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Show Results For
- All HBS Web
(8,196)
- People (44)
- News (2,137)
- Research (3,979)
- Events (43)
- Multimedia (58)
- Faculty Publications (2,338)
- October 2021
- Article
Overcoming the Cold Start Problem of CRM Using a Probabilistic Machine Learning Approach
By: Nicolas Padilla and Eva Ascarza
The success of Customer Relationship Management (CRM) programs ultimately depends on the firm's ability to understand consumers' preferences and precisely capture how these preferences may differ across customers. Only by understanding customer heterogeneity, firms can... View Details
Keywords: Customer Management; Targeting; Deep Exponential Families; Probabilistic Machine Learning; Cold Start Problem; Customer Relationship Management; Programs; Consumer Behavior; Analysis
Padilla, Nicolas, and Eva Ascarza. "Overcoming the Cold Start Problem of CRM Using a Probabilistic Machine Learning Approach." Journal of Marketing Research (JMR) 58, no. 5 (October 2021): 981–1006.
- 2020
- Working Paper
Overcoming the Cold Start Problem of CRM Using a Probabilistic Machine Learning Approach
By: Eva Ascarza
The success of Customer Relationship Management (CRM) programs ultimately depends on the firm's ability to understand consumers' preferences and precisely capture how these preferences may differ across customers. Only by understanding customer heterogeneity, firms can... View Details
Keywords: Customer Management; Targeting; Deep Exponential Families; Probabilistic Machine Learning; Cold Start Problem; Customer Relationship Management; Customer Value and Value Chain; Consumer Behavior; Analytics and Data Science; Mathematical Methods; Retail Industry
Padilla, Nicolas, and Eva Ascarza. "Overcoming the Cold Start Problem of CRM Using a Probabilistic Machine Learning Approach." Harvard Business School Working Paper, No. 19-091, February 2019. (Revised May 2020. Accepted at the Journal of Marketing Research.)
- September 2024
- Article
A Potential Pitfall of Passion: Passion Is Associated with Performance Overconfidence
By: Erica R. Bailey, Kai Krautter, Wen Wu, Adam D. Galinsky and Jon M. Jachimowicz
Having passion is almost universally lauded. People strive to follow their passion at work, and organizations increasingly seek out passionate employees. Supporting the benefits of passion, prior research finds a robust relationship between passion and higher levels of... View Details
Bailey, Erica R., Kai Krautter, Wen Wu, Adam D. Galinsky, and Jon M. Jachimowicz. "A Potential Pitfall of Passion: Passion Is Associated with Performance Overconfidence." Social Psychological & Personality Science 15, no. 7 (September 2024): 769–779.
- 31 Jul 2019
- News
Skydeck Live: The Rise of the FOMO Sapiens
so as I said, this has been around since the dawn of time, but it has been supercharged by technology. And so I actually had a guy on the show who is a very interesting character. His name is Giancarlo... View Details
- 01 Jun 2017
- News
A Finger on the Pulse of the Financial System
on channeling the keen interest many of us have in financial stability.” There is consensus within the group that financial instability often follows periods when institutions, policy makers, and investors... View Details
- 24 Sep 2014
- Op-Ed
The ABCs of Addressing Climate Change (From a Business Perspective)
transit capacity effectively is good for workers and good for business, as HBS colleague Michael Porter points out in Clusters and the New Economics of Competition. Hong Kong, New York, Santiago, and Singapore are all illustrations View Details
- September 2014 (Revised February 2017)
- Case
Turkcell
By: Felix Oberholzer-Gee, Charles C.Y. Wang and Esel Cekin
This case centers around the shareholder dispute between three major shareholders of Turkcell, and how its management vied against increasing regulatory intervention and market competition in the absence of a fully-functioning board. The battle for control of the... View Details
Keywords: Financial Performance; Regulatory Environment; Telecommunications; Marketing; Value Added; Pricing; Shareholder; Boards Of Directors; Governing and Advisory Boards; Corporate Governance; Conflict and Resolution; Business and Shareholder Relations; Telecommunications Industry; Turkey
Oberholzer-Gee, Felix, Charles C.Y. Wang, and Esel Cekin. "Turkcell." Harvard Business School Case 715-009, September 2014. (Revised February 2017.)
