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  • November 1999 (Revised October 2009)
  • Case

Virtualis Systems (A)

By: Jay O. Light and Michael J. Roberts
Describes a second-year MBA's attempts to make money for a fledgling Web-hosting business. As the case ends, he must both sort out the company's business model and financing needs, as well as select from an array of financing and acquisition alternatives. View Details
Keywords: Mergers and Acquisitions; Business Model; Business Startups; Financial Strategy; Financing and Loans; Web Services Industry
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Light, Jay O., and Michael J. Roberts. "Virtualis Systems (A)." Harvard Business School Case 800-003, November 1999. (Revised October 2009.)
  • 04 Apr 2012
  • Research & Ideas

When Founders Recruit Friends and Family as Investors

could fail, but founders and investors who have already been burned by playing with fire take a very different view. One experienced advisor of startups observed, "If you go into business with money... View Details
Keywords: by Noam Wasserman
  • 18 Oct 2022
  • Research & Ideas

When Bias Creeps into AI, Managers Can Stop It by Asking the Right Questions

Most companies rely on artificial intelligence-based algorithms to make a wide variety of business decisions—from pinpointing the products customers prefer to determining which resumes should go to hiring managers. The problem for... View Details
Keywords: by Rachel Layne
  • October 2011 (Revised October 2013)
  • Case

Ensighten

By: Lena G. Goldberg and Michael J. Roberts
Focuses on a small start-up software company engaged in a negotiation over its software licensing agreement with a very large potential client. The entrepreneur must weight legal and business issues vs. his desire to land the key customer. View Details
Keywords: Applications and Software; Business Plan; Business Startups; Agreements and Arrangements; Corporate Entrepreneurship; Contracts; Information Technology Industry
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Goldberg, Lena G., and Michael J. Roberts. "Ensighten." Harvard Business School Case 812-050, October 2011. (Revised October 2013.)
  • 01 Jun 2022
  • News

A Sustainable Solution for Fashion

that provided the impetus for the startup to take off. “Having the space and enabling conditions to work on a business in a community of other founders was the catalyst,” Theuerkauf says. The cofounders also... View Details
Keywords: April White
  • August 2020
  • Case

Ready for Take-Off at Jet It

By: Gary P. Pisano, Hise Gibson and Nicole Gilmore
This case examines the business model and growth of a start-up company in the private aviation industry. In June 2020, amidst the COVID crisis, the company's co-founder and CEO must make a decision regarding an order of new jets that will significantly expand the... View Details
Keywords: Capacity Planning; Business Startups; Business Model; Growth and Development Strategy; Air Transportation Industry
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Pisano, Gary P., Hise Gibson, and Nicole Gilmore. "Ready for Take-Off at Jet It." Harvard Business School Case 621-036, August 2020.
  • November 1997 (Revised May 1999)
  • Case

Medical Foods, Inc.

By: Ray A. Goldberg and Tom Clay
Dr. Franklin Lowe is CEO of a new kind of company in a new kind of industry--medical foods. He must select a business model and partners that will help make this a viable business. View Details
Keywords: Business Model; Partners and Partnerships; Business or Company Management; Strategy; Business Startups; Health Care and Treatment; Food; Innovation and Management; Food and Beverage Industry; Health Industry
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Goldberg, Ray A., and Tom Clay. "Medical Foods, Inc." Harvard Business School Case 598-048, November 1997. (Revised May 1999.)
  • January 2005 (Revised April 2006)
  • Case

Stonewall Kitchen

By: Myra M. Hart, Victoria Winston, Kristin Lieb, Kenna Wyllie Baudin, Alison Bell and Leslie Simmons
Jonathan King and Jim Stott, the founders of Stonewall Kitchen, started out in 1992 with a simple business selling jams and jellies at local farmers' markets. By 2004, they had grown the company into a $25 million organization with 250 employees. They expanded their... View Details
Keywords: Strategic Planning; Food; Expansion; Business Growth and Maturation; Entrepreneurship; Financing and Loans; Business Startups; Growth and Development Strategy; Retail Industry; Food and Beverage Industry; United States
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Hart, Myra M., Victoria Winston, Kristin Lieb, Kenna Wyllie Baudin, Alison Bell, and Leslie Simmons. "Stonewall Kitchen." Harvard Business School Case 805-006, January 2005. (Revised April 2006.)
  • Web

Recognizing Our Donors - Alumni

Whitehead Society. Entrepreneurs Promise Startup founders, builders, and investors who promise to support the School in the future have opportunities to deepen their connections to HBS’s growing entrepreneurship ecosystem. Global Leaders... View Details
  • November 1998 (Revised June 2001)
  • Case

Global Beer

Two young American entrepreneurs working in Japan have rapidly established an importing business to take advantage of new regulations permitting microbrewers and brewpubs. Options for further growth include an international brewpub franchise, alliances with Japanese... View Details
Keywords: Trade; Problems and Challenges; Business Startups; Globalized Markets and Industries; Food and Beverage Industry; Japan; United States
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Arnold, David J., and Ardon B. Hirschfeld. "Global Beer." Harvard Business School Case 599-063, November 1998. (Revised June 2001.)
  • 18 Sep 2019
  • Op-Ed

WeWork—The IPO That Shouldn’t?

