamond as a product that represented integrity, love, and commitment. In 2000, De Beers' sustainability depends on the ability of its leaders to shift... View Details

Keywords: Martha Lagace

16 Jan 2006
Research & Ideas

Adam Smith, Behavioral Economist?

discuss her research and the enduring power of Adam Smith's ideas. Ann Cullen: How did you and your coauthors come to be interested in this lesser known publication of Adam Smith? Nava Ashraf: Several years ago while taking a graduate... View Details

Keywords: by Ann Cullen

27 Oct 2002
Research & Ideas

Want a Happy Customer? Coordinate Sales and Marketing

service lines, market segments, and competitive positioning. Marketing did the thinking, managed the brand and consumer franchise in consumer goods companies, and provided support to the sales force. In this... View Details

Keywords: by Benson Shapiro

Web

Career Support - Business & Environment

search tips and resources. Students can also view and apply for job opportunities, research organizations (login required) that recruit on campus, schedule interviews, and sign up for programs and coaching appointments. 12twenty Internal... View Details

2023
Article

Moral Escalation: Contested Category Emergence and Its Consequences in the Toy Industry

By: Ryann Noe

Preexisting research has outlined the cognitive, competitive, and economic barriers to market category emergence. Yet scholars have paid scant attention to the processes and consequences of moral resistance to nascent categories. Through a longitudinal, qualitative... View Details

Keywords: Moral Sensibility; Market Entry and Exit; Product Positioning; Consumer Products Industry; Consumer Products Industry

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HBS - Financials | Supplemental Financial Information

Unrestricted 8% Other 7% Special Initiatives 6% Research 5% Building Operations Consistent with the long-term goal of preserving the value of the endowment in real terms (after inflation) and generating a predictable stream of available... View Details

01 Aug 1998
News

High Honors

Baker Scholar. After spending a year at HBS as assistant to the legendary Professor Georges F. Doriot, Barford moved on to work as a financial analyst at Doriot's American Research & Development Corporation, one of the first U.S. venture... View Details

23 Jan 2013
Research & Ideas

Three-Dimensional Strategy: Winning the Multisided Platform

third party. By contrast, a grocery store also creates a space for consumers and multiple brands to meet—but the store controls the transaction, serving as a reseller. Done right, the MSP model has proven extremely lucrative, throwing off... View Details

Keywords: by Julia Hanna

02 Dec 2010
What Do You Think?

Making Right Choices: Art or Science?

so that alternative actions could be arrayed according to their attractiveness, expressed in quantitative terms. Recently, brain-scan technology has enabled researchers to associate choice and decision-making with various parts of the... View Details

Keywords: by Jim Heskett

27 Nov 2000
Research & Ideas

The Dynamics of Standing Still: Firestone Tire & Rubber and the Radial Revolution

"Radial Age" advertising campaign in 1968. 2 The August 1968 Consumer Reports awarded its top two spots to radials and documented the new technology's longer life, increased safety, handling and economy relative to even... View Details

Keywords: by Donald N. Sull; Manufacturing; Transportation

04 Nov 2015
What Do You Think?

Why Does Gender Diversity Improve Financial Performance?

only on paper.” There were several criticisms of the fact that the research identified correlations, not causes. Norman Toy made the point by stressing the especially mischievous nature of the use of correlation in this case. In his... View Details

Keywords: by James Heskett

21 Feb 2019
Blog Post

Machine Learning and Behavioral Economics

of a real diversity of applications, from consumer apps to research in things like healthcare and energy management. The philosophical implications are enormous: machine learning is going to change... View Details

06 May 2021
HBS Case

How Four Women Made Miami More Equitable for Startups

other American cities as well. Too many people were left out and left behind, despite their grit and determination,” says Kanter, who cowrote the case with HBS Research Associate Joyce Kim. Miami’s gender and race roadblocks Miami, once... View Details

Keywords: by Carolyn DiPaolo

June 2020
Article

Real-time Data from Mobile Platforms to Evaluate Sustainable Transportation Infrastructure

By: Omar Isaac Asensio, Kevin Alvarez, Arielle Dror, Emerson Wenzel, Catharina Hollauer and Sooji Ha

By displacing gasoline and diesel fuels, electric cars and fleets reduce emissions from the transportation sector, thus offering important public health benefits. However, public confidence in the reliability of charging infrastructure remains a fundamental barrier to... View Details

Keywords: Environmental Sustainability; Transportation; Infrastructure; Behavior; AI and Machine Learning; Demand and Consumers

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28 May 2020
Research & Ideas

Coronavirus Could Create a 'Bankruptcy Pandemic'

With a pandemic temporarily closing many businesses and stifling consumer demand, whole industries, especially those that recently leveraged their balance sheets to take advantage of near-zero interest rates, are seeing their profits... View Details

Keywords: by Dina Gerdeman; Financial Services; Banking

22 Jan 2014
Working Paper Summaries

Separating Homophily and Peer Influence with Latent Space

Keywords: by Joseph P. Davin, Sunil Gupta & Mikołaj Jan Piskorski

07 Apr 2015
First Look

First Look: April 7

Publications April 2015 Harvard Business Review How to Really Motivate Salespeople By: Chung, Doug J. Abstract—Much of what we believe about the best ways to compensate and motivate the sales force is based on theory and lab experiments. But in the past decade, View Details