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Show Results For
- All HBS Web
(6,537)
- People (20)
- News (1,260)
- Research (4,379)
- Events (41)
- Multimedia (74)
- Faculty Publications (3,181)
- 20 Nov 2019
- Video
Shinta Widjaja Kamdani
Shinta Kamdani, owner of Indonesian-based consumer products and energy company Sintesa Group, describes the four E's of her corporate value system - empowerment, entrepreneurship, excellence, and empathy, which are derived from her family values. View Details
- 23 Jul 2015
- News
Money Cannot Be the God of Life: How CEO Pay Drives Inequality
- 22 Dec 2015
- News
The curation of insights at incubators
- 2009
- Working Paper
Altruistic Dynamic Pricing with Customer Regret
By: Julio J. Rotemberg
A model is considered where firms internalize the regret costs that consumers experience when they see an unexpected price change. Regret costs are assumed to be increasing in the size of price changes and this can explain why the size of price increases is less... View Details
- 2008
- Working Paper
Competition and Resource Sensitivity in Marriage and Roommate Markets
By: Bettina-Elisabeth Klaus
We consider one-to-one matching markets in which agents can either be matched as pairs or remain single. In these so-called roommate markets agents are consumers and resources at the same time. We investigate two new properties that capture the effect a newcomer has on... View Details
Klaus, Bettina-Elisabeth. "Competition and Resource Sensitivity in Marriage and Roommate Markets." Harvard Business School Working Paper, No. 09-072, December 2008.
- December 1997 (Revised May 1998)
- Case
CUC and HFS: Corporate Identity for a "Merger of Equals"
By: Stephen A. Greyser and Robert J. Crawford
In the wake of a major $20 billion market capitalization "merger of equals," two large consumer service firms must determine a new name for the new entity. Neither CUC nor HFS is well known among consumers. The CUC Services (e.g., shopping, travel, credit card... View Details
Keywords: Mergers and Acquisitions; Capital; Brands and Branding; Identity; Customization and Personalization; Value; Service Industry
Greyser, Stephen A., and Robert J. Crawford. CUC and HFS: Corporate Identity for a "Merger of Equals". Harvard Business School Case 598-028, December 1997. (Revised May 1998.)
- March 2016
- Article
To Groupon or Not to Groupon: The Profitability of Deep Discounts
By: Benjamin Edelman, Sonia Jaffe and Scott Duke Kominers
We examine the profitability and implications of online discount vouchers, a relatively new marketing tool that offers consumers large discounts when they prepay for participating firms' goods and services. Within a model of repeat experience good purchase, we examine... View Details
Keywords: Voucher Discounts; Groupon; Experience Goods; Repeat Purchase; Internet and the Web; Marketing Strategy; Marketing Communications
Edelman, Benjamin, Sonia Jaffe, and Scott Duke Kominers. "To Groupon or Not to Groupon: The Profitability of Deep Discounts." Marketing Letters 27, no. 1 (March 2016): 39–53. (First circulated in June 2011. Featured in Working Knowledge: Is Groupon Good for Retailers? Excerpted in HBR Blogs: To Groupon or Not To Groupon: New Research on Voucher Profitability.)
- 2014
- Working Paper
~To Groupon or Not to Groupon: The Profitability of Deep Discounts
By: Benjamin G. Edelman
We examine the profitability and implications of online discount vouchers, a relatively new marketing tool that offers consumers large discounts when they prepay for participating firms' goods and services. Within a model of repeat experience good purchase, we examine... View Details
Keywords: Voucher Discounts; Groupon; Experience Goods; Repeat Purchase; Online Advertising; Price; Profit; Marketing Strategy; Retail Industry
Edelman, Benjamin G. "~To Groupon or Not to Groupon: The Profitability of Deep Discounts." Harvard Business School Working Paper, No. 11-063, December 2010. (Revised June 2011, October 2011, January 2014. Featured in Working Knowledge: Is Groupon Good for Retailers? Excerpted in HBR Blogs: To Groupon or Not To Groupon: New Research on Voucher Profitability.)
- 08 Nov 2012
- HBS Seminar
Avi Goldfarb, University of Toronto
- Research Summary
The Asymmetric Effect of Discount Retraction on Subsequent Choice
This paper examines the subsequent impact of a temporary price discount on brand preference after the promotion is retracted. Theorizing that price salience has an impact on price sensitivity, we propose that the effects of retracting a discount depend on the promoted... View Details
- February 2015
- Supplement
The Affordable Care Act (J): Healthcare.gov
By: Joseph L. Bower and Michael Norris
In the fall of 2013, Healthcare.gov launches as an insurance exchange for consumers to buy health insurance. The launch is filled with glitches, and some worry if it will imperil the fate of the entire ACA. View Details
Keywords: Health Care; Health Care Policy; Government And Politics; Health; Policy; Health Industry; United States
Bower, Joseph L., and Michael Norris. "The Affordable Care Act (J): Healthcare.gov." Harvard Business School Supplement 315-041, February 2015.
- 18 May 2015
- News
Advertisers Get Serious About Playing With Their Brands
- 22 May 2020
- News
In the Lockdown Economy, Old Measures of Inflation Get It Wrong
- June 2014
- Case
Going Social: Durex in China
By: Mikolaj Jan Piskorski and Aaron Smith
When Reckitt Benckiser (RB), a leading consumer goods company, first entered China, it encountered significant challenges. RB's strategy relied on selling high margin products supported by cost-effective advertising and distribution, but the highly competitive Chinese... View Details
Keywords: Distribution; Multinational Firms and Management; Internet and the Web; Marketing Communications; Brands and Branding; Consumer Products Industry; China
Piskorski, Mikolaj Jan, and Aaron Smith. "Going Social: Durex in China." Harvard Business School Case 714-430, June 2014.
- 2009
- Working Paper
Anger and Regulation
By: Rafael Di Tella and Juan Dubra
We propose a model where voters experience an emotional cost when they observe a firm that has displayed insufficient concern for other people's welfare (altruism) in the process of making high profits. Even with few truly altruistic firms, an equilibrium may emerge... View Details
- 07 Dec 2011
- News
Shoppers say 'ho-hum' not 'ho-ho-ho' to sales
- Video
Anand Burman
Anand Burman, Chairman of Dabur, one of India’s largest manufacturers of natural medicine and consumer products, explains how his company overcame shortages of fresh herbs and plants by establishing nursery greenhouses in India and Nepal. View Details
- 15 Dec 2010
- News