Publications

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Though the firm JWT was incorporated in 1896, Thompson began revolutionizing the advertising industry in 1898. Seeing that women were becoming the primary household shoppers and that grouping magazines together as a unit would be more... View Details

Keywords: Services

November 2016
Case

But, It's For a Good Cause

By: Elizabeth Keenan and John Gourville

Companies have long tried to enhance consumers’ perceptions of their firms and the products they sell in a variety of ways. Such efforts include the development of a brand image that the public views favorably, as in the case of Apple. It extends to the development of... View Details

Keywords: Social Change; Marketing And Society; Social Marketing; Brands and Branding; Customers; Perception; Advertising; Advertising Campaigns; Partners and Partnerships; Trends; Environmental Sustainability

14 Jun 2016
News

Why HBS Teaches Students About Whaling

Philip H. Knight

Knight founded Nike by capitalizing on the fitness craze of the 1970s and 1980s. Through skillful advertising and innovative product development, Knight was able to build a billion dollar business in ten years. View Details

Keywords: Fabric & Apparel

20 Aug 2018
Research & Ideas

Bargain Hunters Beware: A Store's 'Original Price' Might Not Be After All

PeopleImages Sale! Even the word is enough to send a flutter through the hearts of certain shoppers, who salivate in anticipation of scoring a discount off a product’s original price. Few consumers stop to think, however, that the only way they know they are getting a... View Details

Keywords: by Michael Blanding; Advertising; Advertising

01 Jun 2002
News

Ads Improve Consumer Decisions

Advertising can be good for you! Sounds fishy to the average consumer, but it's implied by conclusions from research by HBS associate professor Bharat Anand and his colleague, Ron Shachar, of Tel Aviv University. The pair began by... View Details

Keywords: Laura Singleton (MBA 1988)

01 Mar 2016
News

The People’s Pods

on the promise of podcast advertising JA: Another way of thinking about it is distribution. Distribution used to be so, so important to get content out there. And increasingly, that’s not so, because the Internet is “disintermediating”... View Details

Keywords: Dan Morrell

Profile

Rachel Honeth

television station in South Bend, Indiana. But while pursuing her undergraduate degree at Northwestern, she discovered that, "I was interested in the marketing and advertising aspect of sports rather than television." After... View Details

John A. Ewald

Ewald is responsible for taking Avon public and beginning Avon’s international expansion. He is also credited with introducing the historic “Avon Calling” advertising campaign. During his CEO tenure, Ewald produced 23 years of consecutive... View Details

Keywords: Personal Care & Home Products

January 2009
Teaching Note

Obama versus Clinton: The YouTube Primary (TN)

By: John A. Deighton and Leora Kornfeld

Teaching Note for [509032]. View Details

Keywords: Internet and the Web; Media; Political Elections; Advertising Campaigns

10 Nov 2008
Research Event

Social Media Leads the Future of Technology

Internet-connected televisions, social media, and the power of simplicity were all cited as launch pads for future innovation in technology, according to a panel of experts that convened at Harvard Business School as part of the HBS Centennial Business Summit in... View Details

Keywords: by Martha Lagace

September 2021
Case

Publicis Groupe 2021: Changing Nearly Everything

By: Rosabeth Moss Kanter, Tonia Labruyere and Vincent Dessain

After succeeding long-time CEO Maurice Levy as top leader of the world’s third largest advertising, marketing, and communications company, headquartered in France, Arthur Sadoun accelerates digital transformation through a new platform drawing on talent from any of the... View Details

Keywords: COVID-19 Pandemic; Change Management; Transition; Transformation; Leadership; Digital Transformation; Advertising Industry; France; United States

March 2001 (Revised September 2005)
Case

Madison Avenue: Digital Media Services (C)

By July 2000, Madison Avenue had experienced extraordinary growth in sales, employees, clients, and service offerings. From late 1999 to July 2000, the company had taken several initiatives to redesign its internal processes so that the firm could continue to grow,... View Details

Keywords: Service Operations; Digital Marketing; Product Development; Growth and Development Strategy; Advertising Industry

June 2001 (Revised September 2005)
Case

Madison Avenue: Digital Media Services (B)

In late 1999, Madison Avenue was experiencing phenomenal growth in sales, clients, employees, and services provided. The stress and strain on the firm's employees was considerable and threatened to jeopardize the high-quality, active-ad management for which the firm... View Details

Keywords: Organizational Change and Adaptation; Growth Management; Service Operations; Digital Marketing; Business Processes; Advertising Industry

June 2001
Case

DoubleClick Buys Abacus (B)

By: John A. Deighton

Supplements the (A) case. View Details

Keywords: Advertising Industry

Find at Harvard

January 1995 (Revised March 1995)
Teaching Note

Saatchi and Saatchi Company PLC: Corporate Strategy TN

By: David J. Collis

Teaching Note for (9-792-056). View Details

Keywords: Advertising Industry

February 1995
Teaching Note

Catalina Marketing Corporation TN

By: David E. Bell

Teaching Note for (9-594-026). View Details

Keywords: Advertising Industry