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  • 26 Jan 2021
  • Research & Ideas

A New Way to Cut Credit Card Debt: Pay Off One Purchase at a Time

have a list of purchases, and you can decide which ones you want to get rid of,” says Norton, the Harold M. Brierley Professor of Business Administration at HBS, and a member of Harvard’s Behavioral Insights Group. In their working paper,... View Details
Keywords: by Kristen Senz; Financial Services
  • 25 Nov 2009
  • Working Paper Summaries

The Devil Wears Prada? Effects of Exposure to Luxury Goods on Cognition and Decision Making

Keywords: by Roy Y.J. Chua & Xi Zou; Consumer Products; Consumer Products
  • 15 Nov 2020
  • News

Podcasts Engage New Audiences with HBS

real cold call, but rather an episode of HBS’s “Cold Call” podcast. The School is harnessing this fast-growing medium to disseminated faculty research and ideas and to engage many more people with the work and activities of the School. “Podcasts are approachable. They... View Details
  • January 2021 (Revised May 2021)
  • Case

Ocado Group: Ready for the Future

By: José B. Alvarez, Damien McLoughlin and Natalie Kindred
Keywords: Growth and Development; Innovation and Invention; Innovation and Management; Innovation Strategy; Innovation Leadership; Strategy; Disruption; Disruptive Innovation; Internet and the Web; Consumer Behavior; Crisis Management; Customer Value and Value Chain; Consumer Products Industry; Consumer Products Industry; Consumer Products Industry; Consumer Products Industry; Consumer Products Industry; United Kingdom; United States; Europe
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  • June 2020
  • Article

Real-time Data from Mobile Platforms to Evaluate Sustainable Transportation Infrastructure

By: Omar Isaac Asensio, Kevin Alvarez, Arielle Dror, Emerson Wenzel, Catharina Hollauer and Sooji Ha
By displacing gasoline and diesel fuels, electric cars and fleets reduce emissions from the transportation sector, thus offering important public health benefits. However, public confidence in the reliability of charging infrastructure remains a fundamental barrier to... View Details
Keywords: Environmental Sustainability; Transportation; Infrastructure; Behavior; AI and Machine Learning; Demand and Consumers
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  • 30 Jul 2024
  • News

Reddit’s Rise

Subscribe on iTunes Subscribe on Spotify More Skydeck episodes Dan Morrell: Hi, this is Dan Morrell, host of Skydeck. When Jen Wong (MBA 2004) joined Reddit as COO in 2018, the user-generated content site wasn’t exactly a burning building...but it might have been... View Details
  • 2024
  • Working Paper

Moral Incoherence During Category Emergence: The Contentious Case of Connected Toys

By: Ryann Noe
Through a longitudinal study of the emergence of connected toys – physical toys that interact with digital devices – I build theory about moral incoherence: when competing views about the moral worth of a category persist over time. During the course of their... View Details
Keywords: Technological Innovation; Technology Adoption; Moral Sensibility; Market Entry and Exit; Consumer Behavior
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  • August 10, 2019
  • Editorial

E-Commerce Promised the World. Are We Happy With Our Purchase?

By: Louis Hyman and Kwelina Thompson
It has been 25 years since the first online transaction, but we are still struggling with the balance between convenience and security. View Details
Keywords: Technological Innovation; Technology Adoption; E-commerce; Consumer Behavior; Internet and the Web
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  • December 2021
  • Case

Pairwise

By: José B. Alvarez and Annelena Lobb
Pairwise discusses the strategic approach of a company aiming to “snackify” fruits and vegetables by using CRISPR-Cas9 gene editing to create nutritious, bite-sized foods that could compete with packaged snacks. The company is confronting a number of challenges,... View Details
Keywords: Gene Editing; GMO; Food; Nutrition; Competition; Market Entry and Exit; Public Opinion; Competitive Strategy; Consumer Behavior; Food and Beverage Industry
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  • November 2008 (Revised November 2008)
  • Case

