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  • 04 May 2016
  • What Do You Think?

What Does Boaty McBoatface Tell Us About Brand Control on the Internet?

When Should Control Over a Brand Be Ceded to the Public? The verdict is in. Our hardly scientific poll has endorsed the name of Boaty McBoatface for the new research vessel being commissioned by the UK’s National Environment Research Council (NERC). Further, several... View Details
Keywords: by James Heskett; Advertising
  • 05 Feb 2014
  • Research & Ideas

Can Putin Score Olympic Gold?

Rings'—capital T, capital R—are arguably one of the most recognized brand symbols in the world. By definition, companies want to cobrand with the Olympics, at least when they aren't laden with problems. Big names such as Coca-Cola (an... View Details
Keywords: by Michael Blanding; Sports; Advertising
  • 15 Sep 2003
  • Research & Ideas

The Lessons of New-Market Disruption

general manager was granted autonomy, capital, and freedom to recruit star engineers from other divisions. D'Arbeloff presided as chairman of Aurora's board of directors, believing that, "with things... View Details
Keywords: by Clark Gilbert; Technology
  • 06 Sep 2005
  • Research & Ideas

The Best Place for Retirement Funds

choice of non-pension assets or capital structure. In the late 1990s, as the focus of tax-deferred investing drifted away from defined benefit plans and toward individually View Details
Keywords: by Ann Cullen
  • 30 Dec 2013
  • HBS Case

HBS Cases: What Warren Buffett Saw in Newspapers

General is a real-life example of topics that we cover in our finance curriculum such as valuation, financing, and risk management, and it brings together financial strategy... View Details
Keywords: by Deborah Blagg; Journalism & News; Publishing
  • 25 Aug 2003
  • Research & Ideas

Studying Japan from the Inside

access to HBS cases. Q: How do you foresee the JRO contributing to the study and practice of management in the region? A: In the future I would like to organize academic conferences where we will contribute... View Details
Keywords: by Cynthia Churchwell
  • 21 Jan 2013
  • Research & Ideas

Altruistic Capital: Harnessing Your Employees’ Intrinsic Goodwill

human capital, which measures the economic value of an employee's skill set and intellect. And now there's a new member of the capital lexicon: altruistic capital. "Altruistic... View Details
Keywords: by Carmen Nobel
  • 08 Jul 2002
  • What Do You Think?

Have We Carried the Concept of Alignment Too Far?

aligned—shareholders, employees, top executives, those associated with the capital markets, and anyone desiring a "healthy" economy. Those not joining in risked... View Details
Keywords: by James Heskett
  • 25 Oct 2012
  • Research & Ideas

10 Reasons Customers Might Resist Windows 8

prove successful. "Competitors certainly resist the change," Kanter says. "They are going to do everything they can to try to capitalize on any wary customer and fan the flames of user... View Details
Keywords: by Carmen Nobel; Computer; Consumer Products
  • 01 Aug 2012
  • What Do You Think?

Should CEOs Worry About ‘Too Big to Succeed?’

management of all resources that surround that particular scale of operation." Questions raised by Salli's and other of the comments include the following: Can leaders sense successfully when an entity... View Details
Keywords: by James Heskett; Manufacturing; Financial Services
  • 06 Feb 2006
  • Research & Ideas

The Trouble Behind Livedoor

announced the split, the price rose nearly tenfold. With the stock split came an increase in publicity, which helped maintain capital inflows from individual investors. The media has drawn a lot of attention to Horie's boyish antics—he is... View Details
Keywords: by Sean Silverthorne; Financial Services; Technology
  • 20 Jan 2017
  • Research & Ideas

Here’s How Businessman Trump Is Likely to Approach the Presidency

likes to do operations like housekeeping and food and beverage. And there’s a third entity that has the brand. Companies like the Four Seasons or Ritz Carlton, we say they... View Details
Keywords: by Christina Pazzanese
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