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  • 02 Feb 2007
  • What Do You Think?

Is There Too Little “Know Why” In Business?

implementation that we forget why we are here in the first place . 'Why' is just as important as the 'How'; they are not mutually exclusive." As Nari Kannan put it, "To survive and thrive, I think companies need to alternate... View Details
Keywords: by Jim Heskett
  • 02 Jun 2003
  • What Do You Think?

What Can Aspiring Leaders Be Taught?

managers confronted with alternatives that some would view as involving right and wrong, and others would view as involving a selection of the lesser of two or more wrongs. Taken to its extreme, this may involve some effort to effect... View Details
Keywords: by James Heskett
  • November 2024
  • Case

Ather Energy: The Future of Mobility

By: Shunyuan Zhang, Kannan Srinivasan and Malini Sen
Ather Energy, India’s third-largest electric scooter maker by volume, was founded in 2013. Five years later, the start-up launched its first electric scooter, Ather 450, which was powered by artificial intelligence (AI) and the Internet of Things (IoT), to navigate... View Details
Keywords: Energy Policy; Climate Change; Alternative Energy; Corporate Entrepreneurship; Transportation; Transformation; Green Technology; Technology Adoption; Communication Strategy; Marketing Strategy; Customer Focus and Relationships; Business Startups; Growth and Development Strategy; Brands and Branding; Product Launch; Product Positioning; Business Strategy; Segmentation; Asia; India
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Zhang, Shunyuan, Kannan Srinivasan, and Malini Sen. "Ather Energy: The Future of Mobility." Harvard Business School Case 525-040, November 2024.
  • 17 May 2004
  • Research & Ideas

Why We Don’t Study Corporate Responsibility

"One of the marks of a truly dominant intellectual paradigm is the difficulty people have in even imagining an alternative view." Do you think business scholarship has lost sight of social welfare issues? A: Our data suggest... View Details
Keywords: by Manda Salls
  • 08 Mar 2016
  • First Look

March 8, 2016

results. They advocate using alternative methods for estimating risk-adjusted returns and excluding some observations from our sample. Amihud and Stoyanov claim that making such changes renders our results not significant (though... View Details
Keywords: Sean Silverthorne
  • 21 Oct 2014
  • First Look

First Look: October 21

describes several issues for the continuum of senior care alternatives for residents and developers. What motivates seniors to leave their homesteads for much smaller spaces? How can they afford to do so? What are the physical as well as... View Details
Keywords: Sean Silverthorne
  • 09 Aug 2011
  • First Look

First Look: August 9

crimes. We also examine the effectiveness of alternative forms of political representation: large-scale membership of women in local councils affects crime against them more than their presence in higher level leadership positions.... View Details
Keywords: Sean Silverthorne
  • 14 Nov 2005
  • Research & Ideas

How Can Start Ups Grow?

size nor a track record of good performance. Although the benefits of status are crucial to their performance, they are unable to avail of them. An alternate way of acquiring status is through high-status affiliations. When a young,... View Details
Keywords: by Sarah Jane Gilbert; Advertising
  • 12 Nov 2001
  • Research & Ideas

Can Religion and Business Learn From Each Other?

businessperson. But there is an alternative world. One of the things we found out is if you just put out a kind of road map for the two world views, they were at such odds with each other—business and the church—that you can see why the... View Details
Keywords: by Martha Lagace
  • 22 Oct 2014
  • Research & Ideas

An Economic Principle For Us All: Comparative Advantage

governments to fight the downturn. "It seems likely that economic historians will look back at the years since 2007 as a grand natural experiment for assessing the effectiveness of alternative macroeconomic responses to a financial... View Details
Keywords: Re: David A. Moss
  • 14 Feb 2012
  • First Look

First Look: February 14

and on the probability distribution over the sets of feasible alternatives that the society will face. Our methods generalize the well-known Kemeny Rule. In the Kemeny Rule, it is known a priori that the subset of feasible View Details
Keywords: Carmen Nobel
  • 20 Jun 2016
  • Research & Ideas

When Predicting Other People's Preferences, You're Probably Wrong

themselves, only 39.3 percent of the observers predicted their partners would make that choice. The observers did a better job of predicting their partners’ alternate preferences when the choices were relatively similar. In the fourth... View Details
Keywords: by Carmen Nobel; Retail
  • 15 May 2019
  • Research Event

The Unconventional Capitalism That Shapes Business History

Steiner, who in 1913 founded Anthroposophy—a “science of the spirit,” provides further evidence on alternative capitalisms to the American capitalism of today. Steiner and his followers created a new way of doing business based on... View Details
Keywords: by Geoffrey G. Jones; Education
  • 03 Sep 2014
  • What Do You Think?

Who Should Choose Your Boss?

conclude that business leadership would be wise to push past pride and the false sense of self importance, and include within the decision making process those in the enterprise who know the actual nuts and bolts of the business." Several respondents described... View Details
Keywords: by James Heskett; Food & Beverage
  • 25 Jul 2011
  • Research & Ideas

How Disruptive Innovation is Remaking the University

beleaguered legislatures have begun to resist costs that consistently rise faster than those of other goods and services. With the advent of high-quality online learning, there are new, less expensive institutional alternatives to... View Details
Keywords: by Clayton M. Christensen & Henry J. Eyring; Education
  • 02 Jun 2011
  • What Do You Think?

Is it Time for a National Bankruptcy?

nation's debt? they are the ones who chose the representatives." As an alternative to insolvency, forgiveness of debt combined with other measures had appeal for several respondents. Yadeed Lobo, while entertaining the idea of... View Details
Keywords: by Jim Heskett
  • 13 Jun 2005
  • Research & Ideas

Rescuing Products with Stealth Positioning

What's striking about this stealth strategy is that Apple didn't affiliate the product with a specific alternative category. It simply suggested that it was not a PC—a strategy that not only disassociates the Mini from other low-priced,... View Details
Keywords: by Youngme Moon
  • 09 May 2000
  • Research & Ideas

Stock Options Are Not All Created Equal

on the form of the plan, and they rarely examine the available alternatives. Often, they aren't even aware that alternatives exist. But such a laissez-faire approach, as I've seen over and over again, can lead to disaster. The way options... View Details
Keywords: by Brian Hall
  • 15 Oct 2024
  • Research & Ideas

We Have Better Ways to Break Habits Than Willpower. Why Don't We Use Them?

you,” says Zlatev. The alternative is relying on willpower to force your way through a situation, whether it’s finishing a report on deadline rather than scrolling Instagram or getting to the gym instead of lounging on the couch. Since... View Details
Keywords: by Michael Blanding
  • 14 May 2019
  • Research & Ideas

Ethics Bots and Other Ways to Move Your Code of Business Conduct Beyond Puffery

travel and expense policies for a large consumer products company. Apps aren’t the only alternative Even if not ready to develop or deploy such technologically advanced solutions, companies can still make their ethics codes more... View Details
Keywords: by Michael Blanding
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