Skip to Main Content
HBS Home
  • About
  • Academic Programs
  • Alumni
  • Faculty & Research
  • Baker Library
  • Giving
  • Harvard Business Review
  • Initiatives
  • News
  • Recruit
  • Map / Directions
Faculty & Research
  • Faculty
  • Research
  • Featured Topics
  • Academic Units
  • …→
  • Harvard Business School→
  • Faculty & Research→
  • Research
    • Research
    • Publications
    • Global Research Centers
    • Case Development
    • Initiatives & Projects
    • Research Services
    • Seminars & Conferences
    →
  • Publications→

Publications

Publications

Filter Results: (6,549) Arrow Down
Filter Results: (6,549) Arrow Down Arrow Up

Show Results For

  • All HBS Web  (6,549)
    • People  (20)
    • News  (1,260)
    • Research  (4,384)
    • Events  (41)
    • Multimedia  (74)
  • Faculty Publications  (3,188)

Show Results For

  • All HBS Web  (6,549)
    • People  (20)
    • News  (1,260)
    • Research  (4,384)
    • Events  (41)
    • Multimedia  (74)
  • Faculty Publications  (3,188)
← Page 59 of 6,549 Results →
  • TeachingInterests

Executive Education

By: Shawn A. Cole

Shawn Cole regularly teaches executive education. He has taught in the ACCION microfinance in the HBS-ACCION Microfinance Program on Strategic Leadership, View Details

  • 2025
  • Working Paper

Lessons from an App Update at Replika AI: Identity Discontinuity in Human-AI Relationships

By: Julian De Freitas, Noah Castelo, Ahmet Kaan Uğuralp and Zeliha Oğuz-Uğuralp
As consumers increasingly interact with AI applications specialized for social relationships, what is the nature and depth of these relationships among actual users, and can company actions influence these dynamics? We find that active users of the US-based AI... View Details
Keywords: AI and Machine Learning; Welfare; Loss; Well-being; Identity; Perception; Relationships
Citation
SSRN
Read Now
Related
De Freitas, Julian, Noah Castelo, Ahmet Kaan Uğuralp, and Zeliha Oğuz-Uğuralp. "Lessons from an App Update at Replika AI: Identity Discontinuity in Human-AI Relationships." Harvard Business School Working Paper, No. 25-018, October 2024. (Revised May 2025.)
  • Article

Does 'Liking' Lead to Loving? The Impact of Joining a Brand's Social Network on Marketing Outcomes

By: Leslie K. John, Oliver Emrich, Sunil Gupta and Michael I. Norton
Does “liking” a brand on Facebook cause a person to view it more favorably? Or is “liking” simply a symptom of being fond of a brand? We disentangle these possibilities and find evidence for the latter: brand attitudes and purchasing are predicted by consumers’... View Details
Keywords: Brands; Marketing Effectiveness; Brand Evaluation; Peer Influence; Brands and Branding; Social and Collaborative Networks; Social Media
Citation
Find at Harvard
Read Now
Related
John, Leslie K., Oliver Emrich, Sunil Gupta, and Michael I. Norton. "Does 'Liking' Lead to Loving? The Impact of Joining a Brand's Social Network on Marketing Outcomes." Journal of Marketing Research (JMR) 54, no. 1 (February 2017): 144–155.

    The Underdog Effect: The Marketing of Disadvantage and Determination through Brand Biography

    We introduce the concept of an underdog brand biography to describe an emerging trend in branding in which firms author a historical account of their humble origins, lack of resources, and determined struggle against the odds. We identify two essential... View Details

    • March 2020
    • Case

    Maven Clinic: Women's Health in the Digital Age

    By: Ariel D. Stern and Sarah Mehta
    In late 2017, Kate Ryder, the founder and CEO of digital women’s health telemedicine company Maven Clinic, faced an important decision. Maven offered both a direct to consumer (D2C) product that anyone could use to book virtual appointments with health practitioners... View Details
    Keywords: Business Growth and Maturation; Business Model; Business Startups; Entrepreneurship; Health; Health Care and Treatment; Strategy; Information Technology; Applications and Software; Health Industry; Technology Industry; United States
    Citation
    Educators
    Purchase
    Related
    Stern, Ariel D., and Sarah Mehta. "Maven Clinic: Women's Health in the Digital Age." Harvard Business School Case 620-035, March 2020.
    • 21 Jan 2009
    • First Look

    First Look: January 21, 2009

    http://www.hbs.edu/research/pdf/06-007.pdf Sweatshop Labor Is Wrong Unless the Jeans Are Cute: Motivated Moral Disengagement Authors:Neeru Paharia and Rohit Deshpandé Abstract While many consumers say they care about issues such as... View Details
    Keywords: Martha Lagace
    • 05 Jul 2006
    • First Look

    First Look: July 5, 2006

      Working PapersThe Framing Effect of Price Format Marco Bertini and Luc Wathieu Existing evidence suggests that preferences are affected by whether a price is presented as one all-inclusive expense or partitioned into a series of charges. To explain this phenomenon,... View Details
    Keywords: Sean Silverthorne
    • 2024
    • Working Paper

    How Inflation Expectations De-Anchor: The Role of Selective Memory Cues

    By: Nicola Gennaioli, Marta Leva, Raphael Schoenle and Andrei Shleifer
    In a model of memory and selective recall, household inflation expectations remain rigid when inflation is anchored but exhibit sharp instability during inflation surges, as similarity prompts retrieval of forgotten high-inflation experiences. Using data from the New... View Details
    Keywords: Cognition and Thinking; Inflation and Deflation; Personal Finance
    Citation
    Find at Harvard
    Register to Read
    Related
    Gennaioli, Nicola, Marta Leva, Raphael Schoenle, and Andrei Shleifer. "How Inflation Expectations De-Anchor: The Role of Selective Memory Cues." NBER Working Paper Series, No. 32633, June 2024.
    • 2023
    • Working Paper

