Campaigns - Publications - Faculty & Research

23 Oct 2018
First Look

New Research and Ideas, October 23, 2018

media to engage others and build campaigns for change in the company. This case follows her career at the company and describes the challenges she faced as a change agent, working to promote gender equality within the company and a new... View Details

Keywords: Dina Gerdeman

13 Dec 2017
News

Skydeck Live: What Really Motivates American Voters?

Subscribe on iTunes Subscribe on SoundCloud More Skydeck episodes Dan Morrell: Late last summer Diane Hessan (MBA 1977) got a call from the Hillary Clinton campaign. Hessan's an entrepreneur and executive. And she previously founded the market research firm C Space.... View Details

24 Apr 2018
First Look

First Look at New Research and Ideas, April 24, 2018

Next Campaign Describes how a former public official became an advocate who started a nonprofit organization after losing her campaign for governor. Purchase this case:... View Details

Keywords: Sean Silverthorne

01 Jun 2016
News

How Do We Win the Cyberwar?

has used industry-specific versions of these systems—focused on everything from financial services to real estate—to share threat data for a few years now, spreading information about new phishing campaigns or ongoing wire transfer fraud... View Details

Keywords: Dan Morrell; illustrations by Victo Ngai

09 Jan 2014
Research & Ideas

The Entrepreneurs Who Invented Economic Forecasting

was simply too vast to be controlled in any meaningful way. Others thought differently—including Mitchell and Herbert Hoover. Hoover, who was Secretary of Commerce from 1921 to 1928 (when he began his successful campaign to become... View Details

Keywords: by Sean Silverthorne

10 Jun 2008
First Look

First Look: June 10, 2008

Working PapersAccounting Information as Political Currency Authors:Karthik Ramanna and Sugata Roychowdhury Abstract We test whether accounting can be used as political currency. Our setting is the US congressional election of 2004, where outsourcing of US jobs was a... View Details

Keywords: Martha Lagace

28 Jun 2004
Research & Ideas

Microfinance: A Way Out for the Poor

has dramatic impact," he said. Philanthropy can be a victim of fashion, Chu argued, citing the "Save the Whales" campaigns that rise and fall from time to time. Microfinance, on the other hand, sees the poor not as aid... View Details

Keywords: by Martha Lagace

07 Jan 2025
Blog Post

Revolutionizing Wellness: Kate Twist (MBA 2008) Shapes the Future of Consumer Health Brands

as Manager, Clinique Global Marketing, rising quickly to a Director role. “Joining the Clinique brand at Estee Lauder allowed me to get more classic brand management training in a big corporation. Developing new skincare products and launching global View Details

26 Feb 2020
News

Phoenix Rising

“coalition of the radical left”) rode a populist wave of dissent to victory in January 2015, campaigning to end the “national humiliation” of taking orders from Greece’s foreign creditors. Six months later, Greece was in free fall. Many... View Details

Keywords: Jen McFarland Flint

21 Jul 2008
Research & Ideas

Solving the Marketing Resources Allocation Puzzle

ability to improve performance by understanding and predicting customer behavior. Can you illustrate some of the things that Harrah's does in this area? A: Harrah's does a great job of micro-targeting. They constantly run new campaigns to... View Details

Keywords: by Sean Silverthorne

12 Dec 2017
First Look

New Research and Ideas, December 12, 2017

2016 announcement ramified differently. Days later, then-presidential candidate Donald Trump referenced the relocation in a Facebook post. Soon, Carrier’s plan became a touchtone to Trump’s anti-globalization and anti-free trade campaign... View Details

Keywords: Sean Silverthorne

25 Oct 2011
Research & Ideas

Chasing Stars: Why the Mighty Red Sox Struck Out

sports, a two-year campaign to acquire star performers with extraordinary multimillion-dollar, multiyear contracts. “It seems like more and more in our economy, we believe if you were a star somewhere else, we can bring you over and right... View Details

Keywords: by Carmen Nobel; Sports; Banking

12 Dec 2006
First Look

First Look: December 12, 2006

context in which they operate; to determine which CSR initiatives they should address; and to find the most effective ways of doing so. Perceiving social responsibility as an opportunity rather than as damage control or a PR campaign... View Details

Keywords: Martha Lagace

01 Jul 2013
Research & Ideas

Crowdfunding a Poor Investment?

from large groups of people is exactly what nonprofits and political campaigns have been doing for more than a century. In today's world, though, the Internet has dramatically altered the ability for companies and independent... View Details

Keywords: by Michael Blanding; Financial Services

10 Aug 2011
Research & Ideas

HBS Faculty Views on Debt Crisis

financial crisis, but they may be hard to get rid of. The Washington political system struggles to deal with this gigantic fiscal challenge, and—no surprise—large tax increases and large expenditure reductions are not high on politicians' wish lists. Those facing tough... View Details

Keywords: by Staff

07 Jul 2022
Blog Post

Pathlight: Reimagining the Developer Onboarding Experience

career in software engineering.Separately, I’ve always been passionate about entrepreneurship. When I was twelve, a friend and I built a neighborhood dog walking business—thanks to Wag, we now understand how much money we left on the table When I came to UCLA, I... View Details

19 Jan 2021
In Practice

Leadership Advice for Biden: Restore a Sense of Calm

Confront the powerful divides in America The Public Option health insurance proposed by the Biden campaign will weaken our economic status by adding to the national deficit and to Medicare’s unfunded liability. We should, of course,... View Details

Keywords: by Dina Gerdeman

25 Sep 2017
Research & Ideas

Why Politics is Failing America, and What Business Can Do To Help

$16 billion, and nearly 20,000 jobs could be attributed to campaign staffing, consulting, and lobbying. The political media also benefitted, with most major news outlets posting record advertising revenues last year as a result of... View Details

Keywords: by Christina Pazzanese, Harvard Gazette

10 Feb 2003
Research & Ideas

Women at Work

"There's no way they're going to hire a temp secretary to fill a financial analyst position," everybody told her. But Cook was determined. She campaigned for the job tirelessly, and got it. "I wanted to do such a great job... View Details

Keywords: by Wendy Guild

15 Jun 2020
News

Alumni and Faculty Books for June 2020

elections work and how we make our laws. Their bracing assessment and practical recommendations cut through the endless debate about various proposed fixes, such as term limits and campaign finance reform. The result: true political... View Details

Publications