Capture - Publications - Faculty & Research

14 Sep 2017
Op-Ed

Op-Ed: Google Engineer Deserved to be Fired by the CEO

being consumed by the larger political debate in our country. The challenges of building healthy workplaces have been with us for many decades. Google is at the forefront of progress in this area, as Laszlo Bock, its human resource head, View Details

Keywords: by Bill George

22 Sep 2003
Research & Ideas

When Protestors Knock at Your Door

may serve as a clever way to differentiate a brand or product and capture market share. Q: What can managers learn from past experiences of targeted companies? Spar: I think the broadest lesson is not to underestimate the power of NGOs.... View Details

Keywords: by Cynthia Churchwell

13 Sep 2019
Blog Post

An Uncommon Summer: Project Management at an Education Non-Profit

time and energy to something greater than myself. So when I left the Army to attend HBS, I knew I wanted to try and capture that same sense of purpose. Enter fall internship recruiting. While my classmates were all knee-deep in case... View Details

Web

Creating Brand Value - Course Catalog

requires cultural and relational prowess. Today’s managers must be able to author resonant stories that spark conversations that capture attention, generate engagement, and provide culturally-relevant meaning to consumers. Learnings will... View Details

21 Nov 2024
News

Mother Nurture

was a big priority.” Since refining the model and establishing a team of clinicians, Seven Starling has been reaching and serving women via its primary acquisition channel of doctor referrals. To measure impact—“in true HBS fashion,” Keshani says—the team View Details

Keywords: Margie Kelley

15 Oct 2019
News

Understanding Challenges Across the Supply Chain

Sylvia Wachsner (PMD 35, 1978), director of Sociedade Nacional de Agricultura in Rio de Janeiro, Brazil. “Drawing from the faculty’s industry knowledge, I have learned about consumer behavior and have captured insights that I’m able to... View Details

01 Jun 2015
News

Alumni and Faculty Books for June 2015

expectations; create and implement an effective customer-access strategy; capture and leverage the customer’s voice to set priorities and improve products, services, and marketing; and use customer-relationship- management systems,... View Details

07 Mar 2007
Research & Ideas

How Do You Value a “Free” Customer?

address exactly this question. We create a model which captures these "indirect network effects" where more buyers potentially attract more sellers and vice versa. Q: How do "free" customers like the buyer noted... View Details

Keywords: by Sarah Jane Gilbert; Web Services

Profile

Evelyne White

instead Bookalokal can capture many midsized markets where it will confront fewer rivals, it will be in a strong position to eventually partner with big-city victors to create a shared platform that allows travelers from any city to dine... View Details

Keywords: Technology; Services

01 Jun 2022
News

Eyes in the Skies

small commercial satellites deployed by BlackSky can be built relatively cheaply and quickly. They can hitch rides on rockets operated by companies such as SpaceX and Rocket Lab, much like passengers piling into a shared Uber. And once aloft, the images they View Details

Keywords: Alexander Gelfand

23 Feb 2009
Research & Ideas

Creative Entrepreneurship in a Downturn

tempered with great caution," says Chakravorti. "The entrepreneurs who can capture the limited resources have the potential to do well. Shortage and adversity are powerful stimuli for focusing the mind." At HBS, Chakravorti... View Details

Keywords: by Martha Lagace

22 Oct 2013
First Look

First Look: October 22

96 globally distributed members in six software development teams, we propose a model that captures how asymmetries in language fluency contribute to an us vs. them dynamic so common in global teams. Faultlines, formed along the... View Details

Keywords: Sean Silverthorne

01 Apr 1999
News

Short Takes

a pioneer - in the process of capturing customer information, mining that information for value, and converting the information into shareable knowledge, which is then communicated among workers through robust electronic networks. For... View Details

Keywords: Eileen K. McCluskey

23 Jul 2001
Research & Ideas

How One Center of Innovation Lost its Spark

could also explore how differing trajectories of technological development influence the evolution of industrial clusters. It would also be interesting to chart the attempts by many regional development boards and business associations to View Details

Keywords: by Donald Sull; Manufacturing; Transportation; Auto

16 Apr 2001
Research & Ideas

Depression or Euphoria? Navigating the Market’s Mood Swings

"You have to be absolutely conscious of standards. The reason Bill Gates is the richest man in the world after the Sultan of Brunei is because he captured the standards. Are we subject to the emergence of new standards?" he... View Details

Keywords: by Carrie Levine

17 Sep 2024
Research & Ideas

Advice for the New CEO: Talk to Your Employees Early and Often

future roles, responsibilities, and objectives may foster confusion and misalignment between management and employees and, in some cases, may even breed competition for resources within the firm,” the team writes. Sadun and her colleagues point out that the email and... View Details

Keywords: by Ami Albernaz

30 Dec 2013
Research & Ideas

Most Popular Articles of 2013

Advertising Authors Pavel Kireyev, Koen Pauwels, and Sunil Gupta find that popular Web metrics do not adequately capture consumer behavior online and lead marketers to create less effective marketing budgets. Organizational Factors that... View Details

Keywords: by Staff

18 Aug 2020
Blog Post

Innovating in the Hot Market of Cold Brew

together is a bit more complex now, and capturing feedback on the taste of our coffee is really tricky through Zoom. One of our many 3D printers, sitting over boxes of device components in Olivia’s childhood bedroom. But in many ways,... View Details

01 Mar 2014
News

Book Review: The Old West

Adrift: A Short Biography of Bombay by Naresh Fernandes "As biography, it captures Simón Bolívar in the way [Cuban writer and activist] José Martí spoke of him: 'You can't speak with calm about a person who never knew calm; of Bolívar you... View Details

Keywords: Maureen Harmon

13 Jan 2015
First Look

First Look: January 13

can TV advertising remain an effective means of promoting and selling products and services? In this article, the author draws upon his research to argue that TV advertising remains a powerful vehicle for capturing people's attention,... View Details