Business To Business Marketing - Publications - Faculty & Research

July 2014 (Revised August 2014)
Case

AmazonFresh: Rekindling the Online Grocery Market

By: Rory McDonald, Clayton Christensen, Robin Yang and Ty Hollingsworth

More than a decade after the high-profile failures of several early online grocers, grocery remains the largest single U.S. retail category and one of the few that has not yet migrated online. Amazon began testing its grocery-delivery service, AmazonFresh, in Seattle,... View Details

Keywords: Innovation; New Markets; Grocery; Operations Strategy; Innovation and Invention; Strategy; Emerging Markets; Learning; Service Operations; Internet and the Web; Business Model; Food and Beverage Industry; United States

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July 1995
Background Note

Managerial Duties and Business Law

By: Joseph L. Badaracco Jr. and Jerry Useem

Consists of excerpts from Principles of Corporate Governance, a set of legal guidelines that enumerates the principal duties of corporate managers and directors, including fiduciary duty, duty of care, and duty of fair dealing. Also addresses legal obligations relating... View Details

Keywords: Ethics; Corporate Governance; Retention; Common Law; Business or Company Management; Goals and Objectives; Managerial Roles

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01 Jun 2007
News

New Program for Science-Based Businesses

HBS has launched a new Executive Education program designed to help leaders of science-based businesses meet the many distinctive challenges found in their industry. Leading Science-Based Enterprises, View Details

Keywords: Business Schools & Computer & Management Training; Business Schools & Computer & Management Training

25 Mar 2016
News

Why More MBAs Should Buy Small Businesses

2009
Blog

Harvard Business Online—Marketing Know:How: How to Value the Advertising-Supported Internet

By: John A. Quelch

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2007
Blog

Harvard Business Online—Marketing Know:How: How To Avoid the Commodity Trap

By: John A. Quelch

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May 12, 1998
Article

Vindication for an Approach to Business That Has Real Value

By: Marc L Bertoneche

Keywords: Value

Citation

Find at Harvard

19 Feb 2009
News

National University of Mongolia to Cooperate with Harvard Business School

11 Nov 2014
News

From South Oak Cliff Football Star to Small Business Crusader

Keywords: MBAs Across America; Management, Scientific, and Technical Consulting Services; Professional Services

21 Feb 2008
News

NFL Players to Participate in Custom Executive Education Program at Harvard Business School

01 Apr 2001
News

Student Conferences Tackle Business Issues

to their fellow students — business in Europe, health-care careers, and entrepreneurship, to name a few. The strong tradition of student conferences continued this year; below... View Details

Keywords: Business Schools & Computer & Management Training; Business Schools & Computer & Management Training

11 Jun 2012
Research & Ideas

When Business Competition Harms Society

Competition Corrupts Business Practices, suggests that many organizations in highly competitive markets are likely to bend the rules if doing so will keep their customers from... View Details

Keywords: by Carmen Nobel; Auto

July 1997 (Revised April 2000)
Background Note

Competition and Business Strategy in Historical Perspective

Describes the contributions of strategic concepts in the business world, and how they came to be influenced by competitive thinking. View Details

Keywords: Competition; Business Strategy

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15 Oct 2012
Research & Ideas

Why Business IT Innovation is so Difficult

Harvard Business School professor Kristina Steffenson McElheran studies the effect of information technology on business process innovation. It's a topic, she is sometimes told, that is, well, less than... View Details

Keywords: by Maggie Starvish