Business To Business Marketing - Publications - Faculty & Research

30 Jan 2022
News

How America’s Talent Wars Are Reshaping Business

01 Apr 2001
News

Student Conferences Tackle Business Issues

to their fellow students — business in Europe, health-care careers, and entrepreneurship, to name a few. The strong tradition of student conferences continued this year; below... View Details

Keywords: Business Schools & Computer & Management Training; Business Schools & Computer & Management Training

December 6, 2013
Article

Family Businesses Shouldn't Hunt for Superstar CEOs

By: Josh Baron and Rob Lachenauer

This article discusses the challenges faced by family businesses when it comes to succession planning, particularly in selecting an outside CEO. It presents a case study of a third-generation family business looking for an external CEO, named "Mr. Wonderful," to manage... View Details

Keywords: Family Business; Management Succession

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21 Feb 2008
News

NFL Players to Participate in Custom Executive Education Program at Harvard Business School

14 Dec 2015
HBS Seminar

Brian Tomlin, Professor of Business Administration, Tuck School of Business at Dartmouth

20 Jan 2016
News

Engaging the Business Community in Collective Impact

Web

Peek into Business | MBA

definition of "business" and consider how understanding it can be valuable—from a strawberry farmer managing supply chains to a food scientist meeting market demands, or a software engineer designing... View Details

Video

Introduction to HBS's Institute for the Study of Business in Global Society

January 1983 (Revised September 1983)
Case

E.T. Phone Home, Inc.: Forecasting Business Demand

By: John F. Cady and Frank V. Cespedes

Describes a process for forecasting market demand for an emerging technology--cellular radio. The student must critically evaluate the demand model and the market estimates, and modify them as appropriate in order to develop a marketing plan and budget. View Details

Keywords: Budgets and Budgeting; Forecasting and Prediction; Marketing Strategy; Demand and Consumers; Business Processes; Technology

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25 Aug 2015
News

Business for the Other Billions

Keywords: impact investing

15 Oct 2007
Research & Ideas

Businesses Beware: The World Is Not Flat

expansion," Ghemawat argues. While identifying similarities from one place to the next is essential, effective cross-border strategies will take careful stock of differences as well. An expert on global strategy, Ghemawat lays out an... View Details

Keywords: by Martha Lagace

January 2003 (Revised May 2003)
Case

VendQuest (A): The Business Idea

By: Dwight B. Crane and David Foster

A potential founder of a company is considering whether to start up a new enterprise that would link parts distributors with customers in the construction industries via the Internet. This case describes the industry and the potential advantages to distributors and... View Details