Brand Management - Publications - Faculty & Research

December 2016 (Revised May 2018)
Case

Ebony Magazine

By: Steven Rogers and Derrick Jackson

For nearly 75 years, the Johnson Publishing Company has been the most successful African American magazine publisher. Its flagship Ebony magazine was an iconic coffee table fixture for decades in black households of all classes, making founder John H. Johnson... View Details

Citation

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13 May 2014
First Look

First Look: May 13

how management and corporate boards of directors can best manage investor relations with activist stockholders such as hedge funds who are demanding major changes within a corporation to improve stockholder... View Details

Keywords: Sean Silverthorne

29 Jan 2008
First Look

First Look: January 29, 2008

potential: (1) project complexity, (2) cross-functionality, (3) temporary membership, (4) fluid team boundaries and (5) embeddedness in organizational structures. We argue that effective management of these five attributes allows not only... View Details

Keywords: Martha Lagace

20 Apr 2010
First Look

First Look: April 20

Industry Author: Geoffrey Jones Publication: Oxford and New York: Oxford University Press, 2010 Abstract The global beauty business permeates our lives, influencing how we perceive ourselves and what it is to be beautiful. The brands and... View Details

Keywords: Martha Lagace

25 May 2016
Research & Ideas

How Consumers and Businesses are Reshaping Public Health

garment factory owners engaged in cutthroat price competition to secure orders from Western manufacturer and retailer brands. These brands conveniently sourced their requirements at arm’s length through third-party intermediaries to avoid... View Details

Keywords: by John A. Quelch; Health

15 May 2018
First Look

New Research and Ideas, May 15, 2018

advancement. To ensure gender equity, the authors recommend that managers (1) question the stereotypes behind their practices, (2) consider other factors that might explain the achievement gap, (3) change workplace conditions accordingly,... View Details

Keywords: Dina Gerdeman

21 Oct 2014
First Look

First Look: October 21

Publications October 2014 Harvard Business Review Press Aligning Strategy and Sales: The Choices, Systems, and Behaviors That Drive Effective Selling By: Cespedes, Frank V. Abstract—There are many books that provide strategy advice and selling methodologies. But... View Details

Keywords: Sean Silverthorne

30 May 2000
Research & Ideas

Market Makers Bid for Success

must pay the cost of the marketplace, not the sellers. Sahlman: Scott, can you give us the short version of your career? Randall: After working at Procter & Gamble in brand management and in consumer... View Details

Keywords: by Staff; Web Services; Technology

24 Oct 2017
First Look

First Look at New Research and Ideas, October 24, 2017

October 2017 Management Science The Size of the LGBT Population and the Magnitude of Anti-Gay Sentiment Are Substantially Underestimated By: Coffman, Katherine Baldiga, Lucas C. Coffman, and Keith M. Marzilli Ericson Abstract—We... View Details

Keywords: Sean Silverthorne

11 Sep 2000
Research & Ideas

Riding the Internet Fast Track

a series of six "filters" to answer this critical question. If a company is going to make the investment required to aggressively pursue an Internet opportunity, management needs to believe in each of the following: Online... View Details

Keywords: by Peter Jacobs

09 Mar 2020
Research & Ideas

Warring Algorithms Could Be Driving Up Consumer Prices

antitrust authorities, who fear they could ultimately harm consumers by raising prices above typical competitive levels. It doesn’t seem too long ago when a price change was a major strategic decision for companies, requiring extensive data analysis, View Details

Keywords: by Kristen Senz; Retail

June 2010
Teaching Note

Ebro Puleva (TN)

By: David E. Bell and Mary Louise Shelman

Teaching Note for 510026. View Details

Keywords: Mergers and Acquisitions; Transformation; Decision Choices and Conditions; Business or Company Management; Strategy; Brands and Branding; Financial Crisis; Business Exit or Shutdown; Organizational Structure; Globalization; Food and Beverage Industry; Spain

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02 Jun 2010
First Look

First Look: June 2

medical schools continue to focus on the basic sciences, to the exclusion of such managerial topics as running effective teams. The approach to executing reform appears to assume that practice managers and entrepreneurs can undertake the... View Details

Keywords: Martha Lagace

09 Jun 2015
First Look

First Look: June 9, 2015

interpersonal disclosure of intimate information increases attraction, cost transparency by a firm increases brand attraction, in turn boosting consumer purchase interest. This relationship persists even after controlling for perceptions... View Details

Keywords: Sean Silverthorne

17 Jun 2002
Research & Ideas

A Litmus Test for Entrepreneurs

years of experience at the likes of Procter & Gamble and Johnson & Johnson, decided to set himself up as Spain's first pizza magnate and founded TelePizza. He believed that customers in Spain—and, indeed, throughout Europe—would respond enthusiastically to a... View Details

Keywords: by Walter Kuemmerle

30 Oct 2005
Research & Ideas

Tuning Jobs to Fit Your Company

In a recent Harvard Business Review article, professor Robert Simons wrote about how organizations can design jobs for maximum performance. In this excerpt, Simons discusses what he terms the four basic "spans" of a job—control, accountability, influence, and... View Details

Keywords: by Robert Simons

22 Sep 2003
Research & Ideas

How Businesses Can Respond to AIDS

Office of Education at USAID. Christensen's influential book was not about AIDS; it described companies that were well managed yet were blindsided by rapid advances from unexpected challengers. Yet HIV and AIDS also have that potential to... View Details

Keywords: by Martha Lagace

December 2018 (Revised May 2019)
Case

Bord Bia: Strategically Growing Irish Exports

By: Jose B. Alvarez, Forest L. Reinhardt and Emer Moloney

Agriculture was Ireland’s largest indigenous industry. Its agri-food sector was export driven, with almost 90% of production exported. Bord Bia was the Irish government agency charged with the promotion, trade development, and marketing of the Irish food, drink, and... View Details

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06 Dec 2021
Research & Ideas

The Popular Stock Metric That Can Lead Investors Astray

identifying value stocks.” Wang teamed up with Ki-Soon Choi and Eric C. So from the Massachusetts Institute of Technology’s Sloan School of Management to author the new research, entitled Going by the Book: Valuation Ratios and Stock... View Details

Keywords: by Rachel Layne

10 Nov 2015
First Look

November 10, 2015

Online Advertising By: Kireyev, Pavel, Koen Pauwels, and Sunil Gupta Abstract—As firms increasingly rely on online media to acquire consumers, marketing managers feel comfortable justifying higher online marketing spending by referring to... View Details

Keywords: Sean Silverthorne

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Ebony Magazine

First Look: May 13

First Look: January 29, 2008

First Look: April 20

How Consumers and Businesses are Reshaping Public Health

New Research and Ideas, May 15, 2018

First Look: October 21

Market Makers Bid for Success

First Look at New Research and Ideas, October 24, 2017

Riding the Internet Fast Track

Warring Algorithms Could Be Driving Up Consumer Prices

Ebro Puleva (TN)

First Look: June 2

First Look: June 9, 2015

A Litmus Test for Entrepreneurs

Tuning Jobs to Fit Your Company

How Businesses Can Respond to AIDS

Bord Bia: Strategically Growing Irish Exports

The Popular Stock Metric That Can Lead Investors Astray

November 10, 2015

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