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- All HBS Web
(1,387)
- People (1)
- News (239)
- Research (1,055)
- Events (10)
- Multimedia (6)
- Faculty Publications (453)
- 04 Jun 2001
- Research & Ideas
RealNetworks, CNET, and Judo Strategy
Sure, the price of tulips in the Netherlands skyrocketed to such outlandish heights that one flower sold for the equivalent of several hundred dollars before the market crashed in 1637, taking the Dutch economy down with it for many years... View Details
Keywords: by Jim Aisner
- 30 Aug 2016
- First Look
August 30, 2016
forthcoming Journal of Marketing Research Incentives versus Reciprocity: Insights from a Field Experiment By: Chung, Doug J., and Das Narayandas Abstract—We conduct a field experiment in which we vary the sales force compensation scheme at an Asian enterprise that... View Details
Keywords: Carmen Nobel
- 28 Jun 2016
- First Look
June 28, 2016
pressure for antitrust revision came from the states. A perhaps unlikely leader, Edna Gleason, organized California's retail pharmacists and coordinated trade networks to monitor and enforce Resale Price Maintenance (RPM) contracts, a... View Details
Keywords: Sean Silverthorne
- 25 Aug 2022
- News
The Exchange: The Road Ahead for Crypto
banking. There’s a long way to go in terms of consumer protection. Charles C.Y. Wang: Aside from the logistical issues that Scott has mentioned, a couple things stand in the way of mainstream adoption. For people to use cryptocurrencies... View Details
- 21 Aug 2018
- First Look
New Research and Ideas, August 21, 2018
novel convertible bond dataset, I find that consumers often purchase dominated bonds—cheap and expensive versions of otherwise identical bonds coexist in the market. The empirical evidence suggests that broker incentives are responsible... View Details
Keywords: Dina Gerdeman
- 26 Feb 2008
- First Look
First Look: February 26, 2008
Abstract In this paper, we examine the pattern of correlation among consumer price sensitivities for customer purchase incidence decisions across complementary product categories. We use a hierarchical... View Details
Keywords: Martha Lagace
- 19 Feb 2019
- First Look
New Research and Ideas, February 19, 2019
and regulation of insurance markets, including the interaction between consumer choice difficulties or biases and adverse selection. We then document evidence on consumer mistakes in health-care utilization... View Details
Keywords: Sean Silverthorne
- 05 Jan 2010
- First Look
First Look: January 5
(revenue maximizing) auction for sponsored search advertising. We show that a search engine's optimal reserve price is independent of the number of bidders and independent of the rate at which click-through rate declines over positions.... View Details
Keywords: Martha Lagace
- 13 Jan 2009
- First Look
First Look: January 13, 2009
Working PapersCPC/CPA Hybrid Bidding in a Second Price Auction Authors:Benjamin Edelman and Hoan Soo Lee Abstract We develop a model of online advertising in which each advertiser chooses from multiple advertising measurement... View Details
Keywords: Martha Lagace
- 09 Jul 2018
- Research & Ideas
Overcoming the Challenges of Selling Brand New Technology (Hey, Need a 3-D Printer?)
prototypes, artists made jewelry, and developers punched out low-cost housing. Machines that had cost upwards of $50,000 now cost a few thousand and could fit on a desktop. Formlabs brings 3-D printing home Formlabs developed a second-generation product costing just... View Details
- 01 Apr 2014
- First Look
First Look: April 1
has become derailed after BCG's first major presentation to the RBM board. Will this end the Change Initiative prematurely? Purchase this case: http://hbr.org/product/Roll-Back-Malaria-and-BCG/an/910023-PDF-ENG Harvard Business School Case 914-037 Setting View Details
Keywords: Sean Silverthorne
- 31 Jan 2012
- First Look
First Look: Jan. 31
has a positive and significant effect on rainfall insurance adoption, increasing take-up from 8% to 16%. Only one marketing intervention, the money-back guarantee, has a consistent and large effect on farmers' purchase decisions. This guarantee, comparable to a View Details
Keywords: Sean Silverthorne & Carmen Nobel
- 01 Dec 1996
- News
An Entrepreneurial Journey
Torras (MBA '50) established Preco Corp., a pulp and paper operation, creating more than one thousand jobs. In consumer services, David S. Paresky (MBA '65) opened Crimson Travel Service in Harvard Square a few months after graduation and... View Details
- 03 Jan 2017
- First Look
January 3, 2017
parameters, which must be learned from sales data. In the presence of these unknown demand parameters, the retailer faces a tradeoff commonly referred to as the exploration-exploitation tradeoff. Towards the beginning of the selling season, the retailer may offer... View Details
Keywords: Carmen Nobel
- 31 Oct 2017
- First Look
New Research and Ideas, October 31, 2017
heterogeneity in consumer sophistication could explain the prevalence and persistence of misconduct at such firms. Misconduct is concentrated at firms with retail customers and in counties with low education, elderly populations, and high... View Details
Keywords: by Sean Silverthorne
- 04 Jun 2007
- Research & Ideas
Is Health Care Making You Better—or Dead?
think in any of these cases I launched a revolution, but I think I was helpful. But the pace was so slow, and people were saying that these high deductibles represented consumer-driven health care. It's ridiculous. Consumer markets have... View Details
- 25 Jan 2011
- First Look
First Look: Jan. 25
PublicationsThe Strategic Use of Brand Biographies Authors:Jill Avery, Neeru Paharia, Anat Keinan, and Juliet Schor Publication:Research in Consumer Behavior (forthcoming) Abstract We introduce the concept of a brand biography to... View Details
Keywords: Sean Silverthorne
- 15 Apr 2008
- First Look
First Look: April 15, 2008
do to increase penetration? How can Montague overcome the reputation of folding bicycles as inferior performers and convince consumers, dealers, and others of its bicycle's quality? How can the firm get consumers to even notice the... View Details
Keywords: Martha Lagace
- 02 Jan 2018
- Op-Ed
'Dear Working Knowledge'--Our Favorite Reader Comments of the Year
that stands between the consumer and the provider. You don't see this problem in food service - where restaurants pile on needless amounts of food just to charge for more of it. If customers don't like being charged needlessly, they will... View Details
Keywords: by Sean Silverthorne
- 06 Apr 2016
- What Do You Think?
As Tim Cook, How Would You Tackle Apple's Next Challenge?
issue for only a tiny fraction of the population of potential Apple customers.” As Guy put it, “I think consumers assume a certain level of security will be in the product--probably no better or worse than other products in the class.”... View Details