- Web
Corporate Governance and Boards of Directors - Course Catalog
HBS Course Catalog Corporate Governance and Boards of Directors Course Number 2010 Baker Foundation Professor Lynn Paine Spring; Q3Q4; 3.0 credits 27 Sessions Exam Click here for a sample syllabus for this course Who should take the... View Details
- 01 Jun 1997
- News
Of Myth and Merlin: T.A. (Tom) Barron's Literary Odyssey
professional day writing, with the rest devoted to business and charitable pursuits. In addition to his other books, Barron's abiding interest in the outdoors has resulted in two nature books, one about the history View Details
Keywords: Thomas Frick
- 25 Apr 2023
- News
Class of 2022 Startups Sweep Alumni New Venture Competition
region, because it is known to have a concentration of investors interested in consumer products and goods (CPG). The HBS Association of Southern California helped them prepare... View Details
Keywords: Margie Kelley
- Article
Credit Access and Social Welfare: The Rise of Consumer Lending in the United States and France
By: Gunnar Trumbull
Research into the causes of the 2008 financial crisis has drawn attention to a link between growing income inequality in the United States and high household indebtedness. Most accounts trace the U.S. idea of credit-as-welfare to the period of wage stagnation and... View Details
Keywords: Household Finance; Welfare State; Credit; Personal Finance; Welfare; Borrowing and Debt; France; United States
Trumbull, Gunnar. "Credit Access and Social Welfare: The Rise of Consumer Lending in the United States and France." Politics & Society 40, no. 1 (March 2012): 9–34.
Elisabeth Kempf
Elisabeth Kempf is an Associate Professor in the Finance Unit, teaching Finance 1 to MBA students. She is also a Faculty Research Fellow at the National Bureau of Economic Research (NBER) and a Research Affiliate at the Centre for Economic Policy and Research... View Details
- July 2024
- Article
Demographic 'Stickiness': The Demographic Identity of Departing Group Members Influences Who Is Chosen to Replace Them
By: Edward H. Chang and Erika Kirgios
People tasked with replacing a departing group member are disproportionately likely to choose a replacement with the same demographic identity, leading to demographic “stickiness” in group composition. We examine this effect in 2,163 U.S. federal judge appointments... View Details
Chang, Edward H., and Erika Kirgios. "Demographic 'Stickiness': The Demographic Identity of Departing Group Members Influences Who Is Chosen to Replace Them." Management Science 70, no. 7 (July 2024): 4236–4259.
- 22 Feb 2016
- Research & Ideas
The ‘Mother of Fair Trade’ was an Unabashed Price Protectionist
As Harvard Business School professor Laura Phillips Sawyer sifted through historical documents to trace the history of competition policy in the United States, an interesting figure emerged: Edna Gleason,... View Details
- 07 Nov 2016
- Research & Ideas
Corporate Tax Strategies Mirror Personal Returns of Top Execs
“There is actually a lot of heterogeneity with the actions that executives take. For me that was very surprising.” Pérez Cavazos, part of the Accounting and Management Unit, initially doubted his colleague... View Details
Keywords: by Roberta Holland
- 12 Sep 2016
- Research & Ideas
What Brands Can Do to Monitor Factory Conditions of Suppliers
View Video Video by Amelia Kundhardt They keep on coming—corporate scandals involving revelations of deplorable working conditions at overseas factories. If it’s not the Foxconn factories that Apple employs in China, then it’s Gap’s... View Details
Keywords: by Michael Blanding
- 16 May 2016
- HBS Case
Food Safety Economics: The Cost of a Sick Customer
prompted a greater demand for food testing in order to verify the authenticity of the claims. Increasing consumer consciousness about food safety and healthfulness: Consumers have high expectations about the safety View Details
- 07 Jun 2017
- Research & Ideas
How an African History Scholar Became a Modern Righter of Wrongs
conducting intensive field research in rural Kenya and other parts of the former British Empire, argues that there are clear parallels between academic knowledge and business intelligence. Elkins conducting field research in Kiambu, Kenya... View Details
Keywords: by Carmen Nobel
- 27 Nov 2000
- Research & Ideas
The Dynamics of Standing Still: Firestone Tire & Rubber and the Radial Revolution
cumulative loss of $12.7 million.21 While the radial investment served the interests of long-standing customers, it could hardly be expected to earn an acceptable return. The... View Details
- 07 Dec 2015
- Research & Ideas
The Rise of Personalized Entrepreneurial Finance and Other VC Trends
such an in-demand course and pursuit for recent MBAs? A: I don’t think there’s an easy answer. Things in society tend to be popular or unpopular at different times, and student enrollments tend to reflect that. There was a lot of View Details