Brand Building - Publications - Faculty & Research

21 May 2019
Blog Post

Asian Pacific American Heritage Month at HBS

old as history itself, and that these interactions, despite their difficulties, is rich and beautiful. After graduation, I will be building a brand called Kin Objects with my husband. We will be making home... View Details

20 Jul 2010
First Look

First Look: July 20

Founding of Nike Noam Wasserman and Kyle AndersonHarvard Business School Case 810-077 It had taken Phil Knight 16 long years to build Nike into the number one athletic-shoe company in the country. When Knight had first conceived of the... View Details

Keywords: Martha Lagace

08 May 2007
First Look

First Look: May 8, 2007

fail—despite companies' powerful brands and other border-crossing advantages? Seduced by market size, the illusion of a borderless, "flat" world, and the allure of similarities, firms launch one-size-fits-all strategies. But... View Details

Keywords: Martha Lagace

09 Apr 2019
First Look

New Research and Ideas, April 9, 2019

May 2018, the De Beers Group shocked the diamond industry when it announced it was launching a new fashion jewelry brand of laboratory-grown (synthetic) diamonds. The reaction was swift as people sought to understand the company’s... View Details

Keywords: Dina Gerdeman

12 Jul 2021
News

Alumni Confront the COVID-19 Crisis

operations, remotely disinfecting public buildings and hospitals. "The White Knight drones were in R&D for the last two years; we developed and manufactured them in the last two months in readiness to execute aerial delivery of emergency... View Details

18 Aug 2021
News

Alumni on the Black Lives Matter Movement

community leaders and Celtics players: equity in education, economic opportunity and empowerment, equity in health care, criminal and law enforcement, breaking down barriers and building bridges between communities, and voting and civic... View Details

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