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  • February 2017
  • Supplement

JCDecaux, 2016: Global Leader ... Again

By: John R. Wells and Gabriel Ellsworth
In 2016, JCDecaux was number one in the world in outdoor advertising. This was a far cry from the situation in 2003; at that time, JCDecaux had been unseated by Clear Channel from the number-one spot that it had held for decades, and it was fighting for second place... View Details
Keywords: JCDecaux; Clear Channel Outdoor; OUTFRONT Media; Lamar Advertising Company; Jean-François Decaux; Jean-Charles Decaux; Outdoor Advertising; Street Furniture; Airports; Billboards; Bicycles; Digital Devices; Digital Marketing; Bidding; Advertising; Advertising Campaigns; Acquisition; Mergers and Acquisitions; Business Growth and Maturation; Business Model; Business Organization; Family Business; For-Profit Firms; Joint Ventures; Design; Price; Profit; Revenue; Geographic Location; Geographic Scope; Global Range; Globalization; Global Strategy; Globalized Firms and Management; Multinational Firms and Management; Globalized Markets and Industries; Government Legislation; Business History; Human Resources; Laws and Statutes; Business or Company Management; Goals and Objectives; Growth and Development Strategy; Growth Management; Marketing; Brands and Branding; Marketing Channels; Marketing Strategy; Product Marketing; Demand and Consumers; Supply and Industry; Operations; Distribution; Infrastructure; Logistics; Product; Product Design; Production; Organizational Structure; Property; Public Ownership; Renting or Rental; Problems and Challenges; Business and Community Relations; Business and Government Relations; Family and Family Relationships; Sales; Situation or Environment; Luxury; Strategy; Business Strategy; Commercialization; Competition; Competitive Advantage; Competitive Strategy; Consolidation; Corporate Strategy; Customization and Personalization; Expansion; Segmentation; Mobile Technology; Wireless Technology; Air Transportation; Bicycle Transportation; Rail Transportation; Transportation Networks; Advertising Industry; France; Paris
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  • 23 Feb 2010
  • First Look

First Look: Feb. 23

significantly. Both numerical simulations and a controlled experiment using regular and edited commercials provide evidence of the benefits of brand pulsing to ward off commercial avoidance. Implications for advertising View Details
Keywords: Martha Lagace
  • 26 Nov 2013
  • First Look

First Look: November 26

identifying the types of GPs that drive the identified correlation between GPs and reduced shareholder value. Publisher's link: http://papers.ssrn.com/sol3/papers.cfm?abstract_id=1718488 August 2013 American Journal of Managed Care... View Details
Keywords: Sean Silverthorne
  • 18 Jun 2001
  • Lessons from the Classroom

Why Leaders Need Great Books

Moral Leader is not likely to help students run numbers or do brand management when they leave HBS, he admitted. But intense discussions about the often-conflicting demands of leadership do leave a mark. As... View Details
Keywords: by Martha Lagace
  • 16 Sep 2008
  • First Look

First Look: September 16, 2008

Case 509-005 CARE USA, a large ($600 million) international nonprofit/NGO, had recently revamped its external branding and positioning in support of its international development work. The case lays out the challenges facing its new CEO,... View Details
  • 11 Jun 2013
  • First Look

First Look: June 11

in 2007. A sizeable portion of the growth can be explained by rising asset management fees, which in turn were driven by increases in the valuation of tradable assets, particularly equity. Another important factor was growth in fees... View Details
Keywords: Carmen Nobel
  • 22 Feb 2016
  • Research & Ideas

The ‘Mother of Fair Trade’ was an Unabashed Price Protectionist

was beginning to take hold in the 1920s. Chains and department stores opened across America, using volume sales to offer lower prices on a variety of goods. Gleason encountered competition from these chain stores as well as “pineboards,” discount outlets that sold... View Details
Keywords: by Dina Gerdeman; Retail; Health; Legal Services
  • 16 Feb 2021
  • Research & Ideas

To Fight Climate Change, Should Green Investors Reconsider Big Oil?