published in the company’s prospectus. The lessons to be found there are classic examples (and warnings to other IPO companies) of how not to frame a public offering. WeWork took advantage of being deemed an “emerging company” under the Jumpstart Our View Details
Keywords: by Nori Gerardo Lietz; Financial Services; Real Estate
  • December 2021
  • Case

Green Monday

By: José B. Alvarez, Billy Chan and Dawn H. Lau
This case describes the entrepreneurial journey of David Yeung, from campaigning for plant-based diets to building Green Monday, a purpose-driven business and an ecosystem based in Hong Kong comprising a retail platform, an alternative meat brand (“OmniPork”), a... View Details
Keywords: Agribusiness; Plant-Based Agribusiness; Social Enterprise; Entrepreneurship; Business Startups; Business Model; Mission and Purpose; Growth and Development Strategy; Agriculture and Agribusiness Industry; Food and Beverage Industry; Retail Industry; Hong Kong; China; Asia
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Alvarez, José B., Billy Chan, and Dawn H. Lau. "Green Monday." Harvard Business School Case 522-056, December 2021.
  • March 2024
  • Case

Nomad: A License to Bank

By: Paul A. Gompers and Pedro Levindo
In late 2023, Lucas Vargas, CEO and co-founder of Nomad, a fintech that offered financial services in the United States for Brazilian residents, had to decide what to do to ensure the company’s continued expansion. Nomad launched its first product, a U.S. digital bank... View Details
Keywords: Mergers and Acquisitions; Business Startups; Customer Satisfaction; Decision Making; Entrepreneurship; Banks and Banking; Initial Public Offering; Global Strategy; Growth and Development Strategy; Brands and Branding; Marketing Strategy; Product Launch; Organizational Culture; Going Public; Ownership Stake; Innovation and Invention; Strategic Planning; Business and Government Relations; Business and Stakeholder Relations; Risk and Uncertainty; Business Strategy; Competitive Advantage; Corporate Strategy; Diversification; Expansion; Vertical Integration; Leadership; Law; Banking Industry; Technology Industry; Service Industry; Brazil; United States; North America; Latin America
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Gompers, Paul A., and Pedro Levindo. "Nomad: A License to Bank." Harvard Business School Case 824-144, March 2024.
  • 2017
  • Chapter

Getting Started with Ambidexterity

By: Andrew Binns and Michael Tushman
This paper demonstrates the value of thinking about ambidexterity as having three distinct moments—ideation, incubation, and scaling—that share common features for success, such as the role of the senior team, and that also have distinct disciplines. Incubation is a... View Details
Keywords: Corporate Entrepreneurship; Business Startups; Innovation and Invention
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Binns, Andrew, and Michael Tushman. "Getting Started with Ambidexterity." Chap. 4 in Advancing Organizational Theory in a Complex World, edited by Jane Qiu, Ben Nanfeng Luo, Chris Jackson, and Karin Sanders, 60–73. Routledge Studies in Management, Organizations and Society. London, UK: Routledge, 2017.
  • 09 Apr 2021
  • Blog Post

Reflections on Student Conferences in 2020

In November 2020, three HBS student clubs hosted three separate virtual conferences that drew over 600 attendees, demonstrating the strong and growing interest in the critical connection between business and the environment among HBS... View Details
  • 09 Oct 2018
  • First Look

New Research and Ideas, October 9, 2018

Harvard Business School 519-017 Tailor Brands: Artificial Intelligence-Driven Branding Using proprietary artificial intelligence technology, startup Tailor Brands set out to democratize branding by allowing... View Details
Keywords: Dina Gerdeman
  • 05 Apr 2022
  • Blog Post

The HBS New Venture Competition Turns 25: Celebrating A Quarter Century of Innovation and Entrepreneurship

For the last 25 years, the Harvard Business School New Venture Competition (NVC) has provided a forum for founders trying to tackle some of the world’s most challenging business problems. Student and alumni... View Details
  • July 2001 (Revised February 2002)
  • Case

Enspire Learning

An MBA student founds an e-education business and must decide which customers to target and which products/services to produce. View Details
Keywords: Customer Relationship Management; Internet and the Web; Service Delivery; Education; Business Startups; Planning; Web Services Industry; Education Industry
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Hallowell, Roger H., Frank J Andrasco, Hans ten Cate, and Bjorn Billhardt. "Enspire Learning." Harvard Business School Case 802-001, July 2001. (Revised February 2002.)
  • August 2023 (Revised April 2024)
  • Case

eBee: Affordable Mobility for Africa

By: Ramon Casadesus-Masanell and Gamze Yucaoglu
The case opens in March 2023, as Sten van der Ham and Jaap Maljers, CEO and co-founder of eBee, an electric bike (e-bike) company in Africa, are contemplating the different avenues for growth and path to profitability for the young and ambitious company. In 2023, the... View Details
Keywords: Business Model; Business Startups; Growth and Development Strategy; Business Strategy; Bicycle Industry; Africa; Kenya
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Casadesus-Masanell, Ramon, and Gamze Yucaoglu. "eBee: Affordable Mobility for Africa." Harvard Business School Case 724-360, August 2023. (Revised April 2024.)
  • 14 Dec 2016
  • HBS Seminar

Siobhan O'Mahony and Rebecca Karp, Boston University

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