Cyworld: Creating and Capturing Value in a Social Network

By: Sunil Gupta and Sangman Han
In May 2008, the new CEO of Cyworld, a social network company in Korea, had to decide how to create and capture value from his rapidly growing user base. Cyworld was founded in 1999, and in 2003 it was acquired by SK Telecom, a leading mobile service provider in Korea.... View Details
Keywords: Customer Value and Value Chain; Consumer Behavior; Social and Collaborative Networks; Segmentation; Value Creation; South Korea
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  • Fast Answer

Managing Global Operations

information Nexis Uni Business legal news, cases, practices, statures and legislations. It also provides country and company profiles.   US Census Bureau: Foreign Trade News, regulations, guide, and data on US foreign trade. Culture and View Details
  • 01 Dec 2007
  • News

Lighten Up

improve stability on trails. The company now holds patents on the technology. It was an innovative product in search of a brand. “Is this really a Timberland idea, we asked ourselves,” Smith recalls. “Timberland is all about leather and stitching. We had... View Details
Keywords: Kathryn Jones; Sporting Goods, Hobby, Musical Instrument, and Book Stores; Retail Trade
  • 01 Sep 2017
  • News

Read All About It: Journalism Can Be Profitable

You have access to a wider diversity of ideas than you ever had before. But it’s up to the consumer whether to take advantage of that. Facebook and Twitter don’t cause the filter bubble—even though they provide the tools that make it easy... View Details
Keywords: April White; New York Times; newspapers; Google; Wirecutter; social media; Facebook; News, Library, Internet, and Other Services; Information
  • 2023
  • Working Paper

The Customer Journey as a Source of Information

By: Nicolas Padilla, Eva Ascarza and Oded Netzer
In the face of heightened data privacy concerns and diminishing third-party data access, firms are placing increased emphasis on first-party data (1PD) for marketing decisions. However, in environments with infrequent purchases, reliance on past purchases 1PD... View Details
Keywords: Customer Journey; Privacy; Consumer Behavior; Analytics and Data Science; AI and Machine Learning; Customer Focus and Relationships
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  • October 2011 (Revised March 2012)
  • Supplement

Cottle-Taylor: Expanding the Oral Care Group in India, Faculty Spreadsheet (Brief Case)

By: John A. Quelch and Alisa Zalosh
Keywords: Forecasting; Budgeting; International Marketing; Product Planning ＆ Policy; Sales Promotions; Marketing Plans; Products; Consumer Behavior; Marketing; Product Design; Emerging Markets; Forecasting and Prediction; Budgets and Budgeting
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  • May 2011
  • Article

Think Customers Hate Waiting? Not So Fast...

By: Ryan W. Buell and Michael I. Norton
Managers typically look for ways to reduce wait time to increase customer satisfaction. New research suggests there's a better approach: showing customers a representation of the effort, whether literal or not, being expended on their behalf while they wait. (The... View Details
Keywords: Customer Relationship Management; Service Delivery; Consumer Behavior; Performance Effectiveness; Customer Satisfaction
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  • Fast Answer

Music & Activism: Market Research Resources

Demographics & Consumer Behavior Research Guide (Baker Library) Entertainment & Media Research Guide (Baker Library) FAQs Music Industry Statistics   Need additional help and... View Details
  • 06 Dec 2011
  • First Look

First Look: Dec. 6

that escalate anxiety in high achievers and the unproductive behaviors you turn to for relief. Then adopt practices that give you the courage to "do the right things poorly" before "doing the right things well."... View Details
Keywords: Sean Silverthorne
  • 13 Apr 2023
  • Blog Post

Grolsch Brewing Company: Drink Sustainably

inputs like barley and hops, and any programs they might be considering to source these feedstocks more sustainably or increase their use efficiency. Consumer Behavioral Change. Throughout the tour of sites... View Details
  • 08 Feb 2016
  • Research & Ideas

The Civic Benefits of Google Street View and Yelp

internal data with government to gain understanding into their employees—providing insight, for example, into health behavior of workers in different neighborhoods. “There is so much data now, it’s exhilarating—and frightening,” says... View Details
Keywords: by Michael Blanding; Consumer Products