Administration at Harvard Business School. “This is technology that's going to help us to abate these issues around energy and climate, and it's the best technology in that space.” The spectacular rise of sustainable investing Almost 33 percent of the $51.4 trillion in... View Details
Keywords: by Kristen Senz; Energy
  • 28 Aug 2017
  • Research & Ideas

Should Industry Competitors Cooperate More to Solve World Problems?

example, he argues, fashion industry competitors could agree among themselves to collectively manage resources to reduce the water pollution caused by their manufacturing processes.  The beef industry could agree to collaborate on... View Details
Keywords: by Sean Silverthorne; Financial Services; Manufacturing; Agriculture & Agribusiness; Mining
  • September 1992 (Revised July 1994)
  • Case

MEM Company, Inc.: English Leather

By: Frank V. Cespedes and Laura Goode
In 1992, the president of MEM (a producer of personal care products, including men's fragrances) considered a redeployment of field sales efforts and changes in sales compensation policies. Any changes, moreover, must consider the context of strategic decisions... View Details
Keywords: Change Management; Decision Choices and Conditions; Brands and Branding; Product Positioning; Consumer Behavior; Distribution Channels; Business Strategy; Consumer Products Industry
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  • 05 Nov 2024
  • Research & Ideas

AI Can Help Leaders Communicate, But Can't Make Employees Listen

the CEOs of Hershey, General Motors, Nvidia, and Amazon during earnings conference calls against AI-generated responses to the same questions: Hershey CEO: “We’ve continued to invest in capacity in brands and businesses across the... View Details
Keywords: by Ben Rand; Information Technology; Technology
  • 29 May 2007
  • First Look

First Look: May 29, 2007

Business School Case 707-474 In 2006, newspaper firms in developed markets were severely threatened on three fronts: the growth of online news, online classified advertising, and free newspapers. Schibsted, however, had managed to cope... View Details
Keywords: Martha Lagace
  • 10 Jun 2015
  • Research & Ideas

The Transparency Revolution in Corporate Reporting

companies encouraging and funding ESG innovation. Dow Chemical has enormous energy consumption in their operations, but they've managed to save more than $10 billion through efficiency programs and are moving the world toward the adoption... View Details
Keywords: Re: George Serafeim
  • 14 Nov 2007
  • First Look

First Look: November 14, 2007

http://www.hbsp.harvard.edu/b01/en/common/item_detail.jhtml?id=808040 Dove: Evolution of a Brand Harvard Business School Case 508-047 Examines the evolution of Dove from functional brand to a View Details
Keywords: Martha Lagace
  • 18 Nov 2002
  • Research & Ideas

Enterprising Women—a History

the exhibit and its themes. Taking a biographical approach, the exhibit profiles women entrepreneurs beginning with Eliza Lucas Pinckney, manager of a successful indigo enterprise in the mid-eighteenth century, and concludes with... View Details
Keywords: by Laura Linard
  • 27 Apr 2010
  • First Look

First Look: April 27

managers and recruiters are questioning conventional business education. Their concerns? Among other things, MBA programs aren't giving students the heightened cultural awareness and global perspectives they need. Newly minted MBAs lack... View Details
Keywords: Martha Lagace
  • 20 Dec 2016
  • Research & Ideas

The 10 Most Popular 'Cold Call' Podcasts

listeners behind the scenes of a case he or she has written, probing what inspired the case, exploring how it relates to management practice, and delving into interesting anecdotes that come from researching the case and teaching it in... View Details
Keywords: Re: Multiple Faculty
  • 20 Jan 2017
  • Research & Ideas

Here’s How Businessman Trump Is Likely to Approach the Presidency

approach to the presidency. Their insights follow. Real estate rarely a zero-sum game John D. Macomber, Senior lecturer of business administration You have to start by distinguishing between a branding operation that’s supported by other... View Details
Keywords: by Christina Pazzanese
  • 23 Jan 2018
  • First Look

First Look at New Research and Ideas, January 23, 2018

Axalta No abstract available. Purchase this case:https://cb.hbsp.harvard.edu/cbmp/product/818040-PDF-ENG Harvard Business School Case 518-024 Chase Sapphire: Creating a Millennial Cult Brand The launch of the Chase Sapphire Reserve credit... View Details
Keywords: Sean Silverthorne
  • 28 May 2012
  • Research & Ideas

A Pragmatic Alternative for Creating a Corporate Social Responsibility Strategy

companies do CSR in fits and starts” The problem? They lack a cohesive CSR strategy, says Rangan, who recently cowrote the working paper Why Every Company Needs a CSR Strategy and How to Build It with HBS research associate Lisa A. Chase and Sohel Karim (HBS DBA '88),... View Details
Keywords: by Dina Gerdeman

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