    The Economic and Environmental Effects of Making Electricity Infrastructure Excludable

    By: Husnain Fateh Ahmad, Ayesha Ali, Robyn C. Meeks, Zhenxuan Wang and Javed Younas
    Electricity theft occurs when individuals cannot be excluded from accessing services. We study the impacts of an infrastructure upgrade in Karachi, Pakistan -- converting bare distribution wires to aerial bundled cables (ABCs) -- that was intended to prevent illegal... View Details
    Keywords: Infrastructure; Energy; Environmental Sustainability; Utilities Industry; Pakistan
    Citation
    SSRN
    Related
    Ahmad, Husnain Fateh, Ayesha Ali, Robyn C. Meeks, Zhenxuan Wang, and Javed Younas. "The Economic and Environmental Effects of Making Electricity Infrastructure Excludable." SSRN Working Paper Series, July 2023.
    • June 2019
    • Case

    Monetizing Insurance at Trov

    By: Thales Teixeira, Samy Dana and Leandro A Guissoni
    Trov is a disruptive startup in the insurance space (“insurtech”). It allows consumers to simply turn on and turn off insurance for each of their possessions on a mobile app with the swipe of a finger. Consumers love the simple, on-demand, single-item coverage product.... View Details
    Keywords: Monetization; Decoupling; Business Startups; Insurance; Disruption; Mobile and Wireless Technology; Strategy; Insurance Industry
    Citation
    Educators
    Purchase
    Related
    Teixeira, Thales, Samy Dana, and Leandro A Guissoni. "Monetizing Insurance at Trov." Harvard Business School Case 519-082, June 2019.
    • March 2003 (Revised August 2005)
    • Case

    Making SMaL Big: SMaL Camera Technologies

    By: Clayton M. Christensen and Scott Duncan Anthony
    SMaL Camera Technologies CEO Maurizio Arienzo was trying to decide what market opportunities SMaL should target. The company had developed a revolutionary imaging technology that powered small digital still and video cameras. Its first-generation product--a kit to... View Details
    Keywords: Product Development; Decision Making; Disruptive Innovation; Market Entry and Exit; Electronics Industry; Computer Industry; Massachusetts
    Citation
    Educators
    Purchase
    Related
    Christensen, Clayton M., and Scott Duncan Anthony. "Making SMaL Big: SMaL Camera Technologies." Harvard Business School Case 603-116, March 2003. (Revised August 2005.)
    • 18 Aug 2010
    • News

    How We Save (and Spend) Now

    • 31 Mar 2020
    • News

    Reinventing the Direct-to-Consumer Business Model

    • 21 May 2019
    • News

    Layaway loans are back, with a new look

    • February 2024 (Revised December 2024)
    • Case

    Best Buy Health: Enabling Care at Home

    By: Robert S. Huckman, Rosabeth Moss Kanter, Antonio Moreno, Bradley Staats and Sarah Mehta
    This case explores retailer Best Buy’s decision to enter health care. Best Buy Health aims to enable care at home across three prongs: consumer health, active aging, and virtual care. A key pillar of Best Buy Health's strategy is leveraging the Geek Squad—the company's... View Details
    Keywords: Business Ventures; Health Care and Treatment; Innovation and Invention; Business Strategy; Market Entry and Exit; Service Delivery; Service Operations; Electronics Industry; Health Industry; Retail Industry; United States; Minnesota
    Citation
    Educators
    Purchase
    Related
    Huckman, Robert S., Rosabeth Moss Kanter, Antonio Moreno, Bradley Staats, and Sarah Mehta. "Best Buy Health: Enabling Care at Home." Harvard Business School Case 624-009, February 2024. (Revised December 2024.)
    • 15 Dec 2010
    • News

    How to Build a Brand Like Corona

    • 22 Feb 2012
    • News

    Credit Card Disclosures: Effective or Not?

    • 16 Sep 2010
    • News

    Department stores: Mad rush for market share

    • August 2002 (Revised February 2005)
    • Case

    Gillette Company (B): Leadership for Change

    By: Rosabeth M. Kanter and James Weber
    Describes the actions and behavior of a new CEO in his first days and weeks as he sets expectations for his top management team and introduces processes and disciplines to begin the turnaround of a global consumer products company. View Details
    Keywords: Business Strategy; Policy; Change Management; Leading Change; Motivation and Incentives; Strategic Planning; Retail Industry
    Citation
    Educators
    Purchase
    Related
    Kanter, Rosabeth M., and James Weber. "Gillette Company (B): Leadership for Change." Harvard Business School Case 303-033, August 2002. (Revised February 2005.)
    • 17 Jun 2016
    • News

    E-tailers won't be able to push brick-and-mortar businesses towards irrelevance

    • ←
    • 59
    • 60
    • …
    • 327
    • 328
    • →
    ǁ
    Campus Map
    Harvard Business School
    Soldiers Field
    Boston, MA 02163
    →Map & Directions
    →More Contact Information
    • Make a Gift
    • Site Map
    • Jobs
    • Harvard University
    • Trademarks
    • Policies
    • Accessibility
    • Digital Accessibility
    Copyright © President & Fellows of Harvard College.