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  • All HBS Web  (2,032)
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  • All HBS Web  (2,032)
    • People  (13)
    • News  (424)
    • Research  (1,315)
    • Events  (1)
    • Multimedia  (5)
  • Faculty Publications  (813)
← Page 59 of 2,032 Results →
  • 03 Jan 2017
  • First Look

January 3, 2017

Winter 2017 MIT Sloan Management Review Why Big Data Isn't Enough By: Chai, Sen, and Willy C. Shih Abstract—There is a growing belief that sophisticated algorithms can explore huge databases and find relationships independent of any... View Details
Keywords: Carmen Nobel
  • 15 Mar 2011
  • First Look

First Look: March 15

Gallagher Group Limited (GGL), the world's largest electric fence company, was about to present a new branding strategy to the company's senior managers and Bill Gallagher, Jr., CEO. After spending more than... View Details
Keywords: Sean Silverthorne
  • 26 Mar 2019
  • First Look

New Research and Ideas, March 26, 2019

challenging areas. Download working paper: https://www.hbs.edu/faculty/Pages/item.aspx?num=55885 Learning or Playing? The Effect of Gamified Training on Performance By: Buell, Ryan W., Wei Cai, and Tatiana Sandino Abstract—Gamified training is a novel View Details
Keywords: Dina Gerdeman
  • 13 Sep 2011
  • First Look

First Look: September 13

(category demand expansion or market share stealing). To help brand managers make informed marketing mix decisions, it is essential that marketing mix models appropriately measure the different effects of... View Details
Keywords: Sean Silverthorne
  • 11 Jul 2006
  • First Look

First Look: July 11, 2006

the following century. Firms employed marketing and marketing strategies to diffuse products and brands internationally despite business, economic, and cultural obstacles to globalization. The process was difficult and complex. The... View Details
Keywords: Sean Silverthorne
  • 03 May 2010
  • Research & Ideas

What Is the Future of MBA Education?

economics and political system. Datar: MBAs need to understand what it means to be a general manager in a global world and the differences in institutions, norms, cultures, and legal frameworks. It would be fascinating, for example, to... View Details
Keywords: by Martha Lagace; Education
  • 29 Jan 2013
  • First Look

First Look: Jan. 29

different non-work identity management strategies-namely assenting to, complying with, resisting, or inverting the pressures-and delineate the consequences of these strategies for people and their organizations/occupations. Expected Firm... View Details
Keywords: Sean Silverthorne
  • 02 Aug 2011
  • First Look

First Look: August 2

pharmaceutical and skin care company. During World War I the expropriation of its brands and trademarks revealed its vulnerability to political risk. Following the advent of the Nazi regime in 1933, the largely Jewish owned and View Details
Keywords: Sean Silverthorne
  • 09 Apr 2019
  • First Look

New Research and Ideas, April 9, 2019

demonstrates the effectiveness (or lack thereof) of an intervention even without perfectly predicting a firm’s response still has enormous value for setting policy. Publisher's link: https://www.hbs.edu/faculty/Pages/item.aspx?num=55959 2019 The Oxford Handbook of... View Details
Keywords: Dina Gerdeman
  • Profile

Nathalie du Preez

management role. I chose Colgate for its global focus (less than 20% of its revenues come from the U.S.), its strong presence in emerging markets, its fundamental brand View Details
Keywords: Consumer Products
  • 07 Mar 2017
  • First Look

First Look at New Research, March 7

in press Academy of Management Annals Scaling: Organizing and Growth in Entrepreneurial Ventures By: DeSantola, Alicia, and Ranjay Gulati Abstract—Entrepreneurial ventures face unique challenges related to growth, particularly in the... View Details
Keywords: Sean Silverthorne
  • 10 Apr 2018
  • First Look

First Look at New Research, April 10, 2018

Spring 2018 MIT Sloan Management Review The Store Is Dead—Long Live the Store By: Bell, David R., Santiago Gallino, and Antonio Moreno Abstract—In this article, we pursue two interconnected themes: the expansion of online-first retailers... View Details
Keywords: Sean Silverthorne
  • 11 Dec 2018
  • First Look

New Research and Ideas, December 11, 2018

relationship that favored all parties. We discuss implications for research in the economics and management of MSPs. Specifically, we argue that the literature would benefit from work that endogenizes platform design and that considers... View Details
Keywords: Dina Gerdeman
  • 01 Jun 2008
  • News

Understanding the Digital Frontier

LI AND BERNOFF: Executives can’t afford to turn their backs on social networking. Nothing gives CEOs and marketers instant heartburn more than seeing their hard-won brand equity hijacked by forces beyond their control — too often by... View Details
Keywords: Sean Silverthorne; Management
  • 10 Mar 2009
  • First Look

First Look: March 10, 2009

firms shifting display promotions away from smaller revenue brands toward larger ones following periods of poor financial performance. This indicates the behavior is determined by parties above brand View Details
Keywords: Martha Lagace
  • 22 Dec 2009
  • First Look

First Look: Dec. 22

to popular expectations, corporate headquarters in the U.S. are about twice the size of European counterparts. Headquarters there exert a higher level of functional influence and have larger staffs in certain key areas, such as IT and R&D. U.S. View Details
Keywords: Martha Lagace
  • 19 Jun 2012
  • First Look

First Look: June 19

management team wants to target a younger demographic and has revamped its fall product line to offer more fashionable styles to appeal to younger women. But, repositioning the brand has proven to be harder... View Details
Keywords: Sean Silverthorne
  • 02 Jun 2003
  • Research & Ideas

Why Have Marketers Ignored America’s Man-of-Action Hero?

Douglas B. Holt says brand managers have little appreciation for how myths in American culture can be used to create "extraordinary" brand-building opportunities. In this e-mail interview, Holt... View Details
Keywords: by Manda Salls
  • Profile

Jeremy Andrus

now is managing growth and our increasing organizational complexity. Last year was very active: we opened an office in Zurich and secured European distribution rights for our products, set up a joint venture with a partner in Mexico to... View Details
Keywords: Entrepreneurship; Consumer Products; Entertainment / Media
  • 19 Jul 2016
  • First Look

July 19, 2016

Management Review The Real Lessons From Kodak's Decline By: Shih, Willy C. Abstract—Eastman Kodak is often mischaracterized as a company whose managers didn't recognize soon enough that digital technology... View Details
Keywords: Sean Silverthorne
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