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Show Results For
- All HBS Web
(1,361)
- People (1)
- News (520)
- Research (685)
- Events (3)
- Multimedia (27)
- Faculty Publications (410)
- 01 Jun 2018
- News
The Long Run
For a track record, Langford can point to results from the Georgia Meth Project, where a survey of 1,801 teens showed that those who saw little or no risk in trying meth dropped from 35 percent in 2010 (the year the campaign launched) to... View Details
- 25 Oct 2004
- Research & Ideas
Planning for Surprises
document the dysfunctional role of the airlines in weakening airline security throughout the '90s and into the twenty-first century. We also show the dysfunctional role of the lead auditing firms in keeping auditor independence from becoming a reality. Our book is... View Details
Keywords: by Martha Lagace
- 01 Jun 2007
- News
Steve Schwarzman
rise of private equity here and abroad hasn’t gone unchallenged. The Justice Department has launched an investigation into whether buyout deals involving multiple private-equity firms are anticompetitive. In Europe, critics are View Details
- 25 Oct 2011
- Research & Ideas
Chasing Stars: Why the Mighty Red Sox Struck Out
sports, a two-year campaign to acquire star performers with extraordinary multimillion-dollar, multiyear contracts. “It seems like more and more in our economy, we believe if you were a star somewhere else, we can bring you over and right... View Details
- 12 Dec 2006
- First Look
First Look: December 12, 2006
context in which they operate; to determine which CSR initiatives they should address; and to find the most effective ways of doing so. Perceiving social responsibility as an opportunity rather than as damage control or a PR campaign... View Details
Keywords: Martha Lagace
- 25 Mar 2014
- First Look
First Look: March 25
School Case 514-079 Dumb Ways to Die: Advertising Train Safety (A) The case series focuses on Melbourne Trains' viral advertising campaign to improve safe behaviors around trains among young people. This iconic, low budget View Details
Keywords: Sean Silverthorne
- 01 Sep 2005
- News
Clark Bids Farewell to HBS
and enhancement of the student residential experience, and a successful $500 million capital campaign that included the opening of the Spangler and Rock Centers, the construction of Hawes Hall, and the renovation of Baker Library. Shortly... View Details
- 23 Jun 2020
- Book
Beginning America Over Again with a New Electoral System
spread the ideas of Final-Five Voting, scaling a few early innovators into a coast-to-coast campaign of universal adoption and action. Thanks to the upstart laboratories of democracy that have shown us the way (in victory and defeat), we... View Details
Keywords: by Sean Silverthorne
- 29 Jan 2013
- Research & Ideas
Creating the Perfect Super Bowl Ad
convert consumer interest to purchases it might be time to reduce the volume on talking babies and dancing monkeys and up the attention on brand. Teixeira is now talking with companies that are trying to connect television ad campaigns... View Details
- 12 Dec 2012
- Research & Ideas
Book Excerpt: Strength in Numbers
criticized as manipulative or exploitative, March of Dimes posters featuring cute children that were also clearly afflicted with polio (the original poster children) were effective. A strategy of "porch light" fundraising campaigns... View Details
Keywords: Re: Gunnar Trumbull
- 04 Feb 2008
- Research & Ideas
Putting Entrepreneurship in the Social Sector
National Campaign to Prevent Teen Pregnancy, and the September 11th Fund. We asked Wei-Skillern to discuss the book and its practical applications for business leaders. Sean Silverthorne: Why did you and your coauthors write this book?... View Details
Keywords: by Sean Silverthorne
- 10 Jan 2012
- First Look
First Look: January 10
connections (measured as campaign donations to politicians who won an election). Yet, we do not find evidence that BNDES is systematically bailing out firms. In general, BNDES appears to be generally selecting firms with capacity to repay... View Details
Keywords: Sean Silverthorne
- 26 Feb 2018
- Research & Ideas
The Airbnb Effect: Cheaper Rooms for Travelers, Less Revenue for Hotels
Times. The AHLA also launched a campaign to portray Airbnb hosts as being, in reality, commercial operators looking to compete illegally with hotels. As margin pressure increases from Airbnb properties over time, hotels will be forced to... View Details
- 05 Feb 2014
- Research & Ideas
Can Putin Score Olympic Gold?
million every four years just for the privilege of using The Rings in their advertising—with hundreds of millions more spent on the advertising campaigns themselves. They aren't the only ones banking on Olympic success. NBC, which paid... View Details
- 29 Jun 2010
- First Look
First Look: June 29
anti-malaria campaign which has become a model in sub-Saharan Africa. This paper aims at quantifying the individual and macro level benefits of this campaign, which involved mass distribution of insecticide treated mosquito nets,... View Details
Keywords: Martha Lagace
- 28 May 2019
- News
A More Perfect Union
embracing diversity as an asset. The immediate priorities—partisan gerrymandering, voter participation, and campaign finances—took shape out of Leadership Now’s own data analysis and build on research from across Harvard, such as HBS... View Details
- 10 Mar 2009
- First Look
First Look: March 10, 2009
16-21 Abstract The Dove campaign addressed a common concern that crossed cultural boundaries. Confronted by standard visual stereotypes of beauty in the global media, many young women develop self-image and self-esteem problems. The Dove... View Details
Keywords: Martha Lagace
- 24 Jun 2002
- Research & Ideas
Building ’Brandtopias’—How Top Brands Tap into Society
the life one can actually experience produces a utopian desire," Holt explained, "the desire for an affirmative identity that responds to what society demands." For the disaffected young man in Green Bay, Mountain Dew's "Do the Dew" View Details
Keywords: by Martha Lagace
- 08 Apr 2008
- First Look
First Look: April 8, 2008
ago, in 2001, the wind farm would be visible from Hyannis Port and Osterville, two affluent communities. The coastal residents of those towns have led a campaign in Massachusetts and in Congress to thwart the efforts of Cape Wind. This... View Details
Keywords: Martha Lagace
- 06 Feb 2006
- Research & Ideas
The Trouble Behind Livedoor
discourage short-sellers of their stock by launching ad campaigns threatening to them. Not surprisingly, this behavior seems to work. A more benign form of this occurs when firms spend resources to attract a particular kind of investor.